At a Glance
- Tasks: Drive influencer campaigns to boost sales and brand awareness in the DACH market.
- Company: Join Wild, a fast-growing personal care brand on a mission to eliminate single-use plastics.
- Benefits: Enjoy 25 days holiday, hybrid working, enhanced parental leave, and free breakfast.
- Other info: Diverse workplace with opportunities for personal growth and development.
- Why this job: Be part of a dynamic team that values creativity and innovation while making a positive impact.
- Qualifications: 2-3 years in influencer marketing and fluency in German are essential.
The predicted salary is between 45000 - 55000 £ per year.
About us
Hi there 👋 We're Wild. We set out to remove single-use plastic from the bathroom and ended up building one of the fastest-growing personal care brands in Europe. Our refillable, natural deodorant is now in millions of hands, our cases are collected like accessories, and our collaborations - from Disney to seasonal scent drops - keep the brand fresh, playful and impossible to ignore. Now part of the Unilever family, we have the backing to go global while keeping the pace, ambition and mischief of a start-up.
The Role
The Influencer Marketing team is the growth engine of Wild and works at the intersection of sales, influencer marketing and growth. The team is responsible for discovering and managing talent of all sizes and across all platforms to drive traffic, awareness and sales through campaign activations.
We are looking for a results-driven and business development-focused Influencer Marketing Manager (DACH). This role is predominantly a sales role, where your primary task will be to drive business growth by sourcing and delivering campaigns with influencers, creators and celebrities across different social platforms. This is a great opportunity to take responsibility and push your own initiatives in a high-growth environment. We are looking for a self-starter who is highly organised and motivated to deliver exceptional sales results and help take Wild to the next stage of growth in the DACH market.
What you'll do
- New business development: Discover and establish relationships with influencers, negotiate campaigns and drive website sales.
- Market knowledge: Build influencer pipelines in the DACH market, and establish new marketing channels to drive sales and ROI.
- Channel Management: Drive our creator marketing strategy and execution across various social channels such as Instagram, YouTube, TikTok and Podcasts.
- Target driven: Own budgets and work towards ambitious revenue targets.
- Cross team collaboration: Support other growth initiatives when necessary.
- Data: Keep track of progress and results, using data to optimise our strategy.
- Strategy & Execution: Develop and implement a results-driven influencer marketing strategy focused on increasing sales and measurable outcomes.
- Identify and onboard influencers with a proven track record of driving sales across various platforms.
- Set clear KPIs for influencer campaigns, focusing on sales conversion rates, customer acquisition costs (CAC), and return on investment (ROI).
- Partnership Management: Build and maintain strong relationships with influencers who align with our brand and sales goals.
- Negotiate contracts, payment terms, and commission structures tied to influencer sales performance.
- Conduct regular reviews of influencer performance and adjust strategies as needed to optimise outcomes.
- Analysis & Reporting: Monitor and report on campaign performance metrics such as conversion rates, revenue generated, and overall ROI.
- Leverage data-driven insights to refine influencer strategies and improve campaign effectiveness.
- Stay up-to-date with emerging influencer marketing trends, tools, and best practices to enhance performance.
About you
Please note that we welcome applications from candidates who may not hit every single bullet point on the lists below - if you’re passionate about our mission and feel you have relevant skills and experiences to add value to this role, please submit an application!
- Essential: 2-3 years in a performance-driven Influencer Marketing role.
- Essential: Fluency in German is mandatory (both written and spoken).
- Market knowledge: Strong knowledge of the social media landscape in the German market.
- Resilience: Results focused and data-driven.
- Target driven: Highly motivated to exceed sales targets and work independently.
- Negotiation: Strong negotiation skills and ability to manage influencer contracts tied to sales outcomes.
What you’ll get from us:
- 25 days holidays + bank holidays + 9 extra remote working days.
- Hybrid working, 3 days a week in our shiny new London office.
- Enhanced maternity, paternity & parental leave.
- 4% Company Pension.
- Mental well-being support through Spill.
- Private healthcare through Vitality.
- Weekly early finishes and social events.
- Annual L&D budget.
- Free breakfast.
- Free & discounted Wild products.
- 2 x team volunteering days and 2 x personal volunteering days.
Ready to become a Wild thing?! At Wild, we know that diversity drives innovation and creativity. We are committed to creating and maintaining a workplace where all employees feel valued and empowered to bring their most authentic selves to work. We recognise that diversity goes beyond visible differences such as race, gender, age, and ethnicity, and encompasses a broad spectrum of backgrounds, experiences, perspectives, and abilities. We encourage individuals from all backgrounds to apply. If we can make any adjustments to help you to perform your best in the process, please let us know!
Influencer Marketing Manager (DACH) in London employer: Wild Cosmetics
At Wild, we pride ourselves on being a forward-thinking employer that champions sustainability and innovation in the personal care industry. Our vibrant work culture fosters creativity and collaboration, offering employees ample opportunities for professional growth and development, especially in a role as pivotal as Senior Industrial Designer. With a hybrid working model, generous benefits including enhanced parental leave, and a commitment to diversity, we ensure our team feels valued and empowered while making a meaningful impact on reducing single-use plastics.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Marketing Manager (DACH) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wild Cosmetics and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wild Cosmetics are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wild Cosmetics on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wild Cosmetics. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Marketing Manager (DACH) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wild Cosmetics. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wild Cosmetics:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wild Cosmetics’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wild Cosmetics
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wild Cosmetics will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wild Cosmetics, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
