Project and Content Executive in Belfast

Wild & Free Outdoors exists for the woman who refuses to stay inside. She walks the dog in the rain. Our brand is built entirely around her — her life, her weather, her refusal to miss the moments that matter. This is a brand with heart. Everything we make — every piece of content, every email, every video, every caption — has to carry that. Not polished brand-speak. Something that makes a woman stop scrolling and feel, even for a second, like we made this for her specifically.

The outdoor life we champion is not about performance or achievement. It is about mental health, fresh air, connection, and the quiet joy of not missing the moments that matter, and finding a way to feel truly alive in life. The right content executive brings those values through in everything they create.

We are building our first in-house creative and marketing team. This is one of two founding roles — and this one shapes everything the brand looks and sounds like. Until now, our content has been managed externally. We are bringing it in-house because we believe the right person, genuinely embedded in this brand, will do it much better. You are not here to support someone else's creative vision. You are here to lead it along with Aisling, the brand's founder.

The brief will evolve as the brand develops — new products, new colours, retail partnerships, a bigger community, a bigger platform. If you want a role where your creative fingerprints are on something real, visible, and growing, this is it.

We are a startup in the best sense of the word: ambitious, fast-moving, genuinely open to how we grow together. This role is part-time now and may well evolve. If part-time is your long-term preference, we are agile and happy to build around that.

What you will own:

• Content creation and capture: You are brilliant at making content. You can turn a dog walk in October into a piece of content that stops someone in Dublin, Derby, or Edinburgh and makes them think: I love that brand. You understand the difference between content that grabs attention and content that holds it, and you know how to produce both.
• Social media: You know what belongs in a story, what belongs in a feed, and what belongs on TikTok on a Tuesday evening when the algorithm is being kind. You plan two weeks ahead and you stay agile enough to drop the plan when something more real and more relevant is happening right now.
• Ad creative: You work closely with our Ecommerce and Performance Marketing Executive on paid social creative. You are curious about what the numbers say and you use that curiosity to make high performing creative for ads, not just prettier creative.
• Community and email: You look after our community — the Wild Tribe — with the same care you bring to everything else. You also own the content and copy for our Klaviyo email programme — the weekly Sunday email, campaign sends, and seasonal moments.

We are looking for someone who is solutions-oriented by instinct, hard-working because they care about the brand and what they are building, and genuinely excited by the idea of being part of something small that is going somewhere meaningful. You are video native, and edit fast and well. You care about wellness and the outdoors. You understand why a woman walking her dog in the rain on a dark November morning is doing something important for herself, and you can communicate that in a way that makes others feel it too.

You are Ireland-based — North or South — and can commit to one in-person contact day per week in Belfast when our workspace is confirmed, to help us build our team vibe and collaborate beautifully.

Aisling has 25+ years of experience in marketing and brand strategy at senior level. She built this brand from scratch, she is its muse, and she will be genuinely invested in your creative ideas, your development, and your career progression in a way that most founders simply are not.

You will work in close creative partnership with our Ecommerce and Performance Marketing Executive, with Aisling, and with our wider support partners. This is a team where creativity and performance work together in a genuinely fulfilling way — and where you will see the fruits of your ideas come to life, quickly and visibly.

Benefits:

• Performance bonus scheme linked to agreed commercial outcomes
• Hybrid and flexible working — we care about results, not where or when you make them
• A founding creative role in a brand with genuine ambition and a product people love
• Direct mentorship from a founder with 25+ years of senior marketing experience who genuinely loves creative work
• A role that will grow with the brand — in scope, seniority, and creative opportunity

A short note — not a cover letter — telling us why this brand, and what about this role connected with you. One piece of content you are genuinely proud of — a video, a post, a campaign, an email. A piece of content you would make for Wild & Free on day 1 and why.