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- Tasks: Lead digital trading strategies to boost online sales and enhance customer experience.
- Company: Join Wickes, a leading home improvement retailer with a collaborative culture.
- Benefits: Enjoy competitive bonuses, private medical care, and a supportive wellbeing strategy.
- Why this job: Make a real impact on eCommerce growth while developing your career in a dynamic environment.
- Qualifications: 6+ years of digital trading experience and strong analytical skills required.
- Other info: Be part of an inclusive team with excellent learning and development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a passionate Digital Trading Manager to grow our online sales across wickes.co.uk, our apps, and in-store digital touchpoints. You will be the expert executing our trading plan, delivering top-notch web merchandising, and turning performance data into real, impactful growth for the categories you look after, with a focus on our Design & Installation (D&I) audience as well as flooring and tiling.
Responsibilities
- Leading the Digital Trading Plan: Deliver the trading plan for your categories across the website and digital ecosystem, working closely with our Commercial colleagues on promotions, range reviews, and newness.
- Optimising the Online Experience: Manage tools and techniques to continuously improve website performance and boost sales, including site search, visual merchandising, product bundling, cross-selling, and social proofing.
- Perfecting the Customer Journey: Regularly walk through customer paths using analytics and insights to pinpoint and fix friction points.
- Building Strong Stakeholder Relationships: Develop effective partnerships with Buying and Planning teams (Commercial colleagues), sharing performance data and insights to collaboratively develop a digital growth strategy.
- Delivering Actionable Insights: Work with Commercial teams to understand what drives sales. Focus on key eCommerce KPIs (Inbound Traffic, Conversion Rate, Path to purchase) to provide clear, impactful reports and recommendations for specific interventions and testing.
- Managing and Developing Talent: Manage one direct report, actively supporting their growth and ensuring they deliver on objectives within the team.
Qualifications
We are looking for around 6+ years of Digital Trading experience. You will bring extensive hands-on experience in digital eCommerce and website trading, with a strong grasp of product discovery, visual merchandising, and the full range of key eCommerce KPIs (traffic, conversion, ATV, path to purchase). You will also be:
- A natural leader and collaborator
- Data-Driven and Strategic: A strategic and analytical mindset, proactively using data-driven insights to propose and drive effective actions and interventions.
- Proficient in web analytics (Google Analytics/GA4, Contentsquare or equivalent), Google Looker Studio, CMS systems, and specialist platforms for Product Discovery, Social Proofing, and Bundling (e.g., Bloomreach, Taggstar).
- A confident self-starter, able to work collaboratively, drive own work with minimal supervision, and thrive in a fast-paced environment.
Benefits
You will be supported with fantastic learning and development and have the opportunity to grow your career with us. We also have an early careers network to support you if you are in your first few years of your career. We will also equip you with a benefits package that includes:
- Competitive bonus
- Save-as-you-earn scheme
- Private Medical and Life Assurance
- Enhanced contributory pension scheme
- Colleague discount
- Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme
Our wellbeing strategy includes health and wellbeing benefits and support, such as an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support.
About Us
Wickes is a multi-channel retailer in the home improvement market. With 50 years in the industry, Wickes generates revenue in excess of £1.6bn across 230 stores and 8,000+ colleagues. We foster a collaborative, down-to-earth, inclusive environment where people feel part of a winning team.
Please contact us here if you require any adjustments within the application process. If you require reasonable adjustments at the interview stage you will have an opportunity to inform us when we invite you to interview. This form is for reasonable adjustments only; general enquiries or direct CV applications cannot be accepted via this form.
Digital Trading Manager employer: Wickes
Contact Detail:
Wickes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Trading Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in digital trading. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to digital trading. Use data-driven examples from your past experiences to demonstrate your expertise and strategic mindset.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Wickes.
We think you need these skills to ace Digital Trading Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Trading Manager role. Highlight your experience in eCommerce, web merchandising, and any relevant KPIs you've worked with. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital trading and how you can contribute to our team. Be sure to mention specific examples of how you've driven growth in previous roles – we love a good success story!
Showcase Your Data Skills: Since this role is all about data-driven decisions, make sure to highlight your proficiency with tools like Google Analytics and any other platforms you've used. We’re keen to see how you’ve turned insights into actionable strategies in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Wickes
✨Know Your Digital Trading Inside Out
Before the interview, make sure you’re well-versed in digital trading concepts and the specific KPIs mentioned in the job description. Brush up on your knowledge of web analytics tools like Google Analytics and how they can drive sales growth.
✨Showcase Your Data-Driven Mindset
Prepare to discuss how you've used data to inform your decisions in previous roles. Bring examples of how you’ve optimised online experiences or improved conversion rates through actionable insights. This will demonstrate your analytical skills and strategic thinking.
✨Demonstrate Your Collaborative Spirit
Since building strong stakeholder relationships is key, think of examples where you’ve successfully collaborated with teams. Be ready to share how you’ve worked with commercial colleagues to develop trading plans or improve customer journeys.
✨Prepare Questions That Show Your Interest
Have a few thoughtful questions ready that reflect your interest in Wickes and the role. Ask about their current digital strategies or how they measure success in their trading plans. This shows you’re engaged and eager to contribute to their goals.
