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- Tasks: Drive buyer acquisition and activation for a global agricultural marketplace.
- Company: Wikifarmer, empowering farmers through education and market access.
- Benefits: Competitive salary, uncapped commission, private medical insurance, and unlimited learning access.
- Why this job: Join a fast-growing team and make a real impact in the agrifood sector.
- Qualifications: 2+ years in B2B sales, fluent in English and Swedish or another Nordic language.
- Other info: Diverse and inclusive workplace with excellent career advancement opportunities.
The predicted salary is between 30000 - 42000 £ per year.
Created by Petros and Ilias in 2017, Wikifarmer is a global platform with the mission of empowering farmers by educating them and giving them access to the open market to sell their products at fair prices. As Wikifarmer scales its marketplace, we’re seeking Marketplace Account Executives to drive buyer acquisition and activation across the Nordics region. You will be responsible for converting B2B buyers, from food manufacturers and distributors to retailers and hospitality groups, helping them discover quality agricultural products and reliable suppliers through our platform.
Responsibilities
- Convert inbound demand into active buyers on the platform
- Respond quickly to buyer inquiries across email, phone, chat, and the platform
- Qualify leads through structured discovery (needs, volumes, timelines, budgets, decision-makers)
- Run tailored live demos for different buyer profiles (processors, distributors, retailers, hospitality groups)
- Guide buyers through onboarding: registration, first RFQ, platform navigation, and supplier selection
- Support buyers through their first transaction to ensure a smooth and successful experience
- Engage warm and semi-warm leads (website visitors, content downloaders, high-intent accounts)
- Execute targeted outbound outreach via cold calls, LinkedIn, and email sequences
- Book discovery meetings with buyers in priority categories and geographies
- Build and nurture a pipeline of qualified buyer accounts aligned with marketplace priorities
- Collaborate closely with Supply Managers to match buyer demand with qualified suppliers
- Present supplier options and coordinate introductions when needed
- Support RFQ comparisons, pricing discussions, and supplier selection
- Track deals from RFQ creation through to first order and activation
- Maintain accurate and up-to-date pipeline data in HubSpot CRM
- Track and hit KPIs such as response time, demo-to-activation rate, RFQs generated, and deals closed
- Provide regular pipeline updates and forecasts
- Collect buyer feedback and document learnings, objections, and winning approaches in shared playbooks
What you’ll bring
- Minimum 2+ years of experience in a B2B sales role (Account Executive, SDR, BDR, or similar)
- Experience in complex or operationally heavy sectors such as agrifood, industrials, commodities, logistics, or marketplaces
- Proven experience handling digital sales cycles: inbound leads, qualification calls, online demos, and onboarding
- Track record of meeting or exceeding sales targets in a high-volume, execution-driven environment
- Hands-on outbound prospecting experience (cold calling, email campaigns, LinkedIn outreach), strong qualification skills and confidence running discovery calls and onboarding sessions
- Working knowledge of CRM systems such as HubSpot, Salesforce, or similar, for pipeline management
- A solution-oriented mindset: you handle objections pragmatically and focus on closing outcomes
- A collaborative nature: you work closely with Supply, Category, and internal teams to get deals done
- Data-awareness: you track performance metrics and adjust your approach based on what works
- Availability to travel once every 2/3 months to our office in Seville and/or Athens
- Full professional fluency in English and Swedish or any other Nordic language
What we’re offering
- A competitive fixed salary based on experience within the following local market ranges, plus a generous uncapped commission scheme: Sweden: SEK 430,000 – 633,000
- Private medical insurance for you and your family
- 24 days of annual leave for employees based in the UK or Spain, and 25 days for those based in Sweden, in addition to public and national holidays
- Unlimited access to Coursera for learning and development
- High ownership and development in a fast-growing team, with room to step up and advance your career
Wikifarmer is dedicated to building a diverse and inclusive workforce. We are actively working to create a workplace where everyone feels they belong and can thrive. We encourage applications from all qualified individuals, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Account Executive - Nordics employer: Wikifarmer
Contact Detail:
Wikifarmer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Executive - Nordics
✨Tip Number 1
Get to know the company inside out! Research Wikifarmer's mission and values, and think about how your experience aligns with their goals. This will help you stand out during interviews and show that you're genuinely interested.
✨Tip Number 2
Practice your pitch! You’ll need to convert leads into buyers, so be ready to explain how you can help them discover quality agricultural products. Role-play with a friend or in front of a mirror to nail your delivery.
✨Tip Number 3
Network like a pro! Use LinkedIn to connect with industry professionals and potential buyers. Share relevant content and engage with others to build relationships that could lead to opportunities down the line.
✨Tip Number 4
Don’t forget to follow up! After interviews or networking events, send a quick thank-you note. It shows your appreciation and keeps you on their radar. Plus, it’s a great chance to reiterate your enthusiasm for the role!
We think you need these skills to ace Account Executive - Nordics
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Account Executive role. Highlight your experience in B2B sales and any relevant sectors like agrifood or logistics. We want to see how your skills align with what we’re looking for!
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Include specific metrics or examples of how you’ve met or exceeded sales targets. This helps us understand the impact you can bring to our team.
Be Personable and Professional: While we love a good professional tone, don’t be afraid to let your personality shine through. We’re looking for someone who can connect with buyers, so showing a bit of your character in your application can go a long way!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Wikifarmer
✨Know Your Marketplace
Before the interview, dive deep into Wikifarmer's mission and the marketplace dynamics. Understand how they empower farmers and the specific challenges faced in the Nordics. This knowledge will help you connect your experience to their goals.
✨Showcase Your Sales Skills
Prepare to discuss your B2B sales experience in detail. Be ready with examples of how you've converted leads, conducted demos, and supported clients through onboarding. Highlight any metrics or KPIs you've achieved to demonstrate your success.
✨Be Solution-Oriented
Wikifarmer values a solution-oriented mindset. Think of potential objections you might face in the role and prepare pragmatic responses. Show them that you can handle challenges effectively and focus on closing deals.
✨Engage with Questions
Prepare thoughtful questions about the role and the company. Ask about their buyer acquisition strategies or how they measure success in the marketplace. This shows your genuine interest and helps you assess if it's the right fit for you.
