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For Companies At a Glance
- Tasks: Lead sales strategy and build partnerships in the beverage industry.
- Company: Join a fast-growing brand focused on health, sustainability, and innovation.
- Benefits: Enjoy competitive salary, performance bonuses, and a flexible work environment.
- Why this job: Be part of a mission-driven team reshaping the beverage market with your ideas.
- Qualifications: Experience in sales within Retail and HoReCa sectors is essential.
- Other info: We welcome applicants from all backgrounds to apply.
The predicted salary is between 36000 - 60000 £ per year.
Hiring: Strategic Sales Manager Beverage industry – Retail & HoReCa
Location: London (hybrid)
Sector: Food & Beverage
About Us
We’re a fast-growing beverage brand reshaping the way people drink, with a strong focus on health, sustainability, and innovation. From conscious sourcing to bold product development, we’re building something different—and we’re looking for someone who wants to grow with us.
We’re currently seeking a Sales Manager who brings both strategic thinking and hands-on drive. You’ll lead our expansion across Retail and HoReCa channels, forging relationships, negotiating placements, and helping to build a brand that stands out.
The Role
You’ll take ownership of our sales strategy and execution across the UK, building strong, long-term partnerships with Retail and HoReCa outlets. This is a key role for someone who understands how to build a market presence from the ground up.
Key Responsibilities
- Develop and execute a sales strategy across Retail and HoReCa channels
- Identify, engage, and grow relationships with key partners across the UK
- Negotiate contracts, secure listings, and drive product visibility
- Monitor sales data and adjust strategy based on performance insights
- Represent the brand at industry events, tastings, and meetings
- Set ambitious but achievable goals and consistently meet or exceed them
What We’re Looking For
- Proven experience in sales across both Retail and HoReCa/Foodservice sectors
- A track record of launching or growing products in the UK market, ideally in startups or challenger brands
- Strong strategic thinking, paired with a hands-on, entrepreneurial approach
- Skilled negotiator and confident communicator
- Experience with beverage or FMCG brands is a plus
- A team player who values diverse perspectives and thrives in a fast-paced environment
What We Offer
- Competitive base salary with performance-based bonuses/commissions
- Real opportunities for growth and leadership within a scaling brand
- A collaborative, forward-thinking team committed to doing things differently
- A flexible and supportive work environment where your voice matters
We strongly encourage applicants from all backgrounds and identities to apply. If you’re a driven sales leader ready to take on a new challenge and help shape the future of a mission-led brand, we’d love to hear from you. Apply now to join our journey.
Sales Manager Beverage Retail & HoReCa employer: WILD Berry Brew
Contact Detail:
WILD Berry Brew Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager Beverage Retail & HoReCa
✨Tip Number 1
Familiarise yourself with the latest trends in the beverage industry, especially in health and sustainability. This knowledge will not only help you understand the brand's mission but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the Retail and HoReCa sectors. Attend industry events or join relevant online forums to connect with potential colleagues and partners. Building these relationships can give you insights into the role and the company culture.
✨Tip Number 3
Prepare to discuss your previous sales successes in detail, particularly any experience you have in launching products or growing brands in competitive markets. Be ready to share specific examples that demonstrate your strategic thinking and negotiation skills.
✨Tip Number 4
Research the company's current market presence and identify potential areas for growth. Being able to articulate your ideas on how to expand their reach in the UK market will show your proactive approach and genuine interest in the role.
We think you need these skills to ace Sales Manager Beverage Retail & HoReCa
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales, particularly within the Retail and HoReCa sectors. Use specific examples of how you've successfully launched or grown products in the UK market.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and hands-on approach. Mention your passion for the beverage industry and how your skills align with the company's mission of health, sustainability, and innovation.
Highlight Key Achievements: In your application, emphasise your track record of meeting or exceeding sales goals. Include metrics or data to demonstrate your success in previous roles, especially in negotiating contracts and securing listings.
Showcase Your Communication Skills: Since strong communication is essential for this role, ensure your application reflects your ability to engage and build relationships. Consider including examples of how you've represented brands at industry events or meetings.
How to prepare for a job interview at WILD Berry Brew
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research the company and its products. Understand their mission, values, and recent developments in the beverage industry. This will not only show your genuine interest but also help you align your answers with their goals.
✨Demonstrate Your Sales Strategy Skills
Be prepared to discuss specific sales strategies you've implemented in the past, especially in Retail and HoReCa sectors. Use concrete examples to illustrate how you identified opportunities, built relationships, and achieved results. This will showcase your hands-on experience and strategic thinking.
✨Showcase Your Negotiation Skills
Since the role involves negotiating contracts and securing listings, be ready to share examples of successful negotiations you've conducted. Highlight your approach, the challenges you faced, and the outcomes. This will demonstrate your confidence and capability as a skilled negotiator.
✨Prepare Questions for Them
Interviews are a two-way street, so prepare insightful questions about the company's future plans, culture, and expectations for the Sales Manager role. This shows that you're not just interested in the position, but also in how you can contribute to their vision and growth.
