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- Tasks: Drive buyer acquisition and activation across France and the Benelux region.
- Company: Wikifarmer, a global platform empowering farmers through education and market access.
- Benefits: Competitive salary, uncapped commission, private medical insurance, and unlimited learning access.
- Why this job: Join a fast-growing team and make a real impact in the agricultural marketplace.
- Qualifications: 2+ years in B2B sales, strong digital sales cycle experience, and CRM knowledge.
- Other info: Diverse and inclusive workplace with excellent career advancement opportunities.
The predicted salary is between 28800 - 48000 £ per year.
Created by Petros and Ilias in 2017, Wikifarmer is a global platform with the mission of empowering farmers by educating them and giving them access to the open market to sell their products at fair prices. As Wikifarmer scales its marketplace, we’re seeking a Marketplace Account Executive to drive buyer acquisition and activation across France and the Benelux region.
You will be responsible for converting B2B buyers, from food manufacturers and distributors to retailers and hospitality groups, helping them discover quality agricultural products and reliable suppliers through our platform. You’ll own the buyer sales cycle: from responding to inbound inquiries and qualifying leads, to running demos, onboarding new buyers, and facilitating their first transactions. Working closely with our Supply and Category Managers, you’ll match buyer needs with supplier offerings to close deals. This is a hands-on, high-volume sales role in a fast-growing marketplace where you’ll execute proven processes while contributing to their improvement.
What you’ll be doing:
- Convert inbound demand into active buyers on the platform
- Respond quickly to buyer inquiries across email, phone, chat, and the platform
- Qualify leads through structured discovery (needs, volumes, timelines, budgets, decision-makers)
- Run tailored live demos for different buyer profiles (processors, distributors, retailers, hospitality groups)
- Guide buyers through onboarding: registration, first RFQ, platform navigation, and supplier selection
- Support buyers through their first transaction to ensure a smooth and successful experience
- Engage warm and semi-warm leads (website visitors, content downloaders, high-intent accounts)
- Execute targeted outbound outreach via cold calls, LinkedIn, and email sequences
- Book discovery meetings with buyers in priority categories and geographies
- Build and nurture a pipeline of qualified buyer accounts aligned with marketplace priorities
Deal Facilitation & Closing:
- Collaborate closely with Supply Managers to match buyer demand with qualified suppliers
- Present supplier options and coordinate introductions when needed
- Support RFQ comparisons, pricing discussions, and supplier selection
- Track deals from RFQ creation through to first order and activation
- Maintain accurate and up-to-date pipeline data in HubSpot CRM
- Track and hit KPIs such as response time, demo-to-activation rate, RFQs generated, and deals closed
- Provide regular pipeline updates and forecasts
- Collect buyer feedback and document learnings, objections, and winning approaches in shared playbooks
This role is for you if you bring:
- Minimum 2+ years of experience in a B2B sales role (Account Executive, SDR, BDR, or similar)
- Experience in complex or operationally heavy sectors such as agrifood, industrials, commodities, logistics, or marketplaces
- Proven experience handling digital sales cycles: inbound leads, qualification calls, online demos, and onboarding
- Track record of meeting or exceeding sales targets in a high-volume, execution-driven environment
- Hands-on outbound prospecting experience (cold calling, email campaigns, LinkedIn outreach), strong qualification skills and confidence running discovery calls and onboarding sessions
- Working knowledge of CRM systems such as HubSpot, Salesforce, or similar, for pipeline management
- A solution-oriented mindset: you handle objections pragmatically and focus on closing outcomes
- A collaborative nature: you work closely with Supply, Category, and internal teams to get deals done
- Data-awareness: you track performance metrics and adjust your approach based on what works
- Availability to travel once every 2/3 months to our office in Seville and/or Athens
- Full professional fluency in English and French; fluency in Dutch is considered a strong advantage
What we’re offering:
- A competitive fixed salary based on experience within the following local market ranges, plus a generous uncapped commission scheme
- Private medical insurance for you and your family
- 24 days annual leave plus public and national holidays
- Unlimited access to Coursera for learning and development
- High ownership and development in a fast-growing team, with room to step up and advance your career
Wikifarmer is dedicated to building a diverse and inclusive workforce. We are actively working to create a workplace where everyone feels they belong and can thrive. We encourage applications from all qualified individuals, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Account Executive - Benelux & France employer: Wikifarmer
Contact Detail:
Wikifarmer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Executive - Benelux & France
✨Tip Number 1
Get to know the company inside out! Research Wikifarmer's mission and values, and think about how your experience aligns with their goals. This will help you stand out during interviews and show that you're genuinely interested.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to referrals, which can be a game-changer in landing that job.
✨Tip Number 3
Practice your pitch! Be ready to talk about your past experiences and how they relate to the role of Marketplace Account Executive. Tailor your stories to highlight your B2B sales skills and your ability to handle complex sales cycles.
✨Tip Number 4
Don’t forget to follow up! After interviews or networking chats, send a quick thank-you note. It shows your enthusiasm and keeps you fresh in their minds. Plus, it’s a great way to reiterate your interest in the position!
We think you need these skills to ace Account Executive - Benelux & France
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Account Executive role. Highlight your relevant experience in B2B sales, especially in sectors like agrifood or marketplaces, to show us you’re the right fit!
Showcase Your Sales Skills: We want to see your sales prowess! Include specific examples of how you've converted leads into buyers and any targets you've smashed. This will help us understand your hands-on approach to sales.
Be Personable and Engaging: When writing your application, let your personality shine through! We value a collaborative nature, so don’t hesitate to express your enthusiasm for working with teams and building relationships with buyers.
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. It’s the quickest way for us to receive your application and start the conversation about your future with us!
How to prepare for a job interview at Wikifarmer
✨Know Your Marketplace
Before the interview, dive deep into Wikifarmer's mission and understand the marketplace dynamics. Familiarise yourself with the agricultural products they offer and the types of buyers you’ll be engaging with. This knowledge will help you demonstrate your enthusiasm and ability to connect with potential clients.
✨Showcase Your Sales Skills
Prepare to discuss your previous B2B sales experiences, especially in complex sectors like agrifood or logistics. Be ready to share specific examples of how you've successfully converted leads, run demos, and facilitated transactions. Highlight your track record of meeting sales targets to show you can thrive in a high-volume environment.
✨Practice Your Demos
Since running tailored live demos is a key part of the role, practice delivering a demo of the platform. Think about how you would present it to different buyer profiles. This will not only boost your confidence but also allow you to showcase your understanding of buyer needs during the interview.
✨Engage with Data
Wikifarmer values data awareness, so be prepared to discuss how you track performance metrics and adjust your strategies accordingly. Bring examples of how you've used CRM systems like HubSpot to manage your pipeline effectively. This will show that you're not just a salesperson, but a strategic thinker who can drive results.
