Founder Content Lead & Social Manager

Title: Founder Content Lead & Social Manager
Reports to: CEO / Founder
Location: London studio
Contract: Full-time, permanent

About Wiggy Kit

Wiggy Kit is a women’s ready-to-wear brand founded in 2015 by designer Wiggy Hindmarch.

Built around the idea of a wardrobe that works as hard as the women who wear it, we create versatile, elevated pieces designed to move effortlessly between occasions.

Inspired by Wiggy’s international background and love of travel, the brand is rooted in the belief that women are multifaceted and shouldn’t need multiple wardrobes to express that.

Each collection is designed with feminine, sophisticated functionality at its core—timeless, problem-solving separates that work together seamlessly.

Every piece is created to be worn, re-worn, and styled in multiple ways, with each season building on the last to help customers continuously “Build Your Kit.” The brand has built a devoted global following through its distinctive aesthetic, highly curated product offering and uniquely personal founder‑led voice.

As we enter an exciting period of growth, we are looking for an exceptional Founder Content Lead & Social Manager to become the creative force behind our organic content and social presence.

This is a rare opportunity to work directly alongside the Founder, helping to bring her world, taste, inspiration and lifestyle to life for our audience.

You will become an extension of Wiggy’s voice, taking ownership of how the brand shows up across organic channels and creating content that deepens customer connection, builds brand desirability and supports long‑term growth.

The Role

This is not a traditional social media management role.

At its heart, this is a creative storytelling role.

We are looking for someone who lives and breathes content, understands luxury and lifestyle brands intuitively, and has exceptional taste and creative instincts.

You will work closely with Wiggy, immersing yourself in her aesthetic, values, inspirations and perspective to create content that feels authentic, engaging and unmistakably Wiggy Kit.

From filming and editing founder content, to developing channel strategies, launching new platforms and identifying opportunities to tell richer stories about the brand, you will own and lead our organic content ecosystem.

The successful candidate will combine creativity with commercial awareness, understanding that great content not only builds affinity and engagement, but ultimately strengthens customer loyalty and drives business growth.

Key Responsibilities

• Own the creative development and execution of organic content across all social channels.
• Film, edit and publish high-quality, social-first content.
• Develop creative concepts, recurring content series and storytelling formats that build audience engagement and brand affinity.
• Maintain a strong and consistent visual and editorial identity across channels.
• Stay ahead of cultural trends, platform developments and emerging content formats.
• Bring fresh creative thinking and new ideas to continually evolve the brand’s content output.
• Collaborate closely with the Creative, Product and Marketing teams to maximise content opportunities across the business.
• Founder Partnership & Brand Storytelling
• Become a trusted creative partner to the Founder and an extension of her voice across all organic channels.
• Develop a deep understanding of Wiggy’s taste, lifestyle, perspective, inspirations and creative vision.
• Translate everyday moments, travel, product inspiration, design influences and founder insights into compelling content and storytelling.
• Proactively identify opportunities to tell richer stories about the founder, products and wider brand universe.
• Capture the personality, warmth and authenticity that has made Wiggy Kit so distinctive and beloved by customers.
• Create content that offers customers a genuine window into the world behind the brand.
• Organic Social Leadership
• Own and lead the organic social strategy across Instagram and other existing channels.
• Launch and grow new channels including Tik Tok, Pinterest and Substack.
• Build channel‑specific content plans and audience growth strategies.
• Manage content calendars, publishing schedules and channel operations.
• Ensure all content reflects the quality, aesthetic and positioning of the Wiggy Kit brand.
• Identify opportunities to strengthen engagement, reach and community growth.
• Community & Brand Building
• Help build meaningful relationships with both existing and prospective customers.
• Create content that encourages conversation, engagement and community participation.
• Develop content that strengthens emotional connection to the brand and founder.
• Foster a sense of belonging and loyalty within the Wiggy Kit community.
• Help shape how customers experience and interact with the brand beyond the product itself.
• Support social influencer relationships through direct communication and platforms such as Shop MY.
• Commercial Impact & Performance
• Ensure content supports key business priorities, launches and commercial objectives.
• Use data, insights and performance metrics to refine content strategies and improve effectiveness.
• Understand how content contributes to customer acquisition, retention and brand growth.
• Work closely with commercial teams to align storytelling with business priorities.
• Balance creativity with measurable outcomes, ensuring content delivers both brand and commercial value.

Skills & Experience

• Proven experience creating and leading content for premium, luxury, lifestyle, fashion or consumer brands.
• Outstanding content creation capabilities, including filming, editing and producing social‑first content.
• Strong understanding of storytelling, audience building and founder‑led content.
• Deep knowledge of Instagram, Tik Tok, Pinterest, Substack and emerging social platforms.
• Exceptional creative judgement and visual taste.
• Excellent copywriting and editorial skills.
• Experience developing content strategies and managing content calendars.
• Ability to work directly with founders, senior leaders or public‑facing personalities.
• Strong understanding of content performance and social analytics.
• Experience building a founder‑led brand presence.
• Background in luxury, fashion, interiors, travel or lifestyle sectors.
• Editorial, publishing or newsletter experience.
• Experience scaling organic social channels through periods of rapid growth.
• Exceptional Taste

You have a strong point of view, a highly developed aesthetic sense and an instinctive understanding of what feels culturally relevant, desirable and on‑brand.

Creative Storytelling

You know how to find stories in everyday moments and transform them into engaging content that builds connection and interest.

Founder Empathy

You can immerse yourself in another person’s perspective and communicate authentically in their voice without losing what makes it distinctive.

Creative Initiative

You are constantly spotting ideas, opportunities and content moments before anyone else.

Commercial Awareness

You understand that the strongest content delivers both emotional connection and business impact.

Strategic Thinking

You can see beyond individual posts and build content ecosystems that strengthen brand equity over time.

Personal Qualities

The ideal candidate will be

• Deeply creative and endlessly curious.
• Passionate about brands, culture, design, travel and lifestyle.
• Obsessed with content and social media.
• Naturally proactive and highly self‑motivated.
• Exceptionally organised.
• Comfortable operating in a fast‑moving entrepreneurial environment.
• Collaborative and relationship‑oriented.
• Confident working directly alongside a founder.
• Resourceful, adaptable and solutions‑focused.
• Excited by the opportunity to help shape the future of a growing brand.

Why Join Wiggy Kit?

This is an opportunity to play a defining role in the next chapter of one of a distinctive lifestyle brands.

You will work directly with the Founder, shape the future of the brand’s organic presence and have significant influence over how customers experience Wiggy Kit around the world.

For the right person, this is far more than a social media role. It is an opportunity to become a key creative partner, storyteller and brand builder at a pivotal moment of growth.

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