At a Glance
- Tasks: Lead and optimise PPC and paid social campaigns for top brands.
- Company: Dynamic agency known for impactful marketing strategies.
- Benefits: Hybrid working, competitive salary, pension scheme, and ongoing training.
- Other info: Collaborative team environment with clear career progression opportunities.
- Why this job: Make a real impact in digital marketing while building strong client relationships.
- Qualifications: 5+ years in digital marketing with PPC expertise and strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
An Exciting Opportunity for a Senior Digital Marketing Professional. Our client is a highly respected and growing agency known for delivering impactful marketing strategies that drive measurable business results. They are seeking an experienced Senior Digital Account Manager to lead and optimise paid media campaigns across PPC and paid social channels.
This is an excellent opportunity for a commercially minded digital marketer who enjoys combining strategic thinking with hands-on campaign management. You'll play a key role in shaping digital strategies, driving performance, building client relationships, and mentoring team members within a collaborative and ambitious environment.
The Opportunity
As Senior Digital Account Manager, you will take ownership of paid media strategy and delivery across a diverse portfolio of clients. You'll be responsible for planning, executing and optimising campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn and other paid media platforms, ensuring activity delivers against clear business objectives.
Working closely with colleagues across strategy, creative, content and client services, you'll help clients maximise their digital investment while contributing to the continued growth and success of the agency.
Key Responsibilities
- Paid Media Strategy & Planning: Develop and implement high-performing paid media strategies aligned to client objectives. Create channel plans, audience targeting strategies, budget allocations and performance frameworks. Identify opportunities to improve campaign effectiveness, efficiency and scalability.
- PPC & Paid Social Management: Lead the day-to-day management and optimisation of PPC and paid social campaigns. Manage activity across Google Ads, Microsoft Ads, Meta, LinkedIn and other relevant platforms. Oversee campaign setup, testing, budget management, tracking and reporting. Use data and platform insights to drive continual performance improvements.
- Performance & Reporting: Take ownership of campaign performance and delivery against agreed KPIs. Analyse data and customer journeys to identify opportunities for optimisation and growth. Deliver clear, actionable recommendations based on performance insights.
- Client Relationship Management: Act as a trusted advisor and senior point of contact for clients. Present campaign performance, strategic recommendations and future opportunities with confidence. Build strong, long-term client relationships through exceptional service and expertise.
- Commercial & Agency Growth: Support client retention and account growth through proactive digital recommendations. Contribute to pitches, proposals and new business opportunities. Assist with forecasting, budgeting and ensuring profitable campaign delivery.
About You
You'll be an experienced digital marketing professional who enjoys both strategy and execution and thrives in a fast-paced agency environment.
Essential Experience:
- Minimum 5 years' experience in digital marketing with significant PPC and paid media expertise.
- Previous experience in a senior, lead or management position.
- Strong hands-on experience across Google Ads, including planning, optimisation and reporting.
- Working knowledge of Microsoft Ads.
- Proven paid social experience, particularly across Meta platforms.
- Experience managing performance against commercial objectives and KPIs.
- Strong analytical and reporting skills.
- Experience using GA4, tracking, attribution and conversion reporting tools.
- Proficiency with platforms such as Looker Studio, SEMrush and native advertising platforms.
- Excellent client-facing communication and presentation skills.
- Ability to manage multiple projects and priorities effectively.
Desirable Experience:
- Offline conversion tracking and CRM-integrated reporting.
- Experience across both B2B and B2C campaigns.
- Google Ads and Meta certifications.
- Agency experience managing multiple client accounts.
- Experience mentoring colleagues and driving best practice.
What's on Offer?
- Hybrid and flexible working options.
- Competitive salary package.
- Company pension scheme.
- Life insurance.
- Ongoing professional development, including dedicated annual training.
- Opportunity to work with a diverse portfolio of exciting brands.
- A collaborative, supportive and ambitious team environment.
- Clear opportunities for career progression and professional growth.
If you're passionate about paid media, enjoy building strong client relationships and want to join a business where your expertise can make a genuine impact, we'd love to hear from you.
Senior Digital Account Manager in Belfast employer: Whytematter
Join an award-winning creative agency in Belfast, where your innovative ideas will shape the future of integrated campaigns across a diverse client portfolio. With a collaborative work culture that values creativity and mentorship, you'll have access to continuous professional development and the opportunity to lead exciting projects while making a real impact. This is more than just a job; it's a chance to grow within a dynamic team that celebrates bold thinking and exceptional design.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Account Manager in Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Whytematter and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Whytematter are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Whytematter on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Whytematter. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Account Manager in Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Whytematter. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Whytematter:Show us that you’ve done your homework! In your application, briefly mention what you admire about Whytematter’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Whytematter
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Whytematter will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Whytematter, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
