At a Glance
- Tasks: Create and implement global brand initiatives for Jura whisky.
- Company: Join Whyte and Mackay, a leading whisky brand company based in Glasgow.
- Benefits: Enjoy competitive salary, bonus, 35 days leave, and great product allowance.
- Other info: Hybrid work model with opportunities for career growth in a vibrant environment.
- Why this job: Be part of a dynamic team driving innovative brand strategies in the whisky industry.
- Qualifications: Experience in brand marketing and NPD, with strong project management skills.
The predicted salary is between 60000 - 75000 € per year.
About the Company
Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand out. Enabled by our brilliant community of 675 colleagues, reaching across 17 countries and counting.
Opportunity Overview
The Senior Brand Manager (Jura) is responsible for the creation and implementation of global brand initiatives that build physical and mental availability of Jura in key international markets. You will help lead and develop the global brand strategy across the full marketing mix with a particular focus on NPD. You will work collaboratively with key markets, channels & commercial teams and build execution and roll out plans in line with brand guidelines, and to achieve brand & commercial objectives. You will manage an ABM that will support both the SBM and Brand Manager, as well as some Communication responsibility. You will be integral in ensuring we are delivering against our company vision to be a driving force, renowned for building brands that stand out.
Key Responsibilities
- Creation of global initiatives to deliver brand strategy.
- Develop outstanding new products from concept to market launch that will support the brand strategy.
- Identify and develop key brand platforms to build brand awareness.
- Review brand performance and progress against key initiatives and report to key internal stakeholders – QBR, market updates, etc.
- Develop the NPD strategy with the head of brand & brand controller.
- Work with head of brand & brand controller on the new design principles, ensuring clear role or ranges and products with consistency in designs.
- Develop future proof concepts for premium Jura range based on consumer insight, category role/drivers, channel relevance and commercial success criteria.
- Ensure packaging and design development of premium range is in line with Jura brand design guidelines.
- Collaborate with the whisky making team to define new product propositions and with whisky operations team to ensure stock model alignment.
- Global Comms and Campaign development with guidance for market localisation through toolkits.
- Work with Comms Manager & Digital team on identifying the right consumer journey & investment for campaigns & launches.
- Evaluate activity results against brand objectives and recommend stop/start/continue.
Required Skills and Experience
- Brand marketing experience in FMCG/premium brands, with demonstrable brand management experience, including NPD from concept to consumer.
- Previous experience of developing and executing brand positioning.
- Proven track record of leading initiatives across cross-functional project teams, ideally international.
- Experience of managing multiple stakeholders.
- A relevant business or marketing qualification.
- Knowledge of developing brand marketing plans.
- Digitally literate and content savvy.
- Thorough understanding of consumer touch points from shelf to digital media.
Benefits
We offer a competitive salary, bonus package, life assurance, competitive pension, excellent product allowance, 35 days annual leave, plus enhanced family friendly policies.
Senior Brand Manager - Jura in Glasgow employer: Whyte & Mackay
Whyte and Mackay is an exceptional employer, offering a vibrant work culture that celebrates creativity and collaboration in the heart of Glasgow. With a commitment to employee growth, we provide opportunities for professional development and a competitive benefits package, including generous annual leave and a product allowance, making it a rewarding place to build your career in brand management.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - Jura in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Jura or Whyte and Mackay. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research Jura's brand strategy and recent campaigns. Show us you’re passionate about the brand and have ideas to contribute.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family. Get comfortable talking about your experience in brand management and NPD – we want to hear your success stories!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in joining our team at Whyte and Mackay.
We think you need these skills to ace Senior Brand Manager - Jura in Glasgow
Some tips for your application 🫡
Show Your Passion for Whisky:When you're writing your application, let your love for whisky shine through! We want to see how your enthusiasm aligns with our mission at Whyte and Mackay. Share any personal experiences or insights that connect you to the Jura brand.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for the Senior Brand Manager role. Highlight your relevant experience in brand marketing and NPD, and don’t forget to mention any international project work you've done. We love seeing how you can contribute to our global initiatives!
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that showcases your skills without unnecessary fluff!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Whyte and Mackay!
How to prepare for a job interview at Whyte & Mackay
✨Know Your Brand Inside Out
Before the interview, dive deep into Jura's brand history, values, and recent campaigns. Understanding the brand's positioning in the market will help you articulate how your experience aligns with their goals.
✨Showcase Your NPD Experience
Be ready to discuss specific examples of new product development you've led. Highlight your role in taking a product from concept to launch, and how it contributed to brand strategy. This is crucial for a Senior Brand Manager position.
✨Prepare for Stakeholder Management Questions
Expect questions about managing multiple stakeholders. Prepare examples that demonstrate your ability to collaborate across teams and navigate differing priorities, especially in an international context.
✨Demonstrate Digital Savvy
Since the role requires a good understanding of digital marketing, be prepared to discuss how you've used digital channels to enhance brand awareness. Share any successful campaigns you've been part of that leveraged digital touchpoints.
