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- Tasks: Drive buyer acquisition and activation across France and the Benelux region.
- Company: Wikifarmer, a global platform empowering farmers through education and market access.
- Benefits: Competitive salary, uncapped commission, private medical insurance, and unlimited learning access.
- Why this job: Join a fast-growing team and make a real impact in the agricultural marketplace.
- Qualifications: 2+ years in B2B sales, strong digital sales cycle experience, and CRM knowledge.
- Other info: Diverse and inclusive workplace with excellent career advancement opportunities.
The predicted salary is between 32000 - 48200 £ per year.
Created by Petros and Ilias in 2017, Wikifarmer is a global platform with the mission of empowering farmers by educating them and giving them access to the open market to sell their products at fair prices. As Wikifarmer scales its marketplace, we’re seeking a Marketplace Account Executive to drive buyer acquisition and activation across France and the Benelux region.
You’ll be responsible for converting B2B buyers, from food manufacturers and distributors to retailers and hospitality groups, helping them discover quality agricultural products and reliable suppliers through our platform. You'll own the buyer sales cycle: from responding to inbound inquiries and qualifying leads, to running demos, onboarding new buyers, and facilitating their first transactions. Working closely with our Supply and Category Managers, you’ll match buyer needs with supplier offerings to close deals. This is a hands-on, high-volume sales role in a fast-growing marketplace where you’ll execute proven processes while contributing to their improvement.
What you’ll be doing:
- Buyer Acquisition & Activation
- Convert inbound demand into active buyers on the platform
- Respond quickly to buyer inquiries across email, phone, chat, and the platform
- Qualify leads through structured discovery (needs, volumes, timelines, budgets, decision-makers)
- Run tailored live demos for different buyer profiles (processors, distributors, retailers, hospitality groups)
- Guide buyers through onboarding: registration, first RFQ, platform navigation, and supplier selection
- Support buyers through their first transaction to ensure a smooth and successful experience
- Outbound Prospecting & Pipeline Growth
- Engage warm and semi-warm leads (website visitors, content downloaders, high-intent accounts)
- Execute targeted outbound outreach via cold calls, LinkedIn, and email sequences
- Book discovery meetings with buyers in priority categories and geographies
- Build and nurture a pipeline of qualified buyer accounts aligned with marketplace priorities
- Deal Facilitation & Closing
- Collaborate closely with Supply Managers to match buyer demand with qualified suppliers
- Present supplier options and coordinate introductions when needed
- Support RFQ comparisons, pricing discussions, and supplier selection
- Track deals from RFQ creation through to first order and activation
- Pipeline Management & Performance
- Maintain accurate and up-to-date pipeline data in HubSpot CRM
- Track and hit KPIs such as response time, demo-to-activation rate, RFQs generated, and deals closed
- Provide regular pipeline updates and forecasts
- Collect buyer feedback and document learnings, objections, and winning approaches in shared playbooks
This role is for you if you bring:
- Minimum 2+ years of experience in a B2B sales role (Account Executive, SDR, BDR, or similar)
- Experience in complex or operationally heavy sectors such as agrifood, industrials, commodities, logistics, or marketplaces
- Proven experience handling digital sales cycles: inbound leads, qualification calls, online demos, and onboarding
- Track record of meeting or exceeding sales targets in a high-volume, execution-driven environment
- Hands-on outbound prospecting experience (cold calling, email campaigns, LinkedIn outreach), strong qualification skills and confidence running discovery calls and onboarding sessions
- Working knowledge of CRM systems such as HubSpot, Salesforce, or similar, for pipeline management
- A solution-oriented mindset: you handle objections pragmatically and focus on closing outcomes
- A collaborative nature: you work closely with Supply, Category, and internal teams to get deals done
- Data-awareness: you track performance metrics and adjust your approach based on what works
- Availability to travel once every 2/3 months to our office in Seville and/or Athens
- Full professional fluency in English and French; fluency in Dutch is considered a strong advantage
What we’re offering:
- A competitive fixed salary based on experience within the following local market ranges, plus a generous uncapped commission scheme:
- United Kingdom: £32,000 – £48,200
- Spain: €27,000 – €39,000
Wikifarmer is dedicated to building a diverse and inclusive workforce. We are actively working to create a workplace where everyone feels they belong and can thrive. We encourage applications from all qualified individuals, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Account Executive - Benelux & France employer: Wikifarmer Marketplace
Contact Detail:
Wikifarmer Marketplace Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Executive - Benelux & France
✨Tip Number 1
Get to know the company inside out! Research Wikifarmer's mission and values, and think about how your experience aligns with their goals. This will help you stand out during conversations and show that you're genuinely interested.
✨Tip Number 2
Practice your pitch! You’ll need to be quick on your feet when responding to buyer inquiries. Prepare a few key points about your past successes in B2B sales, especially in complex sectors, so you can share them confidently.
✨Tip Number 3
Leverage your network! Reach out to connections in the agrifood or marketplace sectors. They might have insights or even leads that could help you get your foot in the door at Wikifarmer.
✨Tip Number 4
Don’t forget to follow up! After any interaction, whether it’s a call or a demo, send a quick thank-you note. It shows professionalism and keeps you top of mind for the hiring team.
We think you need these skills to ace Account Executive - Benelux & France
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Account Executive role. Highlight your relevant experience in B2B sales, especially in sectors like agrifood or marketplaces, to show us you’re the perfect fit!
Showcase Your Sales Skills: We want to see your sales prowess! Include specific examples of how you've converted leads, run demos, and closed deals. This will help us understand your hands-on experience and how you can contribute to our team.
Be Personable and Professional: When writing your application, keep it friendly yet professional. We love a good personality, so let your enthusiasm for the role shine through while maintaining a polished tone.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Wikifarmer Marketplace
✨Know Your Market
Before the interview, dive deep into the agrifood sector and understand the specific challenges and opportunities in the Benelux and France regions. Familiarise yourself with current trends, key players, and how Wikifarmer fits into the landscape. This knowledge will help you speak confidently about how you can drive buyer acquisition.
✨Master the Sales Cycle
Brush up on your understanding of the B2B sales cycle, especially in digital environments. Be prepared to discuss your experience with inbound leads, qualification calls, and online demos. Think of specific examples where you've successfully guided buyers through onboarding and facilitated transactions.
✨Showcase Your Collaborative Spirit
Wikifarmer values teamwork, so be ready to share examples of how you've worked closely with other teams, like Supply or Category Managers, to close deals. Highlight your ability to match buyer needs with supplier offerings and how collaboration has led to successful outcomes in your previous roles.
✨Be Data-Driven
Demonstrate your data-awareness by discussing how you've tracked performance metrics in past roles. Talk about how you've adjusted your strategies based on what the data shows, such as response times and conversion rates. This will show that you're not just a salesperson but a strategic thinker who can optimise processes.
