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For Companies At a Glance
- Tasks: Lead the Development and Marketing teams to achieve strategic goals and fundraising targets.
- Company: Join Wigmore Hall, a prestigious venue known for its commitment to music and community engagement.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and creative input.
- Why this job: Make a real impact in fundraising and marketing while working with passionate individuals in the arts.
- Qualifications: Experience in management, fundraising, and marketing is essential; data-driven mindset preferred.
- Other info: This role offers a chance to innovate and shape audience engagement strategies.
The predicted salary is between 48000 - 84000 £ per year.
Management
- Oversee the day-to-day operations of the Development and Marketing Departments, ensuring delivery of strategic objectives, as defined by the Director.
- Develop and implement integrated multi-year strategies across audience development and fundraising.
- Manage departmental budgets and income targets, ensuring the effective allocation of resources.
- Provide line management of the Development and Marketing Departments.
Fundraising
- Deliver the fundraising strategy led by the Hall’s Director, contributing insight and operational leadership.
- Work to meet or exceed the Hall’s £3.5 million annual revenue fundraising target across major giving, membership, appeals, and trusts and foundations.
- Develop and manage relationships with donors and funders, including overseeing events and strategic engagement plans in conjunction with the Director.
- Provide oversight and direction for fundraising communications and stewardship journeys, ensuring a seamless connection with marketing campaigns.
Marketing
- Oversee all marketing campaigns across digital and print channels, ensuring delivery aligns with the audience strategy defined by the Director.
- Lead data-informed campaign planning.
- Manage marketing partnerships, including advertising bookings and relationships with external stakeholders such as Classic FM.
- Maintain oversight of audience engagement schemes, including the Under 35s programme.
- Ensure marketing activities adhere to data protection regulations and internal policies.
Data and Systems
- Drive audience engagement and fundraising growth through data-informed decision making.
- Use Wigmore Hall's data analytics tools and in-house SQL skills to identify prospective donors and ticket sales opportunities, as well as to inform campaign planning.
- Define, implement and oversee data-driven journey mapping for audiences, donors and members.
- Analyse ticket sales patterns, website traffic, and digital engagement data to identify opportunities for growth and areas for experimentation.
- Experiment with data-driven marketing strategies (A/B testing, predictive modelling, segmentation, churn prediction, etc.), monitoring and reporting upon the efficacy of strategies.
- Work closely with the Technology Department to capitalise on the analytics tools in place at Wigmore Hall, working towards the integration of our datasets, analytics and reporting tools to better support marketing and fundraising efforts.
Head of Development and Marketing employer: WIGMORE HALL
Contact Detail:
WIGMORE HALL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Development and Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in fundraising and marketing, especially in the arts sector. Understanding what strategies have been successful for similar organisations can give you a competitive edge during discussions.
✨Tip Number 2
Network with professionals in the development and marketing fields. Attend industry events or webinars to connect with potential colleagues and learn about their experiences, which can provide valuable insights into the role.
✨Tip Number 3
Showcase your data-driven decision-making skills by preparing examples of how you've used analytics to inform marketing strategies in the past. Being able to discuss specific outcomes will demonstrate your capability to drive audience engagement.
✨Tip Number 4
Research Wigmore Hall's current marketing campaigns and fundraising efforts. Being knowledgeable about their recent initiatives will allow you to speak confidently about how you can contribute to their goals during the interview process.
We think you need these skills to ace Head of Development and Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in development and marketing. Focus on your leadership roles, budget management, and any successful fundraising campaigns you've led.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the arts and how your skills align with the strategic objectives of the organisation. Mention specific examples of how you've met or exceeded fundraising targets in the past.
Showcase Data Skills: Since the role involves data-informed decision making, emphasise your experience with data analytics tools and any relevant SQL skills. Provide examples of how you've used data to drive marketing strategies or fundraising growth.
Highlight Relationship Management: Discuss your experience in managing relationships with donors and stakeholders. Include examples of successful engagement plans or events you've overseen that contributed to fundraising efforts.
How to prepare for a job interview at WIGMORE HALL
✨Understand the Strategic Objectives
Familiarise yourself with the strategic objectives set by the Director. Be prepared to discuss how your experience aligns with these goals and how you can contribute to achieving them.
✨Showcase Fundraising Experience
Highlight your previous successes in fundraising, especially in meeting revenue targets. Be ready to share specific examples of how you've developed relationships with donors and managed fundraising campaigns.
✨Demonstrate Marketing Acumen
Prepare to discuss your experience with integrated marketing strategies across various channels. Bring examples of successful campaigns you've led and how you used data to inform your decisions.
✨Emphasise Data-Driven Decision Making
Since the role involves a strong focus on data analytics, be ready to talk about your experience with data-informed decision making. Discuss any tools or methodologies you've used to analyse audience engagement and fundraising growth.
