At a Glance
- Tasks: Support marketing strategies for UK Grocery & Convenience, driving brand growth and activation.
- Company: Join Whyte and Mackay, a leading whisky brand with a vibrant community.
- Benefits: Enjoy competitive salary, bonus, 35 days leave, and excellent product allowance.
- Why this job: Be part of a dynamic team shaping the future of iconic whisky brands.
- Qualifications: Entry-level role; marketing experience is a plus but not essential.
- Other info: Flexible working options and opportunities for personal growth await you.
The predicted salary is between 30000 - 42000 ÂŁ per year.
This role is to support the UK Grocery & Convenience Category & Channel Marketing team. You will work with this wider team to implement mutual growth strategy across UK Grocery (instore & online) as well as the Convenience channel. You will implement the instore and online retail activation strategy whilst also learning and developing skills to mine data and thus create insight as we strive to make change in UK Grocery driving the category agenda with our customers to thus achieve mutual growth. This role whilst supporting the Category and Channel Marketing Team will be pivotal in shaping the instore and online activation plan. There will also be focus on bringing NPD from idea to instore / online / convenience launch working with various functions of the W&M business using the skills learned to mine data to help shape category stories across the UK off trade landscape. There will be opportunities to learn and develop from this role. You will also seek to establish external Retailer agency relationships.
Responsibilities
- Work with the UK team to develop an activation plan across the portfolio of brands distributed to support the delivery of the brand plan and channel activation budget.
- Be responsible for driving a shared agenda for excellence in execution and measurement across all activities.
- Learn skills to mine available data sources for useful insights that will shape category stories and drive category and “customer first thinking” across all solutions/presentations.
- Support on the development of customer presentations, outlining key performance data for our brands and the category, and showcasing our brand and activation plans.
- Develop & drive key activations as outlined in the brand marketing plans; ensure measurement becomes a mantra across all activations.
- Ensure all brands have best in class online Visibility across grocery.com.
Qualifications
- Entry level channel marketing role – previous experience in channel marketing, category or marketing would be advantageous but not essential.
- Experience in a sales environment within Beer, Wine & Spirits (BWS) or FMCG would be beneficial.
- Good computer skills with a strong working knowledge and understanding of Microsoft Office applications including Excel and Powerpoint to an intermediate level.
- Good communication skills & ability to interact well both internally and externally at all levels.
- Good time management & organisational skills.
- Results orientated and highly numerate.
- Professional approach and close attention to detail.
We believe that everyone has the potential for growth in our roles! You may feel you don’t tick every box for this role, but if you believe you have relevant experiences that could help you succeed we’d much rather you apply rather than rule yourself out based on any self-limiting beliefs!
Why join us
We offer a competitive salary, bonus package, life assurance, competitive pension, excellent product allowance, 35 days annual leave, plus enhanced family friendly policies. Our Rewards & Benefits page has further information.
Our application process
If you like what you’ve read and want to explore this opportunity further, please apply before the closing date listed at the top of the advert. Our team read each and every application, therefore you’ll hear back from us in due course. Candidate guidance on the use of AI in the application and screening process can be found on our career site. Should you require any adjustments to our recruitment process to help you be at your best then please contact us at HRTeam@whyteandmackay.com and we’ll do what we can to support.
Category & Channel Marketing Executive (UK Grocery & Convenience) in Glasgow employer: Whyte & Mackay
Contact Detail:
Whyte & Mackay Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category & Channel Marketing Executive (UK Grocery & Convenience) in Glasgow
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those connected to UK Grocery & Convenience. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research Whyte and Mackay's brands and their market strategies. Show us you’re passionate about the role and ready to contribute to our growth.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills can help shape the instore and online activation plans. We want to see your enthusiasm and how you can drive results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love hearing from candidates who are genuinely excited about joining our team.
We think you need these skills to ace Category & Channel Marketing Executive (UK Grocery & Convenience) in Glasgow
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to show your passion for marketing and the spirits industry.
Tailor Your Application: Make sure to customise your application to highlight how your skills and experiences align with the role. Mention specific examples that relate to the responsibilities listed in the job description – it’ll make you stand out!
Showcase Your Skills: Don’t forget to mention your computer skills, especially with Microsoft Office. If you’ve got experience with data analysis or presentations, shout about it! We love candidates who can bring insights to the table.
Apply Early: We read every application, so don’t wait until the last minute! Apply through our website as soon as you feel ready. The sooner we see your application, the better your chances of joining our brilliant community!
How to prepare for a job interview at Whyte & Mackay
✨Know Your Brands
Before the interview, take some time to research Whyte and Mackay's brands like The Dalmore and Jura. Understanding their unique selling points and recent marketing campaigns will help you demonstrate your enthusiasm and knowledge during the conversation.
✨Showcase Your Data Skills
Since this role involves mining data for insights, be prepared to discuss any relevant experience you have with data analysis. Bring examples of how you've used data to drive decisions or improve marketing strategies in the past.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges. Think about potential scenarios related to UK Grocery and Convenience channels, and prepare structured responses that highlight your problem-solving skills and creativity.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about the team’s current projects or how they measure success in their marketing activations. This shows your genuine interest in the role and helps you assess if it's the right fit for you.