At a Glance
- Tasks: Own creative strategy for social media ads and turn data into engaging content.
- Company: Join Wild Dose, the UK's leading gut health brand with a fun and dynamic culture.
- Benefits: Enjoy hybrid working, generous leave, bonuses, and clear career progression.
- Other info: Collaborate with a talented team in a fast-paced environment.
- Why this job: Make a real impact by creating scroll-stopping content that drives growth.
- Qualifications: Experience in paid ad creative and a passion for performance marketing.
The predicted salary is between 40000 - 50000 £ per year.
Wild Dose is the most reviewed and most popular bloating brand in the UK! With over 300,000 customers, 30,000 reviews and growing rapidly. You may have seen us in Sheerluxe, going viral on TikTok or doing silly things across Instagram. Behind the fun, there is a serious growth engine that needs maintaining and optimising, well supported by a best‑class team. This year, Wild Dose is taking on new opportunities and challenges as we strive to be the biggest gut health company in the UK.
About the Role
We’re looking for a Creative Strategist who’s obsessed with what actually makes content that converts and is engaging. This role sits at the intersection of creative, performance, and insight — turning data, cultural signals, and platform-native thinking into scroll‑stopping concepts that scale and seeing it through to production. You’ll own creative strategy across Meta, TikTok and Youtube, working closely with performance marketers, designers, and copywriters to ideate, brief, test, and iterate ads that drive profitable growth for our DTC brand. This is not a pure copy or design role, and it’s not a media buyer either. It’s about finding the angles, shaping the message, and constantly improving creative output based on real performance signals. We are looking for someone who loves solving problems and testing new things!
What You’ll Be Doing
- Owning creative strategy for paid social & performance channels: developing hypotheses, angles, hooks, and narratives aligned to customer pain points and platform behaviour.
- Turning performance data into creative insights: analysing ad results to understand why something worked (or didn’t) and feeding those insights back into new concepts.
- Briefing best‑in‑class creative: writing clear, actionable briefs for designers and editors — including hooks, scripts, formats, and success criteria.
- Staying native to each platform: creating ideas that feel right for TikTok, Reels, Stories, YouTube Shorts, and beyond — not repurposed TV ads.
- Driving creative testing frameworks: structuring tests around hooks, messaging, formats, creators, and offers to accelerate learning and scale winners.
- Collaborating cross‑functionally: working closely with performance, brand, and CRO teams to ensure creative aligns with funnel stages and landing experiences.
- Scaling what works: identifying winning creative patterns and evolving them into repeatable systems, not one‑hit wonders.
- AI Implementation: implementing processes for scaling scripting, ideation and production with AI.
You Should Apply If…
- You’ve worked on paid ad creative for a DTC brand or agency (essential), ideally in CPG, wellness, beauty, or supplements.
- You deeply understand Meta & TikTok creative best practices and how ads actually win on these platforms today.
- You think in hooks, angles, objections, and formats, not just “nice visuals.”
- You’re confident using performance data to guide creative decisions.
- You can clearly articulate why an ad works and how to improve it.
- You thrive in fast‑paced environments with rapid testing cycles.
- You enjoy collaborating with designers, editors, and performance marketers.
- You’re proactive, curious, and constantly saving ads for inspiration.
- You love getting stuff done and learning new things.
- You present creative thinking, insights, and recommendations to clients with growing confidence and clarity.
- You stay on top of platform trends, consumer behaviour, competitor shifts, and emerging formats to fuel concept development.
You’ll Thrive Here If…
- 2–3+ years in creative strategy, paid social or performance marketing (agency experience ideal).
- A track record of producing high‑performing Meta/TikTok creative.
- Strong analytical skills and the ability to interpret creative performance data.
- Excellent communication and presentation skills.
- A strong grasp of consumer psychology and what drives buying decisions.
- Exceptional attention to detail and the ability to manage multiple accounts.
- A proactive, commercially minded mindset with a desire to learn and grow.
Benefits
- Hybrid working (2 days WFH – Monday and Friday).
- 25 days annual leave plus birthday holiday.
- Summer Fridays (Half days on Friday in the summer).
- Pension scheme with company contributions.
- Performance‑based rewards: two bonuses annually.
- Structured career progression with transparent advancement criteria and annual reviews.
If you're ready to take ownership of strategic creative excellence and drive measurable impact at scale, we want to hear from you.
Creative Strategist employer: Wild Dose Ltd
At Wild Dose, we pride ourselves on being a dynamic and innovative employer that champions creativity and growth. Our vibrant work culture encourages collaboration and experimentation, allowing you to thrive in a fast-paced environment while contributing to our mission of becoming the leading gut health brand in the UK. With benefits like hybrid working, generous annual leave, and structured career progression, we offer a rewarding workplace where your creative strategies can make a real impact.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wild Dose Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wild Dose Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wild Dose Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wild Dose Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wild Dose Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wild Dose Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wild Dose Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wild Dose Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wild Dose Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wild Dose Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
