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- Tasks: Drive buyer acquisition and activation for a global agricultural marketplace.
- Company: Wikifarmer, empowering farmers through education and market access.
- Benefits: Competitive salary, uncapped commission, private medical insurance, and unlimited learning access.
- Why this job: Join a fast-growing team and make a real impact in the agrifood sector.
- Qualifications: 2+ years in B2B sales, strong digital sales skills, and CRM experience.
- Other info: Diverse and inclusive workplace with excellent career advancement opportunities.
The predicted salary is between 32000 - 48200 £ per year.
Wikifarmer is a global platform with the mission of empowering farmers by educating them and giving them access to the open market to sell their products at fair prices. As Wikifarmer scales its marketplace, we’re seeking a Marketplace Account Executive to drive buyer acquisition and activation across the Benelux region. You’ll be responsible for converting B2B buyers, from food manufacturers and distributors to retailers and hospitality groups, helping them discover quality agricultural products and reliable suppliers through our platform.
What you'll be doing:
- Buyer Acquisition & Activation
- Convert inbound demand into active buyers on the platform
- Respond quickly to buyer inquiries across email, phone, chat, and the platform
- Qualify leads through structured discovery (needs, volumes, timelines, budgets, decision-makers)
- Run tailored live demos for different buyer profiles (processors, distributors, retailers, hospitality groups)
- Guide buyers through onboarding: registration, first RFQ, platform navigation, and supplier selection
- Support buyers through their first transaction to ensure a smooth and successful experience
- Outbound Prospecting & Pipeline Growth
- Engage warm and semi-warm leads (website visitors, content downloaders, high-intent accounts)
- Execute targeted outbound outreach via cold calls, LinkedIn, and email sequences
- Book discovery meetings with buyers in priority categories and geographies
- Build and nurture a pipeline of qualified buyer accounts aligned with marketplace priorities
- Deal Facilitation & Closing
- Collaborate closely with Supply Managers to match buyer demand with qualified suppliers
- Present supplier options and coordinate introductions when needed
- Support RFQ comparisons, pricing discussions, and supplier selection
- Track deals from RFQ creation through to first order and activation
- Pipeline Management & Performance
- Maintain accurate and up-to-date pipeline data in HubSpot CRM
- Track and hit KPIs such as response time, demo-to-activation rate, RFQs generated, and deals closed
- Provide regular pipeline updates and forecasts
- Collect buyer feedback and document learnings, objections, and winning approaches in shared playbooks
This role is for you if you bring:
- Minimum 2+ years of experience in a B2B sales role (Account Executive, SDR, BDR, or similar)
- Experience in complex or operationally heavy sectors such as agrifood, industrials, commodities, logistics, or marketplaces
- Proven experience handling digital sales cycles: inbound leads, qualification calls, online demos, and onboarding
- Track record of meeting or exceeding sales targets in a high-volume, execution-driven environment
- Hands-on outbound prospecting experience (cold calling, email campaigns, LinkedIn outreach), strong qualification skills and confidence running discovery calls and onboarding sessions
- Working knowledge of CRM systems such as HubSpot, Salesforce, or similar, for pipeline management
- A solution-oriented mindset: you handle objections pragmatically and focus on closing outcomes
- A collaborative nature: you work closely with Supply, Category, and internal teams to get deals done
- Data-awareness: you track performance metrics and adjust your approach based on what works
- Availability to travel once every 2/3 months to our office in Seville and/or Athens
- Full professional fluency in English and French; fluency in Dutch is considered a strong advantage
What we're offering:
- A competitive fixed salary based on experience within the following local market ranges, plus a generous uncapped commission scheme:
- United Kingdom: £32,000 – £48,200
- Spain: €27,000 – €39,000
- Private medical insurance for you and your family
- 24 days annual leave plus public and national holidays
- Unlimited access to Coursera for learning and development
- High ownership and development in a fast-growing team, with room to step up and advance your career
Wikifarmer is dedicated to building a diverse and inclusive workforce. We are actively working to create a workplace where everyone belongs and can thrive. We encourage applications from all qualified individuals, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Account Executive - Benelux employer: Wikifarmer Marketplace
Contact Detail:
Wikifarmer Marketplace Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Executive - Benelux
✨Tip Number 1
Get to know the company inside out! Research Wikifarmer's mission and values, and think about how your experience aligns with their goals. This will help you stand out during interviews and show that you're genuinely interested.
✨Tip Number 2
Practice your pitch! You’ll need to convert leads into buyers, so be ready to explain how you can help them discover quality agricultural products. Role-play with a friend or in front of a mirror to build confidence.
✨Tip Number 3
Network like a pro! Connect with industry professionals on LinkedIn and engage with their content. This could lead to valuable insights and even referrals that might just land you that interview.
✨Tip Number 4
Don’t forget to follow up! After any interaction, whether it’s an interview or a networking event, send a quick thank-you note. It shows your enthusiasm and keeps you top of mind for the hiring team.
We think you need these skills to ace Account Executive - Benelux
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Account Executive role. Highlight your B2B sales experience and any relevant skills that match what we're looking for, like your ability to handle digital sales cycles and your familiarity with CRM systems.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Include specific examples of how you’ve met or exceeded sales targets in previous roles. We love seeing numbers that demonstrate your impact!
Be Personable and Professional: While we want to see your professional side, don’t forget to let your personality shine through. We’re looking for someone who can connect with buyers, so a friendly tone in your application can go a long way.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team at Wikifarmer!
How to prepare for a job interview at Wikifarmer Marketplace
✨Know Your Product Inside Out
Before the interview, make sure you understand Wikifarmer's mission and how their platform works. Familiarise yourself with the types of agricultural products they offer and the needs of potential buyers in the Benelux region. This knowledge will help you demonstrate your enthusiasm and ability to engage effectively with buyers.
✨Prepare for Role-Specific Scenarios
Think about specific examples from your past experience that showcase your skills in B2B sales, particularly in handling digital sales cycles. Be ready to discuss how you've successfully converted leads, conducted demos, and facilitated deals. Tailoring your responses to reflect the responsibilities outlined in the job description will impress the interviewers.
✨Showcase Your Collaborative Spirit
Wikifarmer values teamwork, so be prepared to discuss how you've worked closely with other teams in previous roles. Share examples of how you've collaborated with supply managers or other departments to close deals. Highlighting your ability to work well with others will align with their company culture.
✨Demonstrate Data Awareness
Since tracking performance metrics is crucial for this role, come equipped with examples of how you've used data to inform your sales strategies. Discuss any CRM systems you've used, like HubSpot or Salesforce, and how you've leveraged them to manage your pipeline effectively. This will show that you're not just a salesperson but a strategic thinker.
