At a Glance
- Tasks: Lead digital trading to boost online sales and enhance customer experience.
- Company: Wickes, a forward-thinking company focused on digital growth.
- Benefits: Competitive bonus, private medical, pension scheme, and wellness support.
- Other info: Inclusive workplace with great career development opportunities.
- Why this job: Join us to shape the future of eCommerce and make a real impact.
- Qualifications: 6+ years in digital trading with strong analytical skills.
The predicted salary is between 50000 - 60000 £ per year.
We're looking for a passionate Digital Trading Manager to grow our online sales across wickes.co.uk, our apps, and in-store digital touchpoints on a fixed term contract basis for 12 months. You’ll be the expert executing our trading plan, delivering top‑notch web merchandising, and turning performance data into real, impactful growth for the categories you look after, with a focus on our Design & Installation (D&I) audience as well as flooring and tiling.
What you’ll be doing:
- Leading the Digital Trading Plan: You'll deliver the trading plan for your categories across the website and digital ecosystem, working closely with our Commercial colleagues on promotions, range reviews, and newness.
- Optimising the Online Experience: You will manage tools and techniques to continuously improve website performance and boost sales. This includes everything from site search and visual merchandising to product bundling, cross‑selling, and social proofing.
- Perfecting the Customer Journey: Regularly walk through customer paths using analytics and insights to pinpoint and fix friction points.
- Building Strong Stakeholder Relationships: Developing an effective partnership with our Buying and Planning teams (Commercial colleagues), sharing performance data and insights to collaboratively develop a digital growth strategy.
- Delivering Actionable Insights: You'll work closely with Commercial teams to understand what truly drives sales. You'll focus on key eCommerce KPIs (Inbound Traffic, Conversion Rate, Path to purchase) to provide clear, impactful reports and recommendations for specific interventions and testing.
- Managing and Developing Talent: You will manage one direct report, actively supporting their growth and ensuring they deliver on their objectives within the team.
What we’re looking for:
To succeed in the role we expect you’ll have around 6+ years Digital Trading Expertise. You’ll bring extensive, hands‑on experience in digital eCommerce and website trading, with a brilliant grasp of product discovery, visual merchandising, and the full range of key eCommerce KPIs (e.g., traffic, conversion, ATV, path to purchase). You’ll also be:
- A natural leader and collaborator
- Data-Driven and Strategic: You have a strategic and analytic mindset, proactively utilising data-driven insights to propose and drive effective actions and interventions.
- Able to evidence good working knowledge of web analytics (Google Analytics / GA4, Contentsquare or equivalent), Google Looker Studio, CMS systems, and specialist platforms for Product Discovery, Social Proofing, and Bundling (e.g., Bloomreach, Taggstar, Increasingly).
- Ideally you’ll have a curiosity and experience using AI tools to enhance productivity - but also as an enabler within the delivery of website performance (AI into action)
- A confident self‑starter, able to work collaboratively, drive your own work with minimal supervision, and thrive in a fast‑paced environment.
What can we offer you:
You’ll be supported with fantastic learning and development and have the opportunity to grow and develop your career with us. We’ll also equip you with a benefits package that includes:
- Competitive bonus
- Private Medical and Life Assurance
- Enhanced contributory pension scheme
- Colleague discount
- Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle-to-work scheme
Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support.
Legal and equality statement: We aim to create an inclusive workplace with colleagues’ wellbeing at the heart of everything we do. We’re a Disability Confident Employer and committed to building a diverse workforce that reflects the communities we serve. We welcome applications from disabled people and are committed to providing an accessible recruitment process and workplace for everyone. If you require any support or reasonable adjustments, please let us know here.
Digital Trading Manager FTC in Watford employer: Wickes
Wickes is an exceptional employer that prioritises employee growth and wellbeing, offering a supportive environment for the Digital Trading Manager role. With a strong focus on learning and development, competitive benefits including private medical insurance and a contributory pension scheme, and a commitment to inclusivity, Wickes fosters a culture where employees can thrive and make a meaningful impact in the digital trading space. Join us in a dynamic setting that values collaboration and innovation, as we work together to enhance our online sales and customer experience.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Trading Manager FTC in Watford
✨Get to Know the E-commerce Scene
Dive into online communities where e-commerce enthusiasts hang out, like e-commerce Facebook groups or Reddit forums. You'll get the scoop on job openings and trends that are crucial for landing temporary roles.
✨Attend E-commerce Events and Job Fairs
Keep an eye out for local e-commerce networking events and job fairs. These are golden opportunities to meet hiring managers in person, and you can really showcase your enthusiasm and skills face-to-face.
✨Leverage Seasonal Opportunities
With temporary roles, there's a lot of seasonal hiring in e-commerce, especially around Black Friday and Christmas. Make sure you're applying during these peak times and check if Wickes is gearing up for the holiday rush.
✨Get Your Hands Dirty on Platforms
Familiarise yourself with popular e-commerce platforms like Shopify or WooCommerce and maybe even create a little project of your own. Showing practical knowledge will impress potential employers like Wickes and demonstrate your commitment to the field.
We think you need these skills to ace Digital Trading Manager FTC in Watford
Some tips for your application 🫡
Show Off Your E-commerce Savvy:For a role in e-commerce like Digital Trading Manager FTC at Wickes, really highlight any experience you have with online retail platforms. Have you worked with Shopify, WooCommerce, or Amazon? Mention these specifics in your CV to show you understand the landscape and the tools of the trade.
Data Skills are a Winner:E-commerce thrives on data. If you've got experience analysing customer behaviour or tracking sales metrics, make sure to weave that into your application. Include any relevant certifications or courses that show your skills in data analysis – this could set you apart!
Catch Their Attention in Your Cover Letter:Since this is a temporary role, your motivation is key. Use your cover letter to convey your enthusiasm for the e-commerce industry and your eagerness to contribute quickly. Let them know how you can hit the ground running – they’ll appreciate your proactiveness!
Keep it Concise and Relevant:Temporary positions often move fast, so keep your CV and cover letter clear and to the point. Focus on the experiences that most directly relate to Digital Trading Manager FTC at Wickes. A tight, well-structured application shows you value their time and makes a good impression right off the bat!
How to prepare for a job interview at Wickes
✨Show Off Your E-Commerce Know-How
Don't just tell them you're familiar with e-commerce; bring concrete examples! Talk about specific platforms like Shopify or WooCommerce that you've used, or any success stories from past projects. They'll love hearing about how you've navigated challenges or optimised sales strategies.
✨Be Ready for Real-Time Problem Solving
Expect questions that put you in the hot seat regarding customer experience scenarios or inventory management. They might ask you how you would handle a sudden stock shortage or a spike in demand. Practice thinking on your feet so you can show off your problem-solving chops!
✨Demonstrate Your Flexibility and Adaptability
Since this is a temporary role, it's all about being quick on the uptake. Highlight experiences where you've had to learn on the job or adapt to new systems quickly. They’ll want to see that you can hit the ground running without needing too much hand-holding.
✨Keep Your Digital Toolkit Sharp
Familiarise yourself with the latest e-commerce tools and trends, like SEO practices for online stores or analytics tools like Google Analytics. If you have experience with A/B testing or managing online promotions, be ready to talk about it. This kind of knowledge will set you apart from other candidates!
