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- Tasks: Lead marketing strategies for top whisky brands in retail and online spaces.
- Company: Join Whyte and Mackay, a renowned whisky brand with a global presence.
- Benefits: Enjoy hybrid working, competitive salary, 35 days leave, and family-friendly policies.
- Why this job: Be part of a dynamic team driving innovative marketing in the exciting spirits industry.
- Qualifications: Experience in marketing or sales within Beer, Wine & Spirits is preferred.
- Other info: Apply by 6th May 2025; early applications may be prioritised.
The predicted salary is between 36000 - 60000 £ per year.
The Category & Channel Activation Manager will collaborate with the Head of Customer Marketing, UK & Global brand team, and the off-trade commercial team to develop and execute shopper insight and marketing plans with key retailers and brands. The role focuses on improving retail shopper marketing strategies to increase distribution, visibility, and activation in store and online.
- Deliver insightful category analysis to foster account growth.
- Develop standout brand activations for retail chains, supporting excellence in execution and measurement.
- Create and drive key activations per channel marketing plans.
- Identify channel/customer opportunities for growth and profitability.
- Coordinate communication with retail teams and stakeholders to align marketing objectives.
- Effectively communicate category stories and insights to stand out from competitors.
Skills and experience that will help you be a success:
- Experience in category, customer, brand marketing, or sales within Beer, Wine & Spirits (BWS).
- Proven track record in shopper marketing activations and recommendations.
- Experience in FMCG, especially in outlet execution, is preferred.
- Ability to analyze data and generate compelling insights.
- Understanding of e-commerce operations and how to optimize brand DVA.
We believe everyone has growth potential! Even if you don’t tick every box, if you believe your relevant experience can help you succeed, we encourage you to apply.
We offer a competitive salary, bonus, life assurance, pension, product allowance, 35 days annual leave, and family-friendly policies.
Interested? Please apply before the closing date. We review each application carefully and will respond in due course.
If you need adjustments during the recruitment process, contact us for support.
Category and Channel Activation Manager (UK Grocery & Convenience) employer: Whyte & Mackay
Contact Detail:
Whyte & Mackay Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category and Channel Activation Manager (UK Grocery & Convenience)
✨Tip Number 1
Familiarise yourself with the latest trends in the UK grocery and convenience sector. Understanding current market dynamics will help you speak confidently about how you can contribute to category and channel activation strategies.
✨Tip Number 2
Network with professionals in the Beer, Wine & Spirits (BWS) industry. Attend relevant events or join online forums to connect with others who can provide insights or even refer you to opportunities within companies like Whyte and Mackay.
✨Tip Number 3
Prepare to discuss specific examples of successful shopper marketing activations you've been involved in. Highlighting your hands-on experience will demonstrate your capability to drive impactful marketing strategies.
✨Tip Number 4
Research Whyte and Mackay’s brand portfolio and recent marketing campaigns. Being knowledgeable about their products and marketing efforts will show your genuine interest in the company and help you stand out during discussions.
We think you need these skills to ace Category and Channel Activation Manager (UK Grocery & Convenience)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in category, customer, and brand marketing, especially within the Beer, Wine & Spirits sector. Use specific examples of past roles that demonstrate your skills in shopper marketing activations.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention your experience with retail shopper marketing strategies and how you can contribute to improving visibility and activation for their brands.
Highlight Analytical Skills: Emphasise your ability to analyse data and generate insights in your application. Provide examples of how you've used data to drive marketing decisions or improve account growth in previous roles.
Show Enthusiasm for the Brand: Express your passion for Whyte and Mackay's brands in your application. Research their products and mention specific campaigns or initiatives that resonate with you, demonstrating your genuine interest in joining their team.
How to prepare for a job interview at Whyte & Mackay
✨Know Your Brands
Familiarise yourself with Whyte and Mackay's portfolio, especially The Dalmore, Fettercairn, Jura, and Tamnavulin. Understanding their unique selling points and market positioning will help you demonstrate your passion for the brand during the interview.
✨Showcase Your Shopper Marketing Experience
Prepare specific examples of your past experiences in shopper marketing activations. Be ready to discuss how you've successfully improved retail strategies and what insights you derived from data analysis to drive growth.
✨Understand E-commerce Trends
Since the role involves optimising brand DVA in e-commerce, brush up on current trends and best practices in online retail. Being able to discuss how you can leverage these trends for Whyte and Mackay will set you apart.
✨Prepare Questions
Have thoughtful questions ready about the company's marketing objectives and how they measure success in category activation. This shows your genuine interest in the role and helps you assess if it's the right fit for you.