Group Digital Marketing Manager

We have an exciting opportunity for an enthusiastic, motivated, and creative Group Digital Marketing Manager to lead the digital strategy for the Wicksteed Group of Companies, the UK's leading manufacturers and suppliers of outdoor play and leisure equipment. With a rich heritage dating back to 1918, our group including Wicksteed Leisure, Playtime by Fawns, and Russell Play, is synonymous with quality, innovation, and inspiring play experiences. From design and manufacturing to installation and maintenance, we bring playgrounds and public spaces to life across the UK.

As our Group Digital Marketing Manager, you will play a pivotal role in shaping and delivering impactful digital campaigns that drive engagement, increase brand visibility, and generate leads across our three established brands.

Our Ideal Candidate

• Proven experience in PPC and SEO with a track record of driving significant growth in high-growth consumer brands.
• Strong expertise in A/B testing and conversion optimisation.
• Proficiency in using data analytics tools such as Google Analytics, SEMrush, or similar to track and improve performance.
• Ability to manage large marketing budgets and deliver against KPIs.
• High-energy individual with the ability to work in a fast-paced, results-oriented environment.
• Exceptional leadership and communication skills, with a focus on collaboration and innovation.
• Proven success scaling digital marketing efforts for high-growth consumer brands with measurable results.

Your Main Duties Will Include

• Strategic Leadership: Own and lead the digital marketing strategy, including PPC, SEO, email marketing, and other channels to drive growth and revenue across all companies in the group.
• PPC Campaign Management: Drive the strategy, execution, and continuous optimisation of high-impact PPC campaigns across Google, social media, and other paid platforms to maximise ROI, scale performance, and achieve business growth objectives.
• SEO: Oversee and enhance SEO efforts, ensuring that content, technical elements, and off-site strategies align for optimal search rankings.
• A/B Testing & Conversion Optimisation: Spearhead comprehensive A/B testing initiatives across landing pages, ad creatives, and website experiences to significantly improve conversion rates, enhance user engagement, and drive measurable business outcomes.
• Data-Driven Decisions: Leverage advanced analytics and performance metrics to drive strategic marketing decisions, optimise budget allocation, and continuously improve ROI through actionable insights and data-informed optimisations.
• Cross-Channel Marketing: Develop cohesive, integrated campaigns across digital channels, including paid, owned, and earned media. Understand current social media platforms.
• Team Leadership: Build, mentor, and lead a high-performing digital marketing team, fostering a culture of innovation and excellence.
• Strategic Budgeting: Expertise in identifying optimal allocation of marketing funds, developing financial models and projections, and presenting well-supported recommendations to key stakeholders.
• Any other duties as directed by a manager or director.

What We Offer

• Attractive salary
• Pension scheme
• 25 days holiday along with bank holidays
• Opportunity for hybrid working after training and probationary period is complete
• Early finish on Fridays (4pm)
• Access to offers and services available through HR software and our lead trade body.
• Potential to receive monthly rewards

Please submit a short letter of application along with your CV to Wicksteed. Wicksteed is an equal opportunities employer - applicants will not be excluded on the grounds of sex, gender reassignment, pregnancy, maternity, race, marital status, disability, age, religion, belief, or sexual orientation.