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- Tasks: Lead CRM strategies to enhance customer journeys for kitchens, bathrooms, and renewable energy.
- Company: Award-winning company focused on digital transformation and customer experience.
- Benefits: Flexible hybrid working, competitive bonus, private medical, and career development opportunities.
- Why this job: Join a dynamic team and make a real impact on customer engagement and satisfaction.
- Qualifications: 5+ years in CRM with strong data and communication skills.
- Other info: Supportive environment with a focus on wellbeing and personal growth.
The predicted salary is between 50000 - 60000 £ per year.
Wickes is a digitally led service enabled business undergoing extensive digital and data transformation. We have been recognised with the Digital Excellence Award at the Retail Week Awards 2026. We are looking for a data‑driven, customer‑centric CRM Manager to support the strategy, planning and execution of our design and installation portfolio.
Principal Accountabilities
- Manage the strategy and execution of CRM programmes to support kitchen, bathroom, solar and renewable energy leads and customer journeys, including a clear content roadmap that works alongside the trading plan.
- Develop a robust T&L framework to drive optimal performance of communications programmes across core KPIs and objectives.
- Own campaign and programme evaluation and share learnings across teams.
- Identify ways to optimise processes, including use of AI capability.
- Develop a plan to test new and emerging channels with a relentless curiosity for what makes our customers tick and how/where to best engage them.
- Serve as the subject matter expert for D&I from the CRM team, working collaboratively with the wider CRM team to identify broader programme opportunities.
- Identify and deliver data enrichment opportunities within the CDP to provide more relevant, timely customer communications.
- Use the CDP to create customer segments on a light‑touch ad‑hoc basis.
- Work cross‑functionally with marketing, commercial and customer care teams.
- Collaborate with relevant agency partners (CDP partner, CRM agency, analytics, advertising and content agencies).
- Manage the CRM budget.
- Provide support to a CRM Executive where required.
Skills & Expertise
- Considerable experience (5+ years) developing customer communications and CRM contact strategies that drive positive commercial outcomes.
- Experience with Customer Data Platforms to support CRM communication programmes and strategies (you will not be expected to build these campaigns yourself).
- Strong stakeholder and agency management – liaising with business and external partners to ensure clear understanding of dependencies, deliverables and risks.
- Ability to present and demystify data and technical concepts in a simple and engaging way.
- Strong experience of GDPR and data protection requirements.
- Experience creating customer segments and data planning.
- Familiarity with data visualisation tools such as Data Studio, Looker, Google Analytics.
- Budget management experience.
- Strong Google Sheets/Excel skills.
What can we offer you?
- You’ll be supported with learning and development and have the opportunity to grow and develop your career with us.
- Competitive bonus.
- Flexible, hybrid working policy.
- Save‑as‑you‑earn scheme.
- Private Medical and Life Assurance.
- Enhanced contributory pension scheme.
- Colleague discount.
- Discount platform including savings and cash back at numerous retailers, savings on gym membership and cycle‑to‑work scheme.
Our wellbeing strategy includes health and wellbeing benefits and support, such as an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support. We offer the flexibility to make life work for you and allow you to do your best work. If you meet some, but not all, of the above criteria we’d still love to hear from you. Please contact us if you require any reasonable adjustments within the application process.
CRM Manager in Watford employer: Wickes Building Supplies Ltd
Contact Detail:
Wickes Building Supplies Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in Watford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your CRM successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how your experience aligns with their goals and how you can help them optimise their customer journeys.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates like you!
We think you need these skills to ace CRM Manager in Watford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with customer communications and data platforms, and don’t forget to mention any relevant achievements that align with Wickes' digital transformation goals.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for customer-centric strategies and how your skills can help drive Wickes' CRM initiatives. Keep it engaging and personal – we want to see your personality!
Showcase Your Data Skills: Since this role involves a lot of data-driven decision-making, make sure to highlight your experience with Customer Data Platforms and any tools like Google Analytics or Data Studio. We love seeing how you’ve used data to optimise campaigns in the past!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll get to explore more about what we do at Wickes!
How to prepare for a job interview at Wickes Building Supplies Ltd
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and customer communication. Brush up on your experience with Customer Data Platforms and be ready to discuss how you've used them to drive positive outcomes in previous roles.
✨Showcase Your Data Skills
Prepare to talk about your experience with data visualisation tools like Google Analytics or Data Studio. Be ready to explain how you’ve presented complex data in a simple way that engages stakeholders and drives decisions.
✨Demonstrate Stakeholder Management
Think of examples where you’ve successfully managed relationships with both internal teams and external partners. Highlight your ability to communicate clearly and ensure everyone is aligned on project goals and deliverables.
✨Be Curious About Customer Engagement
Wickes values curiosity, so come prepared with ideas on how to optimise customer journeys and test new channels. Show that you’re not just reactive but proactive in understanding what makes customers tick.