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For Companies At a Glance
- Tasks: Lead sales strategy and execution in Retail and HoReCa channels.
- Company: Join a fast-growing beverage brand focused on health, sustainability, and innovation.
- Benefits: Enjoy competitive salary, performance bonuses, and a flexible work environment.
- Why this job: Be part of a mission-led brand and shape its future while growing your career.
- Qualifications: Proven sales experience in Retail and HoReCa, ideally with FMCG or beverage brands.
- Other info: Opportunity to represent the brand at industry events and tastings.
The predicted salary is between 43200 - 72000 £ per year.
Strategic Sales Manager Beverage industry – Retail & HoReCa
Location: London (hybrid)
Sector: Food & Beverage
We’re a fast-growing beverage brand reshaping the way people drink, with a strong focus on health, sustainability, and innovation. From conscious sourcing to bold product development, we’re building something different—and we’re looking for someone who wants to grow with us.
We’re currently seeking a Sales Manager who brings both strategic thinking and hands-on drive. You’ll lead our expansion across Retail and HoReCa channels, forging relationships, negotiating placements, and helping to build a brand that stands out.
You’ll take ownership of our sales strategy and execution across the UK, building strong, long-term partnerships with Retail and HoReCa outlets.
- Develop and execute a sales strategy across Retail and HoReCa channels
- Monitor sales data and adjust strategy based on performance insights
- Represent the brand at industry events, tastings, and meetings
- Proven experience in sales across both Retail and HoReCa/Foodservice sectors
- A track record of launching or growing products in the UK market, ideally in startups or challenger brands
- Experience with beverage or FMCG brands is a plus
Competitive base salary with performance-based bonuses/commissions. Real opportunities for growth and leadership within a scaling brand. A flexible and supportive work environment where your voice matters.
If you’re a driven sales leader ready to take on a new challenge and help shape the future of a mission-led brand, we’d love to hear from you.
Sales Manager - Retail (m/f/d) employer: WILD Berry Brew
Contact Detail:
WILD Berry Brew Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager - Retail (m/f/d)
✨Tip Number 1
Familiarise yourself with the latest trends in the beverage industry, especially around health and sustainability. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the brand's mission.
✨Tip Number 2
Network with professionals in the Retail and HoReCa sectors. Attend industry events or join relevant online forums to connect with potential colleagues and gain insights into the market, which can be invaluable when discussing your strategy.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully launched or grown products in the UK market. Highlighting your hands-on experience will show that you have the practical skills needed for this role.
✨Tip Number 4
Research the company’s current product offerings and their unique selling points. Being able to articulate how you would enhance their sales strategy will set you apart as a candidate who is ready to contribute from day one.
We think you need these skills to ace Sales Manager - Retail (m/f/d)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales, particularly within the Retail and HoReCa sectors. Use specific examples of how you've successfully launched or grown products in the UK market.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and hands-on approach. Mention your passion for health, sustainability, and innovation in the beverage industry, and explain why you want to be part of this fast-growing brand.
Showcase Your Achievements: In your application, include quantifiable achievements from your previous roles. For instance, mention any sales targets you've exceeded or successful partnerships you've forged in the Retail or HoReCa channels.
Prepare for Industry Knowledge: Demonstrate your understanding of the beverage industry and current market trends in your application. This will show that you're not only qualified but also genuinely interested in contributing to the brand's mission.
How to prepare for a job interview at WILD Berry Brew
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research the beverage brand. Understand their mission, values, and product offerings. This will not only help you answer questions more effectively but also demonstrate your genuine interest in the company.
✨Showcase Your Sales Strategy Skills
Be prepared to discuss your previous sales strategies and how they led to successful outcomes. Highlight specific examples from your experience in Retail and HoReCa sectors, focusing on how you built partnerships and negotiated placements.
✨Demonstrate Adaptability
Given the fast-paced nature of the beverage industry, it's crucial to show that you can adapt your strategies based on performance insights. Be ready to discuss how you've adjusted your approach in response to market changes or sales data.
✨Engage with Industry Knowledge
Since you'll be representing the brand at industry events, it’s important to stay updated on trends within the beverage and FMCG sectors. Bring up recent developments or innovations during your interview to showcase your passion and knowledge about the industry.
