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- Tasks: Lead global consumer insight studies to shape brand strategy and innovation.
- Company: A leading whisky company based in Glasgow with a strong portfolio.
- Benefits: Competitive salary, extensive leave, and family-friendly policies.
- Why this job: Make a real impact on global whisky strategy through consumer understanding.
- Qualifications: Over 5 years of experience in insights or category, preferably within spirits.
- Other info: Join a dynamic team and contribute to innovative brand strategies.
The predicted salary is between 43200 - 72000 £ per year.
A leading whisky company based in Glasgow is seeking a Consumer Insights Lead to drive consumer understanding within their portfolio. This role is vital for shaping brand strategy and innovation through insights.
The ideal candidate will have over 5 years of experience in insights or category, ideally within spirits, and will lead global insight studies across cultural nuances.
A competitive salary and benefits package are offered, including extensive leave and family-friendly policies.
Senior Consumer Insights Lead – Global Whisky Strategy in Glasgow employer: Whyteandmackayltd
Contact Detail:
Whyteandmackayltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Consumer Insights Lead – Global Whisky Strategy in Glasgow
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend whisky-related events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by diving deep into the company’s brand strategy and recent innovations. Show us you’re not just another candidate; demonstrate your passion for whisky and how your insights can shape their future!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your answers. We want you to feel confident discussing your experience in insights and how it relates to cultural nuances in the spirits industry.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior Consumer Insights Lead – Global Whisky Strategy in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects your experience in insights, especially within the spirits industry. Highlight any relevant projects or studies you've led that showcase your understanding of consumer behaviour.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about whisky and how your insights can shape brand strategy. Be specific about your achievements and how they relate to the role.
Showcase Cultural Understanding: Since this role involves global insight studies, demonstrate your awareness of cultural nuances in your application. Share examples of how you've adapted strategies based on different consumer behaviours.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. This way, we can easily track your application and get back to you quicker!
How to prepare for a job interview at Whyteandmackayltd
✨Know Your Spirits
Make sure you brush up on your knowledge of the whisky industry, especially the cultural nuances that influence consumer behaviour. Familiarise yourself with current trends and how they impact brand strategy. This will show your passion for the role and help you connect with the interviewers.
✨Showcase Your Experience
Prepare to discuss specific examples from your past roles where you've successfully driven consumer insights. Highlight any projects that involved global studies or innovative strategies within the spirits category. This will demonstrate your expertise and how it aligns with their needs.
✨Ask Insightful Questions
Come prepared with thoughtful questions about the company's current challenges and future direction in the whisky market. This not only shows your interest but also your strategic thinking. It’s a great way to engage with the interviewers and leave a lasting impression.
✨Cultural Fit Matters
Research the company culture and values. Be ready to discuss how your personal values align with theirs, especially regarding family-friendly policies and work-life balance. This can set you apart as a candidate who not only fits the role but also the company ethos.
