Sales Manager Beverage Retail & HoReCa

Job Description

Hiring: Strategic Sales Manager Beverage industry – Retail & HoReCa

Location: London (hybrid)

Sector: Food & Beverage

About Us

We’re a fast-growing beverage brand reshaping the way people drink, with a strong focus on health, sustainability, and innovation. From conscious sourcing to bold product development, we’re building something different—and we’re looking for someone who wants to grow with us.

We’re currently seeking a Sales Manager who brings both strategic thinking and hands-on drive. You’ll lead our expansion across Retail and HoReCa channels, forging relationships, negotiating placements, and helping to build a brand that stands out.

The Role

You’ll take ownership of our sales strategy and execution across the UK, building strong, long-term partnerships with Retail and HoReCa outlets. This is a key role for someone who understands how to build a market presence from the ground up.

Key Responsibilities

• Develop and execute a sales strategy across Retail and HoReCa channels
• Identify, engage, and grow relationships with key partners across the UK
• Negotiate contracts, secure listings, and drive product visibility
• Monitor sales data and adjust strategy based on performance insights
• Represent the brand at industry events, tastings, and meetings
• Set ambitious but achievable goals and consistently meet or exceed them

What We’re Looking For

• Proven experience in sales across both Retail and HoReCa/Foodservice sectors
• A track record of launching or growing products in the UK market, ideally in startups or challenger brands
• Strong strategic thinking, paired with a hands-on, entrepreneurial approach
• Skilled negotiator and confident communicator
• Experience with beverage or FMCG brands is a plus
• A team player who values diverse perspectives and thrives in a fast-paced environment

What We Offer

• Competitive base salary with performance-based bonuses/commissions
• Real opportunities for growth and leadership within a scaling brand
• A collaborative, forward-thinking team committed to doing things differently
• A flexible and supportive work environment where your voice matters

We strongly encourage applicants from all backgrounds and identities to apply. If you’re a driven sales leader ready to take on a new challenge and help shape the future of a mission-led brand, we’d love to hear from you.

Apply now to join our journey.