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For Companies At a Glance
- Tasks: Join our Insight team to analyse customer data and generate impactful reports.
- Company: Wickes is a leading home improvement retailer with a fun, inclusive culture.
- Benefits: Enjoy competitive bonuses, discounts, and a strong wellbeing support system.
- Why this job: Make a real impact by driving customer insights and enhancing the multichannel experience.
- Qualifications: Degree level education with strong analytical and communication skills required.
- Other info: Flexible working options available, blending remote and office work.
The predicted salary is between 28800 - 43200 £ per year.
Overview
We are hiring! We are looking to recruit a Marketing Insight Analyst to join our team here in the Support Centre in Watford. Although this role is not part of a formal graduate scheme, it would be best suited for a recent graduate.
Responsibilities
- Working closely with other members of the Insight team to put the customer at the heart of everything we do
- Utilise our customer data to generate comprehensive reports and actionable insights, helping to drive company- wide understanding of our customers
- Develop and manage reporting for TradePro, our Trade loyalty scheme, supporting this with additional insight and analysis to optimise customer engagement and programme effectiveness
- Support reporting on our Voice of Customer CSAT programme, ensuring business decisions are informed by customer perspectives
- Design and generate regular reports and dashboards that facilitate well-informed decision-making across the organisation
- Employ appropriate metrics and data visualisations presenting information in a clear and accessible manner for all stakeholders
- Provide analytical support for a wide range of business questions and topics
- Conduct thorough investigations and present clear, evidence based conclusions on diverse business topics
- Provide the Marketing teams with data driven insights into customer behaviour and cross channel metrics
- Offer cross channel support to enhance and optimise the multichannel customer experience
- Stay informed about macro economy, retail and customer trends and leverage these insights to drive the business forward. Deliver timely reports on macroeconomic indicators, including Consumer Confidence
- Undertake regular competitor visits to understand and report competitor activity to help identify trends, threats and opportunities
- Present impactful insight to senior management and Executive leadership
- Refine coding standards and implement advanced techniques to accelerate analytics and enhance code clarity and comprehensive across the function
- Utilise AI to expedite coding and analysis, and provide a starting point for new projects
What are we looking for
- Education to degree level with at least A level Maths.
- Numerical degree and spreadsheet or analytical language skills. (Preferred)
- Advanced spreadsheet and data handling.
- Strong analytical skills combined with confident communication skills
- An understanding and interest in the basics of analysis.
- Team Supporter.
- Confident presenter.
- Ability to derive and explain logic.
- Ability to work at pace and to be flexible.
- A desire to deliver accurately and on time.
What can we offer you
You’ll be supported with fantastic learning and development and have the opportunity to grow and develop your career with us.
We’ll also equip you with a benefits package that includes
- Competitive bonus
- Save-as-you-earn scheme
- Contributory pension scheme
- Colleague discount
- Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme
Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an EmployeeAssistance Programme, financial education & loans, and access to parental, menopause and fertility support.
By giving you the support you need to do well at work, and the flexibility to make life work for you. We are giving you a career that doesn’t put your life on hold. Where you can be yourself, do your best work, and make a positive difference every day.
We recognise the value of bringing our teams together to collaborate, support each other and build on our amazing culture. We are also encouraging our teams to work flexibly, with a blend of remote / office working.
About Us
Wickes is a multi-channel retailer operating in the home improvement market. With 50 years in industry, Wickes now generates revenue in excess of £1.6bn across 230 stores delivered by 8,000+ colleagues.
But it is the Wickes culture that we are really proud of. We\\\’re a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be. If that sounds like you, we’ll make you feel right at home.
Please contact us if you require any adjustments within the application process. If you require any reasonable adjustments at the interview stage you will have an opportunity to inform us when we invite you to interview. Please note,this link is only for reasonable adjustments required – general enquiries, or direct CV applications cannot be accepted via this form.
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Graduate Marketing Insight Analyst employer: Wickes
Contact Detail:
Wickes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Graduate Marketing Insight Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in marketing analytics and customer insights. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the marketing and analytics field. Attend industry events or join relevant online communities to connect with people who can provide insights about the role and potentially refer you.
✨Tip Number 3
Brush up on your data visualisation skills. Being able to present data clearly and effectively is crucial for this role, so consider using tools like Tableau or Power BI to create sample reports that showcase your abilities.
✨Tip Number 4
Prepare to discuss how you would approach analysing customer behaviour and trends. Think of specific examples or case studies where you successfully derived insights from data, as this will demonstrate your analytical thinking during the interview.
We think you need these skills to ace Graduate Marketing Insight Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant skills and experiences that align with the responsibilities of a Marketing Insight Analyst. Emphasise your analytical skills, experience with data handling, and any relevant coursework or projects.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing insights and your understanding of customer behaviour. Mention specific examples of how you've used data to drive decisions in past roles or projects.
Highlight Relevant Skills: In your application, clearly outline your numerical and analytical skills, as well as your proficiency with spreadsheets and data visualisation tools. This will demonstrate your capability to fulfil the role's requirements.
Show Enthusiasm for the Company: Research Wickes and express your enthusiasm for their culture and values in your application. Mention how you can contribute to their mission of putting customers at the heart of everything they do.
How to prepare for a job interview at Wickes
✨Know Your Data
As a Marketing Insight Analyst, you'll be working with customer data extensively. Make sure to brush up on your analytical skills and be prepared to discuss how you would use data to generate insights. Familiarise yourself with common metrics and reporting tools that are relevant to the role.
✨Showcase Your Communication Skills
This role requires confident communication, especially when presenting insights to senior management. Practice explaining complex data in simple terms. Be ready to demonstrate how you can convey your findings clearly and effectively to different stakeholders.
✨Understand the Company Culture
Wickes prides itself on a collaborative and inclusive environment. Research their values and think about how your personal values align with theirs. Be prepared to share examples of how you've worked well in teams or contributed to a positive workplace culture.
✨Stay Informed About Industry Trends
The job involves understanding macroeconomic indicators and retail trends. Before your interview, read up on current market conditions and competitor activities. Being able to discuss these topics will show your genuine interest in the role and the industry.
