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For Companies At a Glance
- Tasks: Lead creative strategy for high-performing campaigns across social media and owned channels.
- Company: Join Wild Nutrition, a leading women's wellness brand focused on empowering health.
- Benefits: Enjoy hybrid working, generous leave, private health insurance, and team discounts.
- Why this job: Shape the future of women's health with innovative, science-backed supplements.
- Qualifications: 3+ years in creative strategy, strong understanding of paid social, and excellent storytelling skills.
- Other info: Be part of a passionate culture that values collaboration and wellbeing.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Wild Nutrition
Wild Nutrition is a leading women’s wellness brand, creating Food-Grown® supplements grounded in science, expertise and empathy. We offer more than just a job. We provide a rewarding and meaningful career in a supportive environment that values collaboration, innovation, and wellbeing. Your work will help shape our future and contribute directly to our mission of empowering women's health through pioneering, science-backed supplements.
The Role
Reporting to the Head of Growth, you will lead the strategy and development of high-performing creative across paid social and key owned channels. You'll translate customer insight and performance data into high-impact creative that accelerates growth, improves efficiency and strengthens Wild Nutrition’s brand across every stage of the customer journey. As we scale our DTC subscription model, creative performance is one of our most powerful growth drivers. You will translate customer insight and performance data into scalable creative ideas that drive efficient subscription growth while strengthening Wild Nutrition’s brand authority. This is a hands-on, commercially focused role for someone who understands paid social creative deeply and thrives in a fast-moving DTC environment.
- Performance Creative Strategy & Ideation
- Develop weekly creative concepts, hooks and narratives across Meta, TikTok and emerging channels
- Write clear, actionable briefs for designers, editors and creators
- Align creative to subscription-first acquisition and customer quality
- Performance-Led Optimisation
- Analyse CPA, ROAS and CVR alongside creative metrics such as hook rate, hold rate and 3-second views
- Identify winning patterns and scale top-performing themes
- Creative Testing & Iteration
- Scale a sustainable creative production model through AI-driven iteration and A/B testing, leveraging style-matching tools to maintain brand consistency, and volume of ads.
- Run the creative flywheel: evolve high performers through new hooks, intros, CTAs and formats
- Build structured testing roadmaps and hypotheses
- Document learnings to improve creative hit rate over time
- Customer Insight Mining
- Partner with Insights to extract scalable angles from reviews, consultations, social commentary, Reddit and competitor ads
- Translate insight into performance-ready messaging
- Cross-Channel Messaging & Lifecycle Support
- Support CRM and lifecycle campaigns with modular, segment‑specific messaging
- Ensure consistency across paid and owned channels
- Creative Production & Collaboration
- Collaborate and share regular insights on performance with the creative team to feed back learnings into design across all channels
- Support the creative team by producing high-impact ad iterations, leveraging platforms like Adobe/Canva and AI tools.
- Coordinate internal teams and external creators to deliver on‑brand, performance‑ready assets at pace
- Partner closely with Growth, Paid Media, CRM, Creative and Insights to align output with commercial priorities
- Develop high‑conversion ad copy, including compelling hooks, body text, and clear calls‑to‑action tailored to resonate with target audiences and drive measurable action.
- Ecommerce Trading Moments
- Support planning and execution of key ecommerce sales campaigns, aligning creative output with performance goal.
Qualifications
- 3+ years in creative strategy or performance content, ideally in a high‑growth DTC or subscription brand
- Strong understanding of paid social creative and testing frameworks. Experience managing paid channels is a plus
- Confident turning data and insight into clear creative direction
- Excellent at briefing, ideation and storytelling
- Highly organised, proactive and commercially minded
- Comfortable managing high volumes of briefs, feedback and iteration
- Basic Adobe skills / design skills a bonus
- Experience managing UGC processes
Nice to have experience in women’s wellness, subscription, influencer/UGC content or lifecycle marketing.
Benefits
- Time given every year to volunteer with a local charity of your choice
- All the latest tech you need
- Hybrid working model (we work in the office Tuesday - Thursday)
- Summer Fridays
- Generous Pension plan
- Private health insurance
- Enhanced Leave package with added years of service extras
- Employee Assistance Programme
- Team discount on all Wild Nutrition supplements and personalised consultations
- Cycle to work scheme
- Enhanced parental leave policies
- Be part of a passionate, friendly and transparent culture
Creative Strategist (Mid to Senior) in Lewes employer: Wild Nutrition
Contact Detail:
Wild Nutrition Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist (Mid to Senior) in Lewes
✨Tip Number 1
Get to know Wild Nutrition inside out! Research their products, values, and mission. This way, when you chat with them, you can show how your creative strategies align perfectly with their goals.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and insights into the company culture. It’s a great way to get the inside scoop and make a lasting impression.
✨Tip Number 3
Prepare for your interview by crafting a portfolio that showcases your best work in creative strategy. Highlight projects where you’ve turned data into impactful campaigns, especially in DTC or subscription models. Show them what you can bring to the table!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Wild Nutrition team.
We think you need these skills to ace Creative Strategist (Mid to Senior) in Lewes
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique approach to creative strategy. Remember, we’re looking for someone who can think outside the box and bring fresh ideas to the table.
Tailor Your Application: Make sure to tailor your application specifically to Wild Nutrition and the role of Creative Strategist. Highlight your experience in DTC environments and how you've successfully driven growth through creative strategies. We want to see how you align with our mission of empowering women's health!
Data-Driven Insights Matter: Don’t forget to mention your ability to translate data into actionable insights. Share examples of how you've used performance metrics to inform your creative decisions. This is key for us as we focus on high-performing creative that drives subscription growth.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team at Wild Nutrition!
How to prepare for a job interview at Wild Nutrition
✨Know Your Creative Stuff
Make sure you brush up on the latest trends in paid social creative and performance content. Wild Nutrition is looking for someone who can translate customer insights into high-impact creative, so be ready to discuss your past experiences and how you've used data to drive creative decisions.
✨Showcase Your Collaboration Skills
This role involves working closely with various teams, so highlight your experience in cross-functional collaboration. Be prepared to share examples of how you've partnered with designers, editors, and other stakeholders to create compelling campaigns that align with commercial goals.
✨Bring Your Analytical A-Game
Wild Nutrition values performance-led optimisation, so demonstrate your ability to analyse metrics like CPA, ROAS, and CVR. Talk about specific instances where you've identified winning patterns and scaled top-performing themes in your previous roles.
✨Be Ready to Ideate
Since you'll be developing weekly creative concepts, come prepared with a few ideas or hooks that could work for Wild Nutrition. Think about how you can leverage customer insights and emerging channels to create scalable, subscription-focused creative that resonates with their audience.