At a Glance
- Tasks: Drive innovative marketing plans and shopper insights for key retailers and brands.
- Company: Dynamic FMCG company with a focus on growth and collaboration.
- Benefits: Competitive salary, bonus, generous leave, and family-friendly policies.
- Other info: Hybrid work model with opportunities for professional growth.
- Why this job: Make a real impact in retail marketing and enhance shopper experiences.
- Qualifications: Experience in customer marketing or channel activation, ideally in FMCG.
The predicted salary is between 60000 - 75000 £ per year.
The Category & Channel Activation Manager will work closely with the Head of Customer Marketing, the UK & Global brand team and the off trade commercial team to deliver best in class shopper insight and marketing plans across our key retailers & priority brands. This role will ensure there is a continuous improvement approach to the W&M retail shopper marketing plans supporting the delivery of increased distribution, visibility, and activation both in store and online.
Responsibilities
- Deliver Best in Class Category insight to make positive change in accounts that drives mutual growth.
- Work with the Head of Customer Marketing, Brand Team and Commercial Team to develop stand out brand activation for chain retail both in-store and online, supporting a shared agenda for excellence in execution and measurement across all activities.
- Ensure shopper first thinking across all solutions/presentations.
- Create, develop & drive key activations as outlined in the channel marketing plans.
- Identify opportunities within the channel/customer mix that we can own or exploit that enhances our standing with customers and drives future profitable growth.
- Deliver outstanding in outlet communications that positively influences shopper behaviour & product position on shelf.
- Through rigorous measure and evaluation identify best practice in promotional mechanics and activations and ensure W&M is at the cutting edge in terms of new thinking and fresh ideas around mechanics – in store and online.
Qualifications
- Proven experience in a similar Customer Marketing, Category, or Channel Activation role, ideally within FMCG and preferably the drinks category.
- A strong ability to translate data into clear, compelling shopper and category insights that influence customer decisions and drive growth.
- Solid understanding of the off-trade retail landscape, including both grocery multiples and convenience, with the ability to identify what works and turn this into commercially compelling propositions.
- Experience working across e-commerce and digital channels, with confidence to challenge and enhance online execution (including digital shelf and activation insights).
- A track record of delivering impactful, insight-led in-store and online activations that drive visibility, conversion, and brand performance.
- Strong stakeholder management skills, with the ability to influence across commercial, brand, and customer teams to align on shared objectives.
- Excellent communication and presentation skills, with the ability to bring ideas to life in a way that engages and inspires both internal teams and external customers.
- A proactive, growth mindset, always seeking out new opportunities, testing new approaches, and continuously improving execution through measurement and learning.
Benefits
- Competitive salary and bonus package
- Life assurance
- Competitive pension
- Excellent product allowance
- 35 days annual leave
- Enhanced family friendly policies
Category & Channel Activation Manager in Glasgow employer: Whyte & Mackay
As a Category & Channel Activation Manager at our Glasgow Head Office, you will thrive in a dynamic and supportive work culture that prioritises employee growth and innovation. With a competitive salary, generous annual leave, and enhanced family-friendly policies, we empower our team to excel while fostering a collaborative environment that encourages creativity and insight-driven strategies. Join us to make a meaningful impact in the FMCG sector, where your contributions will be valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Category & Channel Activation Manager in Glasgow
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
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We think you need these skills to ace Category & Channel Activation Manager in Glasgow
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Whyte & Mackay from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Whyte & Mackay specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Whyte & Mackay
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Whyte & Mackay, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Whyte & Mackay you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Whyte & Mackay that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Whyte & Mackay, so think on your feet and don't hesitate to showcase your creativity!
