At a Glance
- Tasks: Lead global brand strategy and unite brand and creative teams for impactful campaigns.
- Company: Fast-growing personal care brand focused on sustainability and innovation.
- Benefits: 25 days holiday, hybrid working, enhanced parental leave, and free breakfast.
- Other info: Diverse workplace committed to innovation and employee empowerment.
- Why this job: Shape a playful, recognisable brand while driving global growth and creativity.
- Qualifications: Senior brand leadership experience with a knack for collaboration and creativity.
The predicted salary is between 60000 - 80000 £ per year.
About Us: Hi there 👋 We're Wild. We set out to remove single-use plastic from the bathroom and ended up building one of the fastest-growing personal care brands in Europe. Our refillable, natural deodorant is now in millions of hands, our cases are collected like accessories, and our collaborations - from Disney to seasonal scent drops - keep the brand fresh, playful and impossible to ignore. Now part of the Unilever family, we have the backing to go global while keeping the pace, ambition and mischief of a start-up.
The Role: You will lead on brand globally for the business. Reporting to the CMO, you will own how Wild looks, sounds and feels everywhere it shows up in the world - from a TikTok comment to a Tesco end-cap to a Disney licensed range. You will lead two teams. The Brand team covers social, licensing and the overall perception of the brand: our tone of voice, our identity, and consistency across every channel and market. The Creative team produces the work itself. A core part of this role is bringing these two teams closer together - one brand engine, not two departments - and making sure they collaborate brilliantly with the rest of marketing.
The brief is a balancing act. Wild is growing: more markets, more categories, more scrutiny. Your job is to mature the brand - sharper systems, higher craft, global consistency - without sanding off what made it work. Wild should always feel exciting, unpredictable and entrepreneurial, and always be instantly recognisable as Wild.
What you'll do:
- Own the global brand strategy, identity and tone of voice, and be the final word on how Wild shows up across every channel, market and partner.
- Lead and develop the Brand team across social, licensing and brand management, setting a clear vision and high standards.
- Lead the Creative team, raising the craft of the output while protecting the speed and volume a social-first brand demands.
- Integrate Brand and Creative into a single, well-oiled unit - shared priorities, shared processes, no silos - and ensure both work seamlessly with growth, retail and product teams.
- Own our licensing partnerships, ensuring licensed ranges build the brand rather than dilute it.
- Build the systems, guidelines and governance that keep a fast-growing global brand consistent - without turning it into a brand police state.
- Champion big, distinctive brand moments: campaigns, collaborations and stunts that earn attention and keep Wild unpredictable.
- Set and track the measures of brand health globally, and report on them at senior level.
- Act as a senior voice in the marketing leadership team, deputising for the CMO on brand matters where needed.
About you: A senior brand leader (Brand Director, Head of Brand or equivalent) with experience running brand globally or across multiple markets. You have led both brand and creative functions, or brought the two closer together, and you know how to get strategists and makers pulling in the same direction. Strong creative judgement - you can raise the bar on work without doing the work yourself. Experience in fast-growth consumer brands; you are comfortable with pace, ambiguity and shipping before things are perfect. Commercially sharp - you connect brand decisions to business outcomes and can hold your own in a boardroom. An excellent people leader with a track record of building, developing and retaining high-performing teams. You understand creative process with some basic technical knowledge of design and photography - you know what great looks like! Experience with licensing or major brand partnerships is a strong plus.
What you’ll get from us: 25 days holidays + bank holidays + 9 extra remote working days. Hybrid working, 3 days a week in our shiny new London office. Enhanced maternity, paternity & parental leave. 4% Company Pension. Mental well-being support through Spill. Private healthcare through Vitality. Weekly early finishes and social events. Annual L&D budget. Free breakfast. Free & discounted Wild products. 2 x team volunteering days and 2 x personal volunteering days.
Ready to become a Wild thing?! At Wild, we know that diversity drives innovation and creativity. We are committed to creating and maintaining a workplace where all employees feel valued and empowered to bring their most authentic selves to work. We recognise that diversity goes beyond visible differences such as race, gender, age, and ethnicity and encompasses a broad spectrum of backgrounds, experiences, perspectives, and abilities. We encourage individuals from all backgrounds to apply! If we can make any adjustments to help you to perform your best in the process, please let us know!
Brand Director in London employer: Wild Cosmetics
At Wild, we pride ourselves on being an exceptional employer that champions creativity and innovation in a vibrant, fast-paced environment. Our London office fosters a collaborative culture where employees are encouraged to grow and develop their skills, supported by generous benefits such as enhanced parental leave, mental well-being support, and a commitment to diversity and inclusion. Join us to be part of a dynamic team that is not only making waves in the personal care industry but also prioritising employee well-being and professional growth.
