At a Glance
- Tasks: Lead performance marketing strategy across multiple platforms and drive creative excellence.
- Company: Join Wild, a fast-growing personal care brand on a mission to eliminate single-use plastics.
- Benefits: Enjoy 25 days holiday, hybrid working, private healthcare, and a supportive work environment.
- Other info: Be part of a diverse team that values innovation and creativity.
- Why this job: Make a real impact in a mission-driven company while advancing your career at lightning speed.
- Qualifications: Deep expertise in performance marketing, especially on Meta, TikTok, and Google.
The predicted salary is between 32400 - 39600 £ per year.
About Us
Hi there 👋 We're Wild. We set out to remove single-use plastic from the bathroom and ended up building one of the fastest-growing personal care brands in Europe. Our refillable, natural deodorant is now in millions of hands, our cases are collected like accessories, and our collaborations - from Disney to seasonal scent drops - keep the brand fresh, playful and impossible to ignore. Now part of the Unilever family, we have the backing to go global while keeping the pace, ambition and mischief of a start-up.
The Role
Wild is at an inflection point. What started as a UK direct-to-consumer brand is now a global, omnichannel business: new markets, new categories, major retail partnerships and licensing collaborations with some of the biggest IP in the world. Performance marketing has been the engine that got us here, and this role exists to lead the next chapter: a bigger budget, more markets, a wider channel mix, and a step-change in how we produce and buy for performance.
Reporting to the Head of Performance Marketing, you will lead two teams: Media Buying (paid media across Meta, TikTok, Google and emerging channels in the UK, US, DACH and France) and the UGC Pod (the performance creative that powers all of the above). A core part of the role is fusing these into a single acquisition engine, where creative and media compound rather than operate in parallel. Your job is to drive the paid media strategy across all markets while being the expert your team turns to on platform excellence, testing rigour and creative effectiveness.
This is the most senior hands-on performance marketing role at Wild. You should know more about Meta and Google than anyone on your team, and be as comfortable in Ads Manager as you are presenting to leadership.
What you'll do
- Drive Wild's paid media strategy across Meta, TikTok, Google, YouTube and emerging channels across the UK, US, DACH and France. Accountable for blended CAC, performance ROAS, payback and revenue targets at function level.
- Hold meaningful ownership of the relationships with platform partners (Meta, TikTok, Google) as the senior operational point of contact. Hold the bar on account structure, testing rigour and platform excellence, and be the go-to expert internally when platform depth is needed.
- Partner closely with the ecommerce team to connect the paid journey end-to-end. Drive the roadmap for bespoke landing pages by campaign, market and persona, and use ad-to-page relevancy as a core lever for improving CVR, CAC and creative performance.
- Lead the creative operating model for performance. Architect how Wild produces, tests and scales high-performing content across markets through the UGC pod, and hold the bar on hit rate, TSR and creative-driven CAC.
- Fuse media buying and creative into one connected engine. Establish the operating rhythm between the two teams, so creative is briefed with targeting intent and media is bought with the right creative pipeline behind it.
- Champion an AI-first operating model across media buying and creative. Set the long-term vision for where AI sits, hold the bar on adoption, and remove blockers so the team can move faster than any comparable team in the market.
- Build measurement maturity. Own the practical roadmap for incrementality testing, attribution and reporting, and translate what you learn into how we invest across channels.
- Sit between the immediate quarter and the long-term direction of Wild's acquisition strategy. Increasingly spend time on cross-functional bets that compound (creative production model, attribution maturity, new market entry) rather than day-to-day optimisation.
- Lead and develop your team across media buyers and the UGC pod, spanning Senior Manager to Executive level across four markets. Grow the next generation of talent beneath you.
About you
- Obsessed with performance marketing. You genuinely love this craft. You follow the platforms, test things in your own time, have opinions on what's changing in the industry, and get energised by the problem of turning £1 of spend into more than £1 back.
- Deep, hands-on expertise across Meta, TikTok and Google, with a clear point of view on where each platform is heading. You are still genuinely in the platforms. If a team member came to you with a campaign that wasn't spending, you'd know exactly what to troubleshoot.
- You have scaled significant paid budgets and know what breaks when the number gets bigger.
- Commercially sharp. You connect paid decisions to LTV, retention and unit economics, not just channel-level ROAS.
- Comfortable owning creative alongside media. You have led or worked closely with a content or UGC function, understand what makes performance creative work, and can raise the bar without doing the work yourself.
- Rigorous on measurement. You have run incrementality testing (geo, in-platform lift or similar) and understand the trade-offs between different measurement approaches.
- AI-forward. AI is embedded in how you work and how you run a team, not a bolt-on. You have views on where it sits in the media buying and creative operating model over the next two to three years.
- Experience in fast-growth consumer brands. Comfortable with pace, ambiguity and shipping before things are perfect.
- An excellent people leader with a track record of building, developing and retaining high-performing teams.
Why Wild?
- Impact: You will be a key player in a mission-driven company that is removing millions of tonnes of single-use plastic from the planet.
- Growth: We are scaling at pace. Your career trajectory here is limited only by your own ambition.
What you’ll get from us:
- 25 days holidays + bank holidays + 9 extra remote working days
- Hybrid working, 3 days a week in our shiny new London office
- Enhanced maternity, paternity & parental leave
- 4% Company Pension
- Mental well-being support through Spill
- Private healthcare through Vitality
- Weekly early finishes and social events
- Annual L&D budget
- Free breakfast
- Free & discounted Wild products
- 2 x team volunteering days and 2 x personal volunteering days
Ready to become a Wild thing?! At Wild, we know that diversity drives innovation and creativity. We are committed to creating and maintaining a workplace where all employees feel valued and empowered to bring their most authentic selves to work. We recognise that diversity goes beyond visible differences such as race, gender, age, and ethnicity, and encompasses a broad spectrum of backgrounds, experiences, perspectives, and abilities. We encourage individuals from all backgrounds to apply. If we can make any adjustments to help you to perform your best in the process, please let us know!
Performance Marketing Lead in London employer: Wild Cosmetics
At Wild, we pride ourselves on being a forward-thinking employer that champions sustainability and innovation in the personal care industry. Our vibrant work culture fosters creativity and collaboration, offering employees ample opportunities for professional growth and development, especially in a role as pivotal as Senior Industrial Designer. With a hybrid working model, generous benefits including enhanced parental leave, and a commitment to diversity, we ensure our team feels valued and empowered while making a meaningful impact on reducing single-use plastics.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wild Cosmetics and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wild Cosmetics are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wild Cosmetics on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wild Cosmetics. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wild Cosmetics. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wild Cosmetics:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wild Cosmetics’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wild Cosmetics
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wild Cosmetics will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wild Cosmetics, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
