At a Glance
- Tasks: Support marketing campaigns and manage digital channels for WightFibre.
- Company: Join WightFibre, a growing business delivering ultrafast broadband on the Isle of Wight.
- Benefits: Fully funded degree apprenticeship, hands-on experience, and real career development opportunities.
- Other info: Enjoy a supportive learning environment with mentoring and coaching.
- Why this job: Make a visible impact in a dynamic marketing role while learning and growing your skills.
- Qualifications: Interest in marketing and strong communication skills; no prior experience required.
The predicted salary is between 18000 - 25000 £ per year.
Department: Marketing
Reports to: Marketing Director
Location: Isle of Wight (hybrid / office-based, with remote learning as part of the apprenticeship)
Contract: Permanent / Apprenticeship (Digital Marketing (Degree Apprenticeship) BA (Hons) – 42 months)
About WightFibre: WightFibre is delivering ultrafast, full-fibre broadband across the Isle of Wight, connecting homes, businesses and communities with world-class digital infrastructure. As a growing, Island-focused business, we’re committed to investing in people, skills and future talent — creating meaningful career pathways and supporting professional development.
Role Purpose: The Digital Marketing Executive will support the planning, delivery and evaluation of WightFibre’s marketing activity across digital and offline channels. Working closely with the Marketing Director and wider business stakeholders, this role plays a key part in delivering campaigns that build brand awareness, drive customer engagement and support business growth. This role is supported by a Digital Marketing (Degree Apprenticeship) BA (Hons), providing structured training alongside hands‑on experience.
Key Responsibilities
- Marketing Campaigns & Delivery: Support the planning and delivery of integrated marketing campaigns aligned to business objectives; Assist with campaign briefs, schedules, budgets and post‑campaign evaluation; Coordinate multiple marketing activities to agreed deadlines.
- Digital & Content Marketing: Help manage and update WightFibre’s digital channels, including website, social media and email; Support the creation of engaging content (copy, graphics, video briefs) aligned to brand guidelines; Assist with SEO activities and basic performance analysis (web analytics, campaign metrics).
- Stakeholder & Supplier Management: Work collaboratively with internal teams (Sales, Customer Service, Operations) to support marketing initiatives; Liaise with external agencies and suppliers where required (design, print, digital, PR).
- Brand & Communications: Ensure all marketing materials are on‑brand, accurate and consistent; Support employer branding, community initiatives, awards and PR activity; Assist with events, sponsorships and local community campaigns.
- Reporting & Analysis: Monitor and report on campaign performance using appropriate tools and data sources; Help evaluate marketing activity to inform future improvements and insights.
- Apprenticeship & Learning: Actively participate in the Digital Marketing (Degree Apprenticeship) BA (Hons) apprenticeship programme; Complete all required training modules, assignments and End Point Assessment; Apply learning directly to the workplace to deliver real business impact.
Skills & Behaviours
- Essential: Genuine interest in marketing, communications and digital media; Strong written and verbal communication skills; Organised, proactive and able to manage multiple tasks; Good attention to detail and a creative mindset; Ability to work collaboratively with different teams.
- Desirable: Some experience or knowledge of marketing, social media or content creation; Basic understanding of digital tools (social platforms, analytics); Interest in data, insight and campaign performance.
Entry Requirements (Apprenticeship): Aged 16+ and eligible for apprenticeship funding; GCSEs (or equivalent) in English and Maths preferred; Candidates may be new to marketing or existing employees looking to upskill.
What We Offer: Fully funded Digital Marketing (Degree Apprenticeship) BA (Hons) apprenticeship training; Hands‑on experience within an established in‑house Marketing team; Real career development opportunities within WightFibre; Supportive learning environment with mentoring and coaching; The chance to make a visible impact in a growing Island business.
Equality & Inclusion: WightFibre is committed to equality, diversity and inclusion and welcomes applications from all backgrounds.
Digital Marketing Executive (Degree Apprenticeship) BA (Hons) - WightFibre in Cowes employer: WightFibre
WightFibre is an exceptional employer, dedicated to fostering talent and professional growth within the vibrant community of the Isle of Wight. With a fully funded Digital Marketing (Degree Apprenticeship) BA (Hons) programme, employees benefit from hands-on experience in a supportive environment, alongside opportunities for meaningful career development and the chance to make a tangible impact in a rapidly growing business. Our inclusive work culture prioritises collaboration and innovation, making WightFibre a fantastic place to launch your marketing career.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive (Degree Apprenticeship) BA (Hons) - WightFibre in Cowes
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend local events, and don’t be shy about reaching out to current employees at WightFibre. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! Create a personal project or portfolio that showcases your digital marketing abilities. Whether it’s a blog, social media campaign, or a mock marketing plan, having something tangible to share can really set you apart.
✨Tip Number 3
Prepare for the interview like it’s the big game! Research WightFibre’s recent campaigns and think about how you can contribute. Bring ideas to the table and show them you’re not just a fit for the role, but also passionate about their mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the WightFibre team and ready to dive into the apprenticeship.
We think you need these skills to ace Digital Marketing Executive (Degree Apprenticeship) BA (Hons) - WightFibre in Cowes
Some tips for your application 🫡
Show Your Passion for Marketing:Let us see your genuine interest in marketing and digital media right from the start. Share any relevant experiences or projects that highlight your enthusiasm and creativity in this field.
Tailor Your Application:Make sure to customise your application to fit the Digital Marketing Executive role. Use keywords from the job description and demonstrate how your skills align with what we’re looking for at WightFibre.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate well-structured content that’s easy to read, so avoid fluff and focus on what makes you a great fit for the role.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with WightFibre.
How to prepare for a job interview at WightFibre
✨Know Your Stuff
Before the interview, dive deep into WightFibre's mission and values. Understand their digital marketing strategies and how they engage with the community. This will show your genuine interest and help you connect your skills to their needs.
✨Showcase Your Creativity
Prepare examples of past projects or campaigns you've worked on, especially those involving social media or content creation. Bring along a portfolio if you have one, as it can really highlight your creative mindset and attention to detail.
✨Ask Smart Questions
Think of insightful questions to ask during the interview. Inquire about their current marketing campaigns or how they measure success. This not only shows your enthusiasm but also your understanding of the role and its impact on the business.
✨Be Ready to Collaborate
Since the role involves working with various teams, be prepared to discuss how you’ve successfully collaborated in the past. Share specific examples that demonstrate your ability to work well with others and manage multiple tasks effectively.
