Social Media and Marketing Executive (Maternity Cover) in London

The Social Strategy & Content Manager role (Maternity Cover for our Social Media Manager) will be responsible for implementing and driving strategic choices in social media and content management, managing social media presence and supporting partnerships, and creating all content. This hands-on role requires excellent organisational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced environment. Experience in photo and video is a must. This role is based in our Head Office in Battersea (5 days in the office).

Key Responsibilities

• Digital Marketing & Content
  • Implement new social media strategy based on number crunching and agile response to change in social media and customer behaviour.
  • Manage and grow social media presence across all platforms, creating engaging content and maintaining a consistent posting schedule.
  • Create compelling long and short form copy for website, social media, emails, and marketing collateral.
  • Support blog content creation and publishing on the website.
  • Experience with Shopify or similar to help with updates such as merchandising, theme updates or regular maintenance when needed.
  • Experience with Klavyio or Mailchimp to support with email marketing when needed.
  • Basic understanding of SEO and Paid Advertising desirable.
• Marketing Operations
  • Support Brand Director in managing marketing inquiries when needed.
  • Help populate the marketing calendar with content ideas and ensure timely execution of all activities alongside Brand Director.
  • Support the team with maintaining our CRM database of PR/marketing contacts.
• Visual Content & Design
  • Supporting Brand Director in designing marketing collateral for print and digital using InDesign and Canva including bi-monthly brochures.
  • Take part in bi-monthly photoshoots for ecommerce - capture the BTS and videos.
  • Own social media content creation for Wild at Heart and Nikki Tibbles (founder).
  • Organise and upload content to database (Dash).
  • Edit images and videos as needed for online use and ads.
  • Support our event team by capturing location events and weddings for social (in and out of London).
  • Occasional evening or weekend work might be required when big events, to cover content for social media and blogs, in exchange for TIL.
• Partnership & Influencer Support
  • Support the execution of brand partnerships and collaborations.
  • Manage the social influencer program including gifting, relationship development, and coverage tracking.
• Retail Brand Marketing
  • Help coordinate seasonal campaigns, events, and workshops when needed.

Qualifications

• 4-7 years experience in social media management and content creation, ideally within retail, e-commerce, or lifestyle brands.
• Experience with email marketing platforms (we use Klaviyo).
• Strong copywriting skills for various formats and audiences.
• Working knowledge of design tools (InDesign, Photoshop, Canva, Microsoft).
• Basic familiarity with Shopify or similar e-commerce platforms.
• Excellent organisational and project management skills.
• Strong communication abilities and attention to detail.
• Ability to work independently and take initiative.
• Keen eye for design, composition and attention to detail.

Benefits

• Central London location: We work from our Battersea office, but as content creator, your location might vary depending on what you are covering each week.
• Small team with autonomy over your own work, we value independence and support ideas. You’ll be encouraged to develop both personally and professionally.
• Birthday off each year.
• 50% off flowers.

This role reports to the Brand Director and works collaboratively with the broader ecommerce marketing team, Head Florist, and Projects team.