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Marketing Specialist – SaaS B2C, Belfast
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Client:
WHYTEMATTER
Location:
Belfast, United Kingdom
Job Category:
Other
–
EU work permit required:
Yes
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Job Reference:
761b13c3a59c
Job Views:
9
Posted:
01.08.2025
Expiry Date:
15.09.2025
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Job Description:
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Employee Log in Candidate Log in to Connect Homepage whytematter.com Mail Digital Marketing Specialist · Belfast · Hybrid
Marketing Specialist – SaaS B2C
Marketing Specialist
Location: Belfast Hybird
Salary:35-45K
Whytematter Staffing Solutions are delighted to be working with our client in the healthcare technology sector to recruit for a Marketing Specialist. This is an exciting opportunity for a creative, forward-thinking marketing professional to play a key role in communicating the company’s brand, services, and benefits across the healthcare industry.
About the Role:
You will work closely with the Head of Marketing to deliver engaging, data-driven marketing strategies and integrated campaigns aimed at both B2B and B2C audiences. This is an ideal role for someone with a strong commercial mindset, excellent organisational skills, and a passion for delivering impactful marketing outcomes.
Key Responsibilities:
Develop and implement effective marketing campaigns for B2C audiences (Freemium & Subscription Products)
Write compelling blog articles to establish the business as a thought leader within the healthcare sector
Create content for marketing collateral including brochures, emails, and website copy
Collaborate closely with internal teams: Customer & Locum Success, Development, and Sales
Communicate the value of the product and services clearly to target audiences both online and offline
Manage all social media channels (Facebook, Twitter, LinkedIn, Instagram) aligned to brand guidelines and tone of voice
Produce monthly activity reports for presentation at board level
Execute marketing automation strategies under the direction of the Head of Marketing
Support the organisation and delivery of company events, including logistics, promotion, and webinars
Manage CRM systems (Intercom)
Build relationships with industry bodies, partners, agencies, and third parties
Essential Criteria:
A degree in Marketing or 3+ years’ marketing experience within a fast-paced environment
Experience within a commercially focused technology environment
Proven track record of working closely with sales teams
Strong project management and organisational skills
Proficient in analysing data using spreadsheets to identify trends
Understanding of customer segmentation
Experience using CRM or marketing automation platforms (e.g., Intercom, HubSpot, Salesforce, Pardot, SEMrush)
Familiarity with collaboration tools such as Asana or Trello
Excellent knowledge of SEO
Proficient with Google Suite products, including Google Analytics and Google Ads
Desirable Criteria:
Experience with design software (e.g., Canva, Adobe Suite)
Experience creating video content
Background in e-commerce, apps, or healthcare sectors
Department Digital Marketing Specialist
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Contact Detail:
Whytematter Recruiting Team