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- Tasks: Drive brand strategies by understanding consumer insights and integrating global research.
- Company: Leading spirits company based in Glasgow with a focus on innovation.
- Benefits: Competitive salary, bonus package, generous leave, and family-friendly policies.
- Why this job: Make a real impact on premium whisky brands through consumer understanding.
- Qualifications: Over 5 years of experience in insights and multi-market research.
The predicted salary is between 36000 - 60000 £ per year.
A leading spirits company based in Glasgow is looking for a Consumer Insights Lead to drive brand strategies through consumer understanding. This role focuses on integrating global insights to inform marketing and innovation.
The ideal candidate should have over 5 years' experience in insights with a strong background in multi-market research.
The company offers a competitive salary, bonus package, generous leave, and family-friendly policies.
Global Consumer Insights Lead - Premium Whisky in Glasgow employer: Whyte & Mackay
Contact Detail:
Whyte & Mackay Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Consumer Insights Lead - Premium Whisky in Glasgow
✨Tip Number 1
Network like a pro! Reach out to folks in the spirits industry, especially those who work in consumer insights. A friendly chat can open doors and give you insider info on the role.
✨Tip Number 2
Show off your expertise! Prepare a portfolio or case studies that highlight your experience in multi-market research. This will help us see how you can drive brand strategies effectively.
✨Tip Number 3
Practice makes perfect! Get ready for interviews by rehearsing answers to common questions about consumer insights and brand strategy. We want to see your passion and knowledge shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Global Consumer Insights Lead - Premium Whisky in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that align with the Global Consumer Insights Lead role. Highlight your multi-market research experience and any relevant insights work to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about consumer insights and how your background makes you the perfect fit for driving brand strategies in the premium whisky sector.
Showcase Your Achievements: Don’t just list your responsibilities; share your achievements! Quantify your successes in previous roles, especially those related to consumer understanding and brand strategy, to demonstrate your impact.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity in Glasgow!
How to prepare for a job interview at Whyte & Mackay
✨Know Your Spirits
Make sure you brush up on your knowledge of the whisky market, especially premium brands. Understand current trends and consumer preferences in the spirits industry. This will show your passion and expertise during the interview.
✨Showcase Your Research Skills
Prepare to discuss specific examples of multi-market research you've conducted. Be ready to explain how your insights have driven brand strategies in the past. This will demonstrate your ability to integrate global insights effectively.
✨Align with Company Values
Familiarise yourself with the company's mission and values. Think about how your experience aligns with their goals, particularly in terms of consumer understanding and innovation. This connection can set you apart from other candidates.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the company. Inquire about their current challenges in consumer insights or how they envision the future of their brand strategies. This shows your genuine interest and strategic thinking.
