Business Development Manager in Worcester

Business Development Manager in Worcester

Worcester Full-Time No working from home possible
Wickens Engineering Ltd

Location: Worcester with regular nationwide travel

Wickens Engineering is a leading UK manufacturer of heavy-duty storage systems, including pallet racking, cantilever racking and mezzanine floors. Known for our innovative designs, engineering expertise and commitment to quality, we provide bespoke solutions for businesses across warehousing, logistics, manufacturing, construction and industry.

We work with customers across warehousing, logistics, manufacturing, construction and industry, providing high-quality, engineered solutions designed around their individual requirements.

We are growing and looking for an ambitious Business Development Manager to help us develop new markets, win new customers and grow existing relationships.

The Role

As Business Development Manager, you will be responsible for identifying and developing new business opportunities across the UK. You will build relationships with customers, understand their requirements and work with our engineering and production teams to deliver the right solution.

This is a hands-on sales role involving customer visits, networking, presentations, quotations and negotiations, with a strong focus on winning new business and developing long‑term customer relationships.

Experience within racking, storage or mezzanine is desirable, but not essential. We are equally interested in sales professionals with experience in engineering, steel, manufacturing, material processing, warehousing, logistics or other technical B2B environments.

Key Responsibilities

  • Identify and develop new business opportunities across the UK.
  • Build and maintain strong, long‑term customer relationships.
  • Understand customer requirements and identify appropriate solutions.
  • Manage opportunities from initial contact through to order.
  • Prepare and present quotations and proposals.
  • Visit customers and attend meetings, exhibitions and industry events.
  • Develop existing accounts and identify opportunities for additional business.
  • Work closely with engineering, estimating and production teams.
  • Monitor market and competitor activity and identify new opportunities.
  • Achieve agreed sales and margin targets.

Experience & Skills

  • Proven experience in business development or B2B sales, with a track record of winning new business and achieving targets.
  • Experience in a technical or industrial sector is desirable, particularly racking/storage, engineering, steel, manufacturing, material processing, warehousing or logistics.
  • Strong communication, relationship‑building and negotiation skills.
  • Commercially driven, proactive and confident dealing with customers at all levels.
  • Able to understand technical products and communicate their benefits clearly.
  • Willingness to travel nationally.

What We Offer

  • Competitive salary with performance‑related bonus.
  • Company car.
  • Full product and technical training.
  • Professional development and career progression opportunities.
  • The opportunity to work for an established UK manufacturer with ambitious growth plans.
  • A supportive team environment where your contribution will make a real difference.

Ready to Make an Impact?

If you are an experienced B2B salesperson who enjoys finding opportunities, building relationships and winning business, we'd like to hear from you.

Whether your background is in racking and storage or engineering, steel, manufacturing, material processing, warehousing or logistics, if you have the right attitude and commercial drive, we can provide the product knowledge and training you need to succeed.

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Wickens Engineering Ltd

Contact Details:

Wickens Engineering Ltd Recruitment Team