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For Companies At a Glance
- Tasks: Lead sales strategy and build partnerships in the beverage industry.
- Company: Join a fast-growing brand focused on health, sustainability, and innovation.
- Benefits: Enjoy competitive salary, performance bonuses, and a flexible work environment.
- Why this job: Be part of a mission-led brand that values your voice and offers growth opportunities.
- Qualifications: Experience in sales within Retail and HoReCa sectors is essential.
- Other info: We welcome applicants from all backgrounds to apply.
The predicted salary is between 43200 - 72000 £ per year.
We’re a fast-growing beverage brand reshaping the way people drink, with a strong focus on health, sustainability, and innovation. From conscious sourcing to bold product development, we’re building something different—and we’re looking for someone who wants to grow with us.
We’re currently seeking a Sales Manager who brings both strategic thinking and hands-on drive. You’ll lead our expansion across Retail and HoReCa channels, forging relationships, negotiating placements, and helping to build a brand that stands out.
The Role
- You’ll take ownership of our sales strategy and execution across the UK, building strong, long-term partnerships with Retail and HoReCa outlets.
- This is a key role for someone who understands how to build a market presence from the ground up.
Key Responsibilities
- Develop and execute a sales strategy across Retail and HoReCa channels
- Identify, engage, and grow relationships with key partners across the UK
- Negotiate contracts, secure listings, and drive product visibility
- Monitor sales data and adjust strategy based on performance insights
- Represent the brand at industry events, tastings, and meetings
- Set ambitious but achievable goals and consistently meet or exceed them
What We’re Looking For
- Proven experience in sales across both Retail and HoReCa/Foodservice sectors
- A track record of launching or growing products in the UK market, ideally in startups or challenger brands
- Strong strategic thinking, paired with a hands-on, entrepreneurial approach
- Skilled negotiator and confident communicator
- Experience with beverage or FMCG brands is a plus
- A team player who values diverse perspectives and thrives in a fast-paced environment
What We Offer
- Competitive base salary with performance-based bonuses/commissions
- Real opportunities for growth and leadership within a scaling brand
- A collaborative, forward-thinking team committed to doing things differently
- A flexible and supportive work environment where your voice matters
We strongly encourage applicants from all backgrounds and identities to apply. If you’re a driven sales leader ready to take on a new challenge and help shape the future of a mission-led brand, we’d love to hear from you. Apply now to join our journey.
Sales Manager Beverage Retail & HoReCa (London Area) employer: WILD Berry Brew
Contact Detail:
WILD Berry Brew Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager Beverage Retail & HoReCa (London Area)
✨Tip Number 1
Familiarise yourself with the latest trends in the beverage industry, especially within the Retail and HoReCa sectors. Understanding current market dynamics will help you engage more effectively during interviews and demonstrate your strategic thinking.
✨Tip Number 2
Network with professionals in the beverage and foodservice industries. Attend relevant events or join online forums to connect with potential colleagues or mentors who can provide insights and possibly refer you to opportunities at StudySmarter.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully launched or grown products in previous roles. Highlighting your hands-on experience will show us that you have the entrepreneurial spirit we’re looking for.
✨Tip Number 4
Research our brand thoroughly before your interview. Understanding our mission, values, and product offerings will allow you to tailor your responses and demonstrate your genuine interest in joining our team.
We think you need these skills to ace Sales Manager Beverage Retail & HoReCa (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales, particularly within the Retail and HoReCa sectors. Use specific examples of how you've successfully launched or grown products in similar markets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and hands-on approach. Mention your understanding of the beverage industry and how you can contribute to the company's growth and brand visibility.
Highlight Key Achievements: In your application, emphasise any quantifiable achievements in your previous roles, such as sales targets met or exceeded, successful negotiations, or partnerships developed. This will demonstrate your capability and results-driven mindset.
Showcase Your Passion: Convey your enthusiasm for the beverage industry and the company's mission in your application. Discuss your commitment to health, sustainability, and innovation, aligning your values with those of the brand.
How to prepare for a job interview at WILD Berry Brew
✨Research the Company
Before your interview, take some time to understand the company's mission, values, and products. Familiarise yourself with their approach to health, sustainability, and innovation in the beverage industry. This will help you align your answers with their goals and demonstrate your genuine interest.
✨Showcase Your Sales Experience
Be prepared to discuss your previous sales roles, particularly in Retail and HoReCa sectors. Highlight specific achievements, such as successful product launches or partnerships you've developed. Use metrics to quantify your success, as this will make your experience more compelling.
✨Demonstrate Strategic Thinking
Since the role requires strategic sales management, be ready to share examples of how you've developed and executed sales strategies in the past. Discuss how you analyse market data and adjust your approach based on performance insights, showcasing your ability to think critically and adapt.
✨Prepare for Negotiation Scenarios
As a Sales Manager, negotiation skills are crucial. Prepare for potential negotiation scenarios that may come up during the interview. Think about how you would approach securing listings or driving product visibility, and be ready to articulate your strategies clearly.
