At a Glance
- Tasks: Drive brand visibility and build strong relationships in the On-Trade sector.
- Company: Join Whyte and Mackay, a leading whisky brand with a global presence.
- Benefits: Competitive salary, bonus, car allowance, 35 days leave, and great career growth.
- Other info: Dynamic field-based role with opportunities for personal and professional development.
- Why this job: Be an ambassador for premium spirits and make a real impact in the drinks industry.
- Qualifications: Sales experience is a plus, but passion for luxury brands is key.
The predicted salary is between 29000 - 33000 € per year.
Function: Commercial - Sales
Location: Field Based (On Trade) - West London
Contract: Full Time / Permanent - 35 Hours per week
Salary: £29,000 - £33,000 pa + 15% STIP Bonus, Car Allowance £5,400 pa/£450 pcm, £3,000 London weighting (dependant upon location).
Role Reports to: London On Trade Sales Manager
Date vacancy will close: Friday 22nd May 2026
Who we are
Born in Glasgow, made in Scotland and enjoyed around the world, Whyte and Mackay is home to a collection of multi‑award‑winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand‑out. Enabled by our brilliant community of 675 colleagues, reaching across 17 countries and counting. We’re led by our values, continuing to grow and invest and looking for great talent to join our brilliant community.
What the opportunity looks like
As Business Development Manager – West London, you will be responsible for developing, managing and growing our On‑Trade presence across a defined territory through strong execution, trusted relationships and impactful brand building. The role is field‑based, with at least 80% of time spent in trade, managing a call file across Independent Free Trade, Multiple Site Operators and a small number of specialist retail customers. You will be expected to live within commutable distance of your customer base. The primary brand focus is The Dalmore, supported by Jura and Fettercairn, ensuring our brands are present, visible and activated in the right outlets, for the right consumers and occasions. A key measure of success in this role is the ability to drive standout The Dalmore visibility, with a strong focus on delivering high‑quality 3‑SKU Dalmore billboards across the territory through energy, persistence and excellent customer partnerships.
Responsibilities
- Driving sustainable distribution growth.
- Creating impactful, premium brand presence in outlet.
- Building strong customer and partner relationships.
- Delivering visible, memorable activations with commercial outcomes.
- Acting as an authentic and knowledgeable ambassador for our brands.
- Manage a defined call file of approximately 150 On‑Trade outlets across West London.
- Plan and execute effective journey plans, typically 4 weeks in advance.
- Use reporting tools and insight to prioritise opportunities, with a clear focus on premium visibility wins.
- Drive distribution of The Dalmore as the priority brand, supported by Jura and Fettercairn.
- Proactively deliver 3‑SKU Dalmore billboard displays across the territory, identifying the right outlets, occasions and partners to maximise impact.
- Act as a brand ambassador through engaging tastings, education and training where appropriate.
- Manage activation activity within agreed budgets, ensuring efficient use of resources and maximum brand impact.
- Support accurate forecasting through disciplined account planning and execution.
Skills and experience that will help you be a success
- Sales experience within FMCG, hospitality or the drinks industry is advantageous but not essential.
- A strong interest in premium spirits, luxury brands and the On‑Trade environment.
- High personal energy with a strong drive to deliver visible results.
- Confident, engaging and persuasive communicator.
- A consultative, solutions‑led selling approach.
- Tenacious and resilient, with the ability to push for premium space and visibility.
- Comfortable working autonomously in a field‑based role.
- Commercially aware with a desire to learn and improve continuously.
- Confident using social media and understanding its relevance in driving On‑Trade visibility.
We believe that everyone has the potential for growth in our roles! You may feel you don’t tick every box for this role, but if you believe you have relevant experiences that could help you succeed we’d much rather you apply rather than rule yourself out based on any self‑limiting beliefs!
Why join us
We offer a competitive salary, bonus package, car allowance, London weighting, life assurance, competitive pension, excellent product allowance, 35 days annual leave, plus enhanced family friendly policies.
Important: This is not a managerial role, this is a sales role for an individual looking to move or grow their career within the drinks space.
Business Development Manager - West London employer: Whyte & Mackay
Whyte and Mackay is an exceptional employer, offering a vibrant work culture that values growth and collaboration within the dynamic drinks industry. As a Business Development Manager in West London, you will benefit from a competitive salary, generous bonus structure, and extensive annual leave, all while being part of a passionate team dedicated to building iconic whisky brands. With a strong focus on employee development and a supportive environment, this role provides a unique opportunity to thrive in a field-based position that champions creativity and impactful brand presence.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager - West London
✨Tip Number 1
Get to know the company inside out! Research Whyte and Mackay, their brands, and their values. This will help you tailor your conversations and show that you're genuinely interested in being part of their community.
✨Tip Number 2
Network like a pro! Attend industry events or local meet-ups in West London where you can connect with people in the drinks industry. Building relationships can open doors and give you an edge over other candidates.
✨Tip Number 3
Practice your pitch! Be ready to talk about how your skills and experiences align with the role of Business Development Manager. Highlight your sales experience and passion for premium spirits to make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our brilliant community at Whyte and Mackay.
We think you need these skills to ace Business Development Manager - West London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Business Development Manager role. Highlight any sales experience, especially in FMCG or hospitality, and don’t forget to showcase your passion for premium spirits!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re excited about this role and how your background makes you a great fit. Be sure to mention your understanding of brand building and customer relationships.
Showcase Your Energy and Drive:We love candidates who are energetic and driven! In your application, give examples of how you've gone above and beyond in previous roles. This will help us see your tenacity and resilience, which are key for this position.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our brilliant community!
How to prepare for a job interview at Whyte & Mackay
✨Know Your Brands
Before the interview, dive deep into Whyte and Mackay's portfolio, especially The Dalmore, Jura, and Fettercairn. Understand their unique selling points and recent marketing campaigns. This knowledge will help you demonstrate your passion for premium spirits and show that you're ready to be an authentic brand ambassador.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully driven sales or built strong customer relationships. Use the STAR method (Situation, Task, Action, Result) to structure your answers. This will highlight your consultative, solutions-led selling approach and your ability to deliver visible results.
✨Plan Your Journey
Since this role involves managing a call file across West London, come prepared with a rough plan of how you would approach your territory. Discuss potential outlets you’d target and how you’d prioritise opportunities for premium visibility. This shows your strategic thinking and readiness to hit the ground running.
✨Engage with Energy
During the interview, let your high personal energy shine through. Be confident, engaging, and persuasive in your communication. Remember, they’re looking for someone who can connect with customers and partners, so showing your enthusiasm for the role and the brands will make a lasting impression.
