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For Companies At a Glance
- Tasks: Lead innovative media strategies and optimise performance for impactful campaigns.
- Company: Join a top marketing agency in Northern Ireland, known for its ambition and awards.
- Benefits: Enjoy a collaborative environment with opportunities for professional growth and development.
- Why this job: Be at the forefront of digital strategy, shaping the future of marketing with data-driven insights.
- Qualifications: 7+ years in performance or media strategy, with strong analytical and client-facing skills.
- Other info: Work closely with senior leadership and cross-functional teams to drive commercial success.
The predicted salary is between 43200 - 72000 £ per year.
At Whytematter Staffing Solutions, we’re proud to partner with one of Northern Ireland’s most ambitious and award-winning marketing agencies to find a strategic, commercially driven Digital Performance & Planning Director. This is a key senior hire for the agency — an exciting opportunity for a digital leader who thrives on turning data into direction, insight into impact, and performance into progress. You’ll work across media, strategy, analytics, and innovation, helping shape the agency’s performance-led offering and drive commercial growth for both clients and the agency itself.
The Role:
- You’ll lead cross-functional teams in developing innovative, data-informed media strategies that deliver tangible outcomes.
- From shaping pitch-winning proposals to setting campaign KPIs and building robust attribution models, you’ll be the strategic brain behind high-impact digital and offline campaigns.
Core Responsibilities:
- Lead strategy, planning, and implementation of cross-channel media campaigns aligned to commercial outcomes.
- Define clear KPIs, forecast ROI, and develop attribution and measurement models.
- Make smart media spend decisions and continuously optimise performance.
- Stay ahead of martech innovations, digital compliance, and media trends.
- Design A/B and multivariate testing frameworks and interpret results.
- Present actionable insights to internal teams and client stakeholders.
What You’ll Bring:
- Minimum 7 years’ experience in a senior performance or media strategy role, ideally in an agency.
- Strong understanding of digital and traditional media platforms and how they integrate with analytics and tracking tools.
- Proven expertise in ROI modelling, forecasting, and performance measurement.
- Confidence working directly with clients, senior stakeholders, and cross-functional teams.
- Analytical mindset with the ability to translate data into commercial strategy.
Desirable Skills:
- Experience beyond the NI market and/or Ecommerce familiarity.
- Proficiency with platforms like Kantar, Nielsen, Dynata.
- Working knowledge of A/B testing tools (e.g., Optimizely, VWO, Google Optimize).
Who You’ll Work With:
- Reporting directly to the MD and working closely with the senior agency leadership team.
- Collaboration with Client Services, Media, and Creative departments.
If you’re ready to lead on performance strategy and help define the future of digital planning in a progressive, people-focused agency, we want to hear from you. Apply today via Whytematter Staffing Solutions to find out more about this exciting opportunity.
Digital Performance Director employer: Whytematter
Contact Detail:
Whytematter Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Performance Director
✨Tip Number 1
Network with professionals in the digital marketing and performance space. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the role and the agency.
✨Tip Number 2
Familiarise yourself with the latest trends in digital performance and media strategy. Follow relevant blogs, podcasts, and thought leaders to stay updated on innovations that could impact your approach in the role.
✨Tip Number 3
Prepare to discuss specific case studies or examples from your past experience where you successfully led campaigns or improved performance metrics. This will demonstrate your analytical mindset and ability to translate data into actionable strategies.
✨Tip Number 4
Research Whytematter Staffing Solutions and their clients thoroughly. Understanding their values, recent projects, and market position will help you tailor your discussions and show how you can contribute to their goals.
We think you need these skills to ace Digital Performance Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital performance and media strategy. Focus on quantifiable achievements, such as successful campaigns you've led or ROI improvements you've achieved.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for digital marketing and your understanding of the role. Discuss how your skills align with the responsibilities outlined in the job description, particularly your experience with data-driven strategies.
Showcase Analytical Skills: In your application, emphasise your analytical mindset. Provide examples of how you've used data to inform decisions and drive performance in previous roles, especially in relation to KPIs and ROI modelling.
Highlight Collaboration Experience: Since the role involves working with cross-functional teams, mention any relevant experiences where you've successfully collaborated with different departments or stakeholders to achieve common goals.
How to prepare for a job interview at Whytematter
✨Showcase Your Analytical Skills
As a Digital Performance Director, you'll need to demonstrate your ability to analyse data and translate it into actionable strategies. Prepare examples of how you've used data insights to drive successful campaigns in the past.
✨Understand the Latest Trends
Stay updated on the latest martech innovations and media trends. Be ready to discuss how these trends can impact performance strategies and how you plan to leverage them for the agency's growth.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills. Think about past experiences where you had to make smart media spend decisions or optimise campaign performance under pressure.
✨Demonstrate Leadership and Collaboration
Highlight your experience leading cross-functional teams and working with clients. Share specific examples of how you've successfully collaborated with different departments to achieve common goals.
