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- Tasks: Drive buyer acquisition and activation across the Nordics for a global agricultural marketplace.
- Company: Wikifarmer, a mission-driven platform empowering farmers worldwide.
- Benefits: Competitive salary, uncapped commission, private medical insurance, and unlimited learning access.
- Why this job: Join a fast-growing team and make a real impact in the agricultural sector.
- Qualifications: 2+ years in B2B sales, strong communication skills, and experience with CRM systems.
- Other info: Diverse and inclusive workplace with excellent career advancement opportunities.
The predicted salary is between 32000 - 48200 £ per year.
Wikifarmer is a global platform with the mission of empowering farmers by educating them and giving them access to the open market to sell their products at fair prices.
As Wikifarmer scales its marketplace, we’re seeking Marketplace Account Executives to drive buyer acquisition and activation across the Nordics region. You will be responsible for converting B2B buyers, from food manufacturers and distributors to retailers and hospitality groups, helping them discover quality agricultural products and reliable suppliers through our platform.
You will own the buyer sales cycle: from responding to inbound inquiries and qualifying leads, to running demos, onboarding new buyers, and facilitating their first transactions. Working closely with our Supply and Category Managers, you will match buyer needs with supplier offerings to close deals. This is a hands-on, high-volume sales role in a fast-growing marketplace where you will execute proven processes while contributing to their improvement.
What you’ll be doing:
- Buyer Acquisition & Activation: Convert inbound demand into active buyers on the platform; respond quickly to buyer inquiries across email, phone, chat, and the platform; qualify leads through structured discovery; run tailored live demos for different buyer profiles; guide buyers through onboarding; support buyers through their first transaction.
- Outbound Prospecting & Pipeline Growth: Engage warm and semi-warm leads; execute targeted outbound outreach; book discovery meetings with buyers; build and nurture a pipeline of qualified buyer accounts.
- Deal Facilitation & Closing: Collaborate closely with Supply Managers; present supplier options; support RFQ comparisons and pricing discussions; track deals from RFQ creation through to first order and activation.
- Pipeline Management & Performance: Maintain accurate and up-to-date pipeline data in HubSpot CRM; track and hit KPIs; provide regular pipeline updates and forecasts; collect buyer feedback and document learnings.
This role is for you if you bring:
- Minimum 2+ years of experience in a B2B sales role.
- Experience in complex or operationally heavy sectors such as agrifood, industrials, commodities, logistics, or marketplaces.
- Proven experience handling digital sales cycles.
- Track record of meeting or exceeding sales targets.
- Hands-on outbound prospecting experience.
- Working knowledge of CRM systems.
- A solution-oriented mindset.
- A collaborative nature.
- Data-awareness.
- Availability to travel once every 2/3 months.
- Full professional fluency in English and Swedish or any other Nordic language.
What we’re offering:
- A competitive fixed salary based on experience.
- Private medical insurance for you and your family.
- 24 days of annual leave for employees based in the UK or Spain, and 25 days for those based in Sweden.
- Unlimited access to Coursera for learning and development.
- High ownership and development in a fast-growing team.
Wikifarmer is dedicated to building a diverse and inclusive workforce. We encourage applications from all qualified individuals.
Account Executive - Nordics employer: Wikifarmer Marketplace
Contact Detail:
Wikifarmer Marketplace Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Executive - Nordics
✨Tip Number 1
Get to know the company inside out! Research Wikifarmer's mission, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Practice your pitch! You’ll need to run tailored demos and guide buyers through onboarding, so rehearse how you’d present the platform and its benefits. Confidence is key!
✨Tip Number 3
Network like a pro! Use LinkedIn to connect with potential buyers and industry professionals. Engaging with them can lead to warm leads and valuable insights into buyer needs.
✨Tip Number 4
Don’t forget to follow up! After meetings or demos, send a quick message thanking them for their time and reiterating key points. It shows professionalism and keeps you top of mind.
We think you need these skills to ace Account Executive - Nordics
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Account Executive role. Highlight your relevant experience in B2B sales and any specific knowledge of the agrifood sector. We want to see how you can bring value to our team!
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Include metrics or examples of how you've met or exceeded sales targets in previous roles. This helps us understand your impact and potential.
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon. We appreciate a well-structured application that makes it easy for us to see your qualifications at a glance.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Wikifarmer Marketplace
✨Know Your Product Inside Out
Before the interview, make sure you understand Wikifarmer's platform and its mission. Familiarise yourself with the types of agricultural products available and how they benefit buyers. This knowledge will help you demonstrate your enthusiasm and ability to engage potential clients effectively.
✨Prepare for Role-Play Scenarios
Expect to run through some role-play scenarios during the interview, especially around buyer acquisition and onboarding. Practise how you would handle inbound inquiries and conduct demos. This will showcase your sales skills and your ability to think on your feet.
✨Showcase Your Data Awareness
Be ready to discuss how you've used CRM systems like HubSpot or Salesforce in previous roles. Highlight specific metrics you've tracked and how you've adjusted your strategies based on data insights. This will show that you're not just a salesperson but a strategic thinker.
✨Emphasise Collaboration Skills
Wikifarmer values teamwork, so be prepared to talk about how you've worked with other departments in past roles. Share examples of how you've collaborated with supply managers or marketing teams to close deals. This will demonstrate that you can thrive in a collaborative environment.
