At a Glance
- Tasks: Lead digital content strategy and ensure brand consistency across all platforms.
- Company: Join Wickes, a forward-thinking company embracing digital transformation.
- Benefits: Enjoy competitive bonuses, private medical care, and discounts at various retailers.
- Other info: Great learning opportunities and a supportive environment for career growth.
- Why this job: Make an impact in a dynamic team while developing your career in digital content.
- Qualifications: Experience in content optimisation, SEO principles, and strong communication skills required.
The predicted salary is between 40000 - 50000 € per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. Are you looking for your next opportunity within Digital Content? Wickes is a digitally led, service-enabled business currently undergoing extensive digital transformation. We're looking for a skilled and enthusiastic Digital Content and Assets Manager to join our team as maternity cover for 12 months to help support this journey.
You’ll be responsible for developing the strategic content plan to deliver the defined business KPIs. Working with our agency partner and internal stakeholders, you will:
- Concept, create, improve and maintain content
- Be responsible for overseeing all digital content initiatives to ensure brand consistency and a positive customer experience
- Share content across the business to raise brand awareness and drive engagement, whilst monitoring defined metrics to support performance
- Reporting on performance and analytics of content and pages
- Manage content distribution to the wider marketing and digital team
- Performing/overseeing audits on existing digital content to ensure it aligns with brand guidelines for tone of voice and optimisation
- Collaborating with the Digital Design team, CRM team and social team to plan and develop channel-applicable content, style and layout
- Work closely with the CRM team to identify, develop, track and surface ongoing content that can support the broader Mission Motivation Engine (MME) CRM strategy
- Monitoring and researching competitors to identify content gaps
- Ensuring high-quality graphic standards and brand consistency
- Staying up-to-date with emerging trends and technologies
- Working very closely with the SEO agency and team to ensure all content follows SEO best practices
- Ensuring content is compliant with law (e.g. copyright, GDPR and data protection)
- Manage the content budget to ensure a year-round production schedule
- Leading the Digital Content team (2 direct reports)
What are we looking for?
- An experienced Digital Content and Assets Manager with hands‑on experience in content optimisation and brand consistency.
- You will be detail-oriented, a confident communicator and a collaborative team player who is looking to work with a successful team.
- Have experience working closely with an agency partner
- Preferably have experience in line management
- Preferably be proficient in the use of ContentStack CMS
- Be familiar with Google Suite
- Be confident in Google Analytics
- Demonstrate strong stakeholder management
- Have a strong understanding of SEO principles
- Have experience utilising project management tools such as Jira
- Have the ability to perform well in a fast‑paced environment
- Proficiency in budget management
- Knowledge of current content marketing trends
What can we offer you?
- You’ll be supported with fantastic learning and development and have the opportunity to grow and develop your career with us.
- Competitive bonus
- Private Medical and Life Assurance
- Enhanced contributory pension scheme
- Colleague discount
- Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme
Reasonable Adjustments
Please contact us here if you require any adjustments within the application process. If you require any reasonable adjustments at the interview stage you will have an opportunity to inform us when we invite you to interview.
Digital Content and Assets Manager FTC employer: Wickes
Wickes is an excellent employer that champions a digitally led work culture, offering a supportive environment for the Digital Content and Assets Manager role. With a strong focus on employee growth, competitive benefits including private medical insurance and a contributory pension scheme, and a commitment to inclusivity, Wickes provides a unique opportunity for professionals to thrive in a fast-paced, innovative setting while contributing to meaningful digital transformation initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content and Assets Manager FTC
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or even in person. Let them know you're on the lookout for opportunities in digital content. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital content work. This is your chance to shine and demonstrate how you can contribute to Wickes' digital transformation journey.
✨Tip Number 3
Prepare for interviews by researching Wickes and their digital initiatives. Understand their brand voice and think about how you can align your content strategies with their goals. This will show you're genuinely interested and ready to hit the ground running.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining the team and ready to contribute to the exciting projects at Wickes.
We think you need these skills to ace Digital Content and Assets Manager FTC
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital content management. Use keywords from the job description to show us you’re a perfect fit for the role!
Showcase Your Skills:Don’t just list your skills; give us examples of how you've used them in previous roles. Whether it’s content optimisation or stakeholder management, we want to see how you’ve made an impact!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free of jargon. This will help us understand your experience better!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Wickes
✨Know Your Content Inside Out
Before the interview, make sure you’re well-versed in the latest trends in digital content and assets management. Familiarise yourself with Wickes' current digital initiatives and think about how your experience aligns with their goals. This will show that you’re not just interested in the role, but also invested in the company’s journey.
✨Showcase Your Collaborative Spirit
Since the role involves working closely with various teams, be prepared to discuss examples of successful collaborations from your past. Highlight how you’ve worked with agencies or internal stakeholders to create impactful content. This will demonstrate your ability to thrive in a team-oriented environment.
✨Be Data-Driven
Wickes is focused on KPIs and performance metrics, so come ready to talk about how you’ve used analytics to inform your content strategies. Share specific examples of how you’ve monitored and improved content performance in previous roles, and be ready to discuss tools like Google Analytics.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills, especially regarding content optimisation and brand consistency. Think of scenarios where you had to audit existing content or manage a budget effectively. Practising these responses will help you feel more confident during the interview.
