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- Tasks: Support marketing strategies for UK Grocery & Convenience, driving brand growth and activation.
- Company: Join Whyte and Mackay, a leading whisky brand with a global presence.
- Benefits: Enjoy competitive salary, bonus, 35 days leave, and flexible working options.
- Why this job: Be part of a dynamic team shaping the future of iconic whisky brands.
- Qualifications: Entry-level role; marketing experience is a plus but not essential.
- Other info: Great opportunities for learning and career growth in a supportive environment.
The predicted salary is between 28800 - 43200 ÂŁ per year.
Function: Commercial
Location: Head Office, Glasgow with a potential requirement for UK travel up to 10% of the time. Flexibility for a blend of office and home working with a minimum of 2 days in the office.
Contract: Full Time / Permanent - 35 hours per week.
Role Reports to: Senior Category Manager
Who we are: Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand-out.
What the opportunity looks like: This role is to support the UK Grocery & Convenience Category & Channel Marketing team. You will work with this wider team to implement mutual growth strategy across UK Grocery (instore & online) as well as the Convenience channel. You will implement the instore and online retail activation strategy whilst also learning and developing skills to mine data and thus create insight as we strive to make change in UK Grocery driving the category agenda with our customers to thus achieve mutual growth.
This role whilst supporting the Category and Channel Marketing Team will be pivotal in shaping the instore and online activation plan. There will also be focus on bringing NPD from idea to instore / online / convenience launch working with various functions of the W&M business using the skills learned to mine data to help shape category stories across the UK off trade landscape. There will be opportunities to learn and develop from this role. You will also seek to establish external Retailer agency relationships.
Work with the UK team to develop an activation plan across the portfolio of brands distributed to support the delivery of the brand plan and channel activation budget. Be responsible for driving a shared agenda for excellence in execution and measurement across all activities. Learn skills to mine available data sources for useful insights that will shape category stories and drive category and “customer first thinking” across all solutions/presentations. Support on the development of customer presentations, outlining key performance data for our brands and the category, and showcasing our brand and activation plans. Develop & drive key activations as outlined in the brand marketing plans; ensure measurement becomes a mantra across all activations. Ensure all brands have best in class online Visibility across grocery.com.
Skills and experience that will help you be a success: For this role we’re looking for:
- Entry level channel marketing role – previous experience in channel marketing, category or marketing would be advantageous but not essential.
- Experience in a sales environment within Beer, Wine & Spirits (BWS) or FMCG would be beneficial.
- Good computer skills with a strong working knowledge and understanding of Microsoft Office applications including Excel and Powerpoint to an intermediate level.
- Good communication skills & ability to interact well both internally and externally at all levels.
- Good time management & organisational skills.
- Results orientated and highly numerate.
- Professional approach and close attention to detail.
We believe that everyone has the potential for growth in our roles! You may feel you don’t tick every box for this role, but if you believe you have relevant experiences that could help you succeed we’d much rather you apply rather than rule yourself out based on any self-limiting beliefs!
Why join us: We offer a competitive salary, bonus package, life assurance, competitive pension, excellent product allowance, 35 days annual leave, plus enhanced family friendly policies.
Our application process: If you like what you’ve read and want to explore this opportunity further, please apply before the closing date listed at the top of the advert. Our team read each and every application, therefore you’ll hear back from us in due course.
Category & Channel Marketing Executive (UK Grocery & Convenience) in Glasgow employer: Whyteandmackayltd
Contact Detail:
Whyteandmackayltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category & Channel Marketing Executive (UK Grocery & Convenience) in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Whyte and Mackay. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research the company’s brands and recent campaigns. Show us you’re passionate about the whisky world and how you can contribute to our growth strategy.
✨Tip Number 3
Practice makes perfect! Get a friend to do mock interviews with you. Focus on articulating your thoughts clearly and confidently, especially around data insights and marketing strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in joining our brilliant community.
We think you need these skills to ace Category & Channel Marketing Executive (UK Grocery & Convenience) in Glasgow
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to show your passion for marketing and the spirits industry.
Tailor Your Application: Make sure to customise your application to highlight how your skills and experiences align with the role. Mention specific examples that relate to the UK Grocery & Convenience sector to catch our eye!
Showcase Your Skills: Don’t forget to mention your computer skills, especially with Excel and PowerPoint. We love seeing candidates who can demonstrate their ability to analyse data and create engaging presentations.
Apply Early: We might close the vacancy early if we receive a lot of applications, so don’t wait until the last minute! Head over to our website and submit your application as soon as you can to ensure you’re in the running.
How to prepare for a job interview at Whyteandmackayltd
✨Know Your Brands
Before the interview, take some time to research Whyte and Mackay's brands, especially The Dalmore, Fettercairn, Jura, and Tamnavulin. Understanding their unique selling points and recent marketing campaigns will help you demonstrate your enthusiasm and knowledge during the conversation.
✨Showcase Your Data Skills
Since the role involves mining data for insights, be prepared to discuss any relevant experience you have with data analysis. If you’ve used Excel or other tools to derive insights in previous roles or projects, share specific examples that highlight your analytical skills.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges or scenarios. Think about potential strategies for instore and online activations, and be ready to explain your thought process and how you would measure success.
✨Communicate Clearly
Good communication is key in this role. Practice articulating your thoughts clearly and concisely. You might want to prepare a brief presentation on a marketing idea or activation plan to showcase your ability to communicate effectively, just like you would in the role.
