At a Glance
- Tasks: Coordinate exciting marketing activations and engage with top customers in the drinks industry.
- Company: Join Whyte and Mackay, a leading whisky brand with a vibrant community.
- Benefits: Enjoy a competitive salary, hybrid work, and opportunities for professional growth.
- Other info: Be part of a dynamic team with a focus on innovation and brand storytelling.
- Why this job: Kickstart your marketing career in a creative role that brings brands to life.
- Qualifications: Passion for marketing and strong communication skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
The Channel Marketing Executive is a fantastic early career opportunity to gain experience working within a high performing commercial marketing team across the On Trade, Route to Market (RTM) and Speciality/Luxury retail channels.
The Channel Marketing Executive works closely with the UK Channel Controller in supporting the ideation, implementation and measurement of the marketing activation plans across the brand portfolio in our Northern Hub (85% Scotland 15% North of England). This is an exciting role where you get to work across a diverse range of customers in a creative and engaging way! A great position to learn more about drinks and spirits marketing and how we bring brands to life and grow in market.
Responsibilities
- Coordination and implementation of customer activations in the Northern Hub.
- Working with Channel Controller on regular cross team planning sessions to make sure we bring our brand stories to life in outlet.
- Be the marketing team point of contact for our big national customers including the likes of Greene King, The Scotsman Group and Inverarity Morton.
- Presenting priority customer plans & results at internal company events and meetings.
- Creating & coordinating activation toolkits to bring our campaigns to life.
- Customer Relationship Manager tool and Data Champion.
- Be the Channel Marketing team’s super user on the Sales Teams Customer Relationship Manager system. Curate and create informative reports to aid the tracking of core distribution, visibility and activation plans across our brands with a primary focus on The Dalmore.
- Work closely with Industry Data sources to report on industry sales trends that bring our category storytelling to life.
- Asset creation and event management.
Channel Marketing Executive - On Trade & Specialist Retail - Northern Hub in Glasgow employer: Whyteandmackayltd
Whyte and Mackay is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration within the dynamic field of whisky marketing. Located in the heart of Glasgow, employees benefit from a hybrid working model, allowing for flexibility while being part of a passionate team dedicated to brand excellence. With ample opportunities for professional growth and development, this role is perfect for those looking to make a meaningful impact in a globally recognised company.
StudySmarter Expert Advice🤫
We think this is how you could land Channel Marketing Executive - On Trade & Specialist Retail - Northern Hub in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Familiarise yourself with their brand stories and marketing strategies. This will help you stand out and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the Channel Marketing Executive role. Highlight your skills and experiences that align with the responsibilities mentioned in the job description.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're keen on joining our brilliant community at Whyte and Mackay.
We think you need these skills to ace Channel Marketing Executive - On Trade & Specialist Retail - Northern Hub in Glasgow
Some tips for your application 🫡
Show Your Passion for Marketing:When you're writing your application, let your enthusiasm for marketing shine through! We want to see how excited you are about the role and the whisky industry. Share any relevant experiences or projects that highlight your passion.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for this specific role. Highlight your skills and experiences that align with the responsibilities mentioned in the job description. We love seeing candidates who take the time to connect their background to what we do!
Be Clear and Concise:Keep your application clear and to the point. Use straightforward language and avoid jargon unless it's relevant. We appreciate a well-structured application that makes it easy for us to see why you’d be a great fit for the Channel Marketing Executive position.
Apply Early!:Don’t wait until the last minute to submit your application. We might close the vacancy early if we get a lot of applications, so make sure you apply through our website as soon as you can. We’re excited to hear from you!
How to prepare for a job interview at Whyteandmackayltd
✨Know Your Brands
Before the interview, dive deep into Whyte and Mackay's portfolio. Familiarise yourself with their key brands like The Dalmore and Jura. Being able to discuss these brands and their unique selling points will show your genuine interest and help you stand out.
✨Showcase Your Creativity
As a Channel Marketing Executive, creativity is key! Prepare examples of past marketing campaigns or ideas you've had that could apply to the On Trade and Specialist Retail channels. This will demonstrate your ability to think outside the box and contribute to the team.
✨Understand the Market
Research current trends in the drinks and spirits industry, especially in Scotland and the North of England. Being knowledgeable about market dynamics will allow you to engage in meaningful conversations during the interview and show that you're proactive.
✨Prepare Questions
Interviews are a two-way street! Prepare thoughtful questions about the role, team dynamics, and company culture. This not only shows your enthusiasm but also helps you determine if this is the right fit for you.
