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- Tasks: Drive brand visibility and engagement across our award-winning whisky portfolio.
- Company: Join Whyte and Mackay, a leading whisky brand with a global presence.
- Benefits: Enjoy competitive salary, bonus, 35 days leave, and family-friendly policies.
- Why this job: Be an ambassador for iconic brands and make a real impact in the industry.
- Qualifications: Sales experience is a plus, but passion and communication skills matter most.
- Other info: Great growth potential in a supportive and dynamic team environment.
The predicted salary is between 30000 - 40000 £ per year.
Function: Commercial Sales
Location: On Trade / Home Based - Edinburgh / Livingston
Job Level: 3
Contract: Full Time / Permanent Role
Reports to: National Account Manager
Date vacancy will close: Friday, 27th March 2026. Where we receive high numbers of applications we may close vacancies early. If you think this is the right opportunity for you please don’t delay in applying!
Who we are
Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand-out. Enabled by our brilliant community of 675 colleagues, reaching across 17 countries and counting. We’re led by our values, continuing to grow and invest and looking for great talent to join our brilliant community.
What the opportunity looks like
As BDM you will be responsible for the delivery of Distribution, Visibility, Activation and Amplification (DVAA) across our multi award winning portfolio. The role is focused on managing a call file within the independent free trade. In addition to managing existing accounts to ensure our brands are available in the right outlets to the right consumers and occasions, you will work with outlets to drive digital amplification across multiple social platforms. You will need to engage a range of stakeholders including business owners, operators, managers, and bar tenders as well as our internal stakeholders. The successful candidate will have strong commercial skills, be a great communicator with a natural approach to building relationships and the ability to influence at all levels being an authentic ambassador for Whyte and Mackay. You will be excited by delivering extensive ideas on small budgets and be familiar with social media and its impact on consumer choices.
Manage a call file of chain on trade groups that total c.150 outlets. Journey plan minimum 4 weeks in advance, calling every 4/8/12 weeks. Agree commercially viable trading agreements across all prioritised On-Trade accounts. Creating and developing links with future partners, maintaining current relationships and maximising engagement. Work with accounts to maximise in bar activity amplifying across the account’s social channels. Create a clearly defined plan to deliver KPI’s with SMART objectives.
Skills and experience that will help you be a success
- Entry level sales roles – Previous FMCG sales experience would be advantageous but not essential.
- Full current driving licence.
- Broad On Trade and Drinks Industry knowledge would be beneficial but not essential.
- Proficient in the use of social media.
- Excellent communication along with active listening skills and diligence.
- Natural ability to sell in a consultative manner.
- Good influencing and negotiation skills.
- Robust presentation and sales techniques.
We believe that everyone has the potential for growth in our roles! You may feel you don’t tick every box for this role, but if you believe you have relevant experiences that could help you succeed we’d much rather you apply rather than rule yourself out based on any self-limiting beliefs!
Why join us
We offer a competitive salary, bonus package, life assurance, competitive pension, excellent product allowance, 35 days annual leave, plus enhanced family friendly policies. Our Rewards & Benefits page has further information.
Our application process
If you like what you’ve read and want to explore this opportunity further, please apply before the closing date listed at the top of the advert. Our team read each and every application, therefore you’ll hear back from us in due course. Candidate guidance on the use of AI in the application and screening process can be found on our career site. Should you require any adjustments to our recruitment process to help you be at your best then please contact us at HRTeam@whyteandmackay.com and we’ll do what we can to support.
Business Development Manager employer: Whyteandmackayltd
Contact Detail:
Whyteandmackayltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager
✨Tip Number 1
Get to know the company inside out! Research Whyte and Mackay's brands, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their community.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those interviews! Think about how your skills align with the role of Business Development Manager. Be ready to share examples of how you've successfully built relationships and influenced stakeholders in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our brilliant community at Whyte and Mackay.
We think you need these skills to ace Business Development Manager
Some tips for your application 🫡
Be Yourself: When writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to show your enthusiasm for the role and our brands.
Tailor Your Application: Make sure to customise your application to highlight how your skills and experiences align with the Business Development Manager role. Mention specific examples that demonstrate your commercial skills and relationship-building abilities.
Keep It Clear and Concise: We appreciate a well-structured application. Use clear language and bullet points where necessary to make it easy for us to read. Remember, we’re looking for clarity in your communication!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. Don’t delay – apply today!
How to prepare for a job interview at Whyteandmackayltd
✨Know Your Brands
Before the interview, dive deep into Whyte and Mackay's portfolio. Familiarise yourself with their key brands like The Dalmore and Jura. Being able to discuss these brands and their unique selling points will show your genuine interest and help you connect with the interviewers.
✨Master the DVAA Strategy
Understand the Distribution, Visibility, Activation, and Amplification (DVAA) strategy thoroughly. Prepare examples of how you've successfully implemented similar strategies in past roles or how you would approach it in this position. This will demonstrate your strategic thinking and alignment with the company's goals.
✨Showcase Your Communication Skills
As a Business Development Manager, strong communication is key. Practice articulating your thoughts clearly and confidently. Use role-play scenarios to simulate conversations with stakeholders, showcasing your ability to influence and build relationships effectively.
✨Be Social Media Savvy
Since the role involves driving digital amplification, brush up on your social media knowledge. Be ready to discuss how you can leverage platforms to enhance brand visibility. Share any relevant experiences where you've used social media to engage consumers or drive sales.