Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive brand visibility and build strong relationships in West London's On-Trade market.
- Company: Join Whyte and Mackay, a global leader in whisky with award-winning brands.
- Benefits: Competitive salary, bonus, car allowance, and London weighting.
- Other info: Field-based role with opportunities for growth in a dynamic team.
- Why this job: Be an ambassador for iconic brands and make a real impact in the industry.
- Qualifications: Experience in sales and relationship building, with a passion for premium brands.
The predicted salary is between 29000 - 33000 £ per year.
As Business Development Manager – West London, you will be responsible for developing, managing and growing our On‑Trade presence across a defined territory through strong execution, trusted relationships and impactful brand building.
The role is field‑based, with at least 80% of time spent in trade, managing a call file across Independent Free Trade, Multiple Site Operators and a small number of specialist retail customers. You will be expected to live within commutable distance of your customer base.
The primary brand focus is The Dalmore, supported by Jura and Fettercairn, ensuring our brands are present, visible and activated in the right outlets, for the right consumers and occasions.
A key measure of success in this role is the ability to drive standout The Dalmore visibility, with a strong focus on delivering high‑quality 3‑SKU Dalmore billboards across the territory through energy, persistence and excellent customer partnerships.
Responsibilities:- Driving sustainable distribution growth.
- Creating impactful, premium brand presence in outlet.
- Building strong customer and partner relationships.
- Delivering visible, memorable activations with commercial outcomes.
- Acting as an authentic and knowledgeable ambassador for our brands.
- Manage a defined call file of approximately 150 On‑Trade outlets across West London.
- Plan and execute effective journey plans, typically 4 weeks in advance.
- Use reporting tools and insight to prioritise opportunities, with a clear focus on premium visibility wins.
- Drive distribution of The Dalmore as the priority brand, supported by Jura and Fettercairn.
- Proactively deliver 3‑SKU Dalmore billboard displays across the territory, identifying the right outlets, occasions and partners to maximise impact.
- Act as a brand ambassador through engaging tastings, education and training where appropriate.
- Manage activation activity within agreed budgets, ensuring efficient use of resources and maximum brand impact.
- Support accurate forecasting through disciplined.
Business Development Manager - West London employer: Whyteandmackayltd
Contact Detail:
Whyteandmackayltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager - West London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for the brand! When you get the chance to chat with someone from Whyte and Mackay, make sure to express your enthusiasm for their products. Share your thoughts on The Dalmore or any of their other brands – it’ll show you’re genuinely interested and engaged.
✨Tip Number 3
Prepare for those interviews! Research the company, understand their values, and think about how your experience aligns with their mission. Practice common interview questions and come armed with examples of how you've built strong customer relationships in the past.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you can tailor your application to highlight your skills in driving brand visibility and building partnerships, which are key for this role.
We think you need these skills to ace Business Development Manager - West London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Business Development Manager role. Highlight your experience in sales and brand building, especially in the On-Trade sector. We want to see how your skills align with our mission at Whyte and Mackay!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about whisky and how you can contribute to our team. Be authentic and let your personality come through – we love a good story!
Showcase Your Achievements: When detailing your past roles, focus on your achievements rather than just responsibilities. Use numbers and examples to demonstrate how you've driven growth or built strong relationships. We’re all about results here at StudySmarter!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of success. It’s the easiest way for us to keep track of your application and ensures you don’t miss out on any important updates. Let’s get started on this journey together!
How to prepare for a job interview at Whyteandmackayltd
✨Know Your Brands Inside Out
Before the interview, make sure you research Whyte and Mackay's brands, especially The Dalmore, Jura, and Fettercairn. Understand their unique selling points and recent marketing campaigns. This will help you demonstrate your passion for the products and show that you're ready to be an authentic ambassador.
✨Showcase Your Relationship-Building Skills
As a Business Development Manager, building strong relationships is key. Prepare examples from your past experiences where you've successfully developed partnerships or managed client relationships. Be ready to discuss how you can apply these skills to grow the On-Trade presence in West London.
✨Plan Your Journey
Since the role involves managing a call file across various outlets, think about how you would plan your visits. Bring a sample journey plan to the interview, showing how you would prioritise your time and maximise visibility for The Dalmore. This will highlight your organisational skills and strategic thinking.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific situations, like increasing brand visibility or dealing with a difficult customer. Prepare by thinking through potential scenarios and your approach to solving them. This will showcase your problem-solving abilities and readiness for the challenges of the role.