At a Glance
- Tasks: Join our Insight team to analyse customer data and generate impactful reports.
- Company: Wickes is a leading home improvement retailer with a fun, inclusive culture.
- Benefits: Enjoy competitive bonuses, discounts, and a strong wellbeing support system.
- Other info: Flexible working options available, blending remote and office work.
- Why this job: Make a real impact by driving customer insights and enhancing the multichannel experience.
- Qualifications: Degree level education with strong analytical and communication skills required.
The predicted salary is between 28800 - 43200 £ per year.
We’re looking to recruit a recent graduate on a 12 month FTC basis to join our Marketing Analytics team. This is a great opportunity if you’re an enthusiastic, motivated, and driven individual who is keen to kick your career. You’ll support the Marketing teams and the wider business by delivering business critical analysis, allowing the business to practise data led decision making. You’ll achieve this by clear and concise communication of occasionally complex information, suitable for various audiences, to support the Marketing teams in a wide variety of areas. These include customer behaviour, shopping channel insight, loyalty scheme data and a wide variety of other business metrics. This allows the Wickes business to adapt and thrive in the fast-moving world of modern retail, increasing customer loyalty, sales, profit and market share. You’ll be adaptable, have good time management, enjoy problem solving and enjoy working in a hybrid office and home working environment.
What you’ll be doing:
- Driving Customer-Centric Decisions: Utilise customer data to generate comprehensive reports and dashboards, providing actionable insights for the wider business. This includes managing reporting for our TradePro loyalty scheme and supporting the Voice of Customer CSAT programme to ensure decisions are informed by customer perspectives. You will employ appropriate metrics and data visualisations to present information clearly to all stakeholders.
- Delivering Analytical Support and Insight: Provide analytical support for a wide range of business questions and conduct thorough investigations to present clear, evidence-based conclusions. Specifically, you will deliver data-driven insights into customer behaviour and cross‑channel metrics to enhance and optimise the multichannel customer experience.
- Monitoring Market and Competitor Activity: Stay informed about macro economy, retail, and customer trends, including delivering timely reports on macroeconomic indicators like Consumer Confidence, as well as market share. You will also undertake regular competitor visits to understand and report on activity, helping to identify trends, threats, and opportunities.
- Enhancing Analytics Capability: You will refine coding standards, implement advanced techniques to accelerate analytics, and utilise AI to expedite coding and analysis for new projects.
What we’re looking for:
- Education to degree level (numerical preferred), with at least A level Maths.
- Advanced spreadsheet and data handling, with experience in a programming language such as SQL or BigQuery (preferred).
- Strong analytical skills combined with confident communication skills.
- An understanding and interest in the basics of analysis.
- Team supporter.
- Confident presenter.
- Ability to derive and explain logic.
- Ability to work at pace and to be flexible.
- A desire to deliver accurately and on time.
What can we offer you?
- Competitive bonus.
- Life Assurance.
- Colleague discount.
- Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme.
- Our wellbeing strategy includes health and wellbeing benefits and support, including an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support.
We are giving you a career that doesn’t put your life on hold. You can be yourself, do your best work, and make a positive difference every day.
We aim to create an inclusive workplace with colleagues’ wellbeing at the heart of everything we do. We’re a Disability Confident Employer and committed to building a diverse workforce that reflects the communities we serve. We welcome applications from disabled people and are committed to providing an accessible recruitment process and workplace for everyone. If you require any support or reasonable adjustments, please let us know.
Graduate Marketing Insight Analyst in Watford employer: Wickes
Wickes is an excellent employer for those looking to thrive in the Kitchen and Bath Design sector, offering a vibrant work culture that prioritises customer satisfaction and creativity. With competitive salaries, commission structures, and comprehensive training programmes, employees are empowered to grow their skills and advance their careers while enjoying a supportive team environment. Located in a dynamic retail setting, Wickes provides unique opportunities to engage with customers and make a meaningful impact on their home improvement journeys.
StudySmarter Expert Advice🤫
We think this is how you could land Graduate Marketing Insight Analyst in Watford
✨Tip Number 1
Familiarise yourself with the latest trends in marketing analytics and customer insights. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the marketing and analytics field. Attend industry events or join relevant online communities to connect with people who can provide insights about the role and potentially refer you.
✨Tip Number 3
Brush up on your data visualisation skills. Being able to present data clearly and effectively is crucial for this role, so consider using tools like Tableau or Power BI to create sample reports that showcase your abilities.
✨Tip Number 4
Prepare to discuss how you would approach analysing customer behaviour and trends. Think of specific examples or case studies where you successfully derived insights from data, as this will demonstrate your analytical thinking during the interview.
We think you need these skills to ace Graduate Marketing Insight Analyst in Watford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant skills and experiences that align with the responsibilities of a Marketing Insight Analyst. Emphasise your analytical skills, experience with data handling, and any relevant coursework or projects.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for marketing insights and your understanding of customer behaviour. Mention specific examples of how you've used data to drive decisions in past roles or projects.
Highlight Relevant Skills:In your application, clearly outline your numerical and analytical skills, as well as your proficiency with spreadsheets and data visualisation tools. This will demonstrate your capability to fulfil the role's requirements.
Show Enthusiasm for the Company:Research Wickes and express your enthusiasm for their culture and values in your application. Mention how you can contribute to their mission of putting customers at the heart of everything they do.
How to prepare for a job interview at Wickes
✨Know Your Data
As a Marketing Insight Analyst, you'll be working with customer data extensively. Make sure to brush up on your analytical skills and be prepared to discuss how you would use data to generate insights. Familiarise yourself with common metrics and reporting tools that are relevant to the role.
✨Showcase Your Communication Skills
This role requires confident communication, especially when presenting insights to senior management. Practice explaining complex data in simple terms. Be ready to demonstrate how you can convey your findings clearly and effectively to different stakeholders.
✨Understand the Company Culture
Wickes prides itself on a collaborative and inclusive environment. Research their values and think about how your personal values align with theirs. Be prepared to share examples of how you've worked well in teams or contributed to a positive workplace culture.
✨Stay Informed About Industry Trends
The job involves understanding macroeconomic indicators and retail trends. Before your interview, read up on current market conditions and competitor activities. Being able to discuss these topics will show your genuine interest in the role and the industry.
