Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive brand visibility and engagement across independent outlets in Edinburgh.
- Company: Join Whyte and Mackay, a leading whisky brand with a global presence.
- Benefits: Enjoy competitive salary, bonus, 35 days leave, and great product perks.
- Why this job: Be part of a dynamic team shaping the future of whisky marketing.
- Qualifications: Sales experience is a plus; strong communication and social media skills are essential.
- Other info: Opportunities for growth and a supportive community await you!
The predicted salary is between 30000 - 40000 £ per year.
Function: Commercial Sales
Location: On Trade / Home Based - Edinburgh / Livingston
Contract: Full Time / Permanent
Role Reports to: National Account Manager
Date vacancy will close: Friday, 27th March 2026. Where we receive high numbers of applications we may close vacancies early. If you think this is the right opportunity for you please don’t delay in applying!
Who we are
Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand-out. Enabled by our brilliant community of 675 colleagues, reaching across 17 countries and counting. We’re led by our values, continuing to grow and invest and looking for great talent to join our brilliant community.
What the opportunity looks like
As BDM you will be responsible for the delivery of Distribution, Visibility, Activation and Amplification (DVAA) across our multi award winning portfolio. The role is focused on managing a call file within the independent free trade. In addition to managing existing accounts to ensure our brands are available in the right outlets to the right consumers and occasions, you will work with outlets to drive digital amplification across multiple social platforms. You will need to engage a range of stakeholders including business owners, operators, managers, and bar tenders as well as our internal stakeholders. The successful candidate will have strong commercial skills, be a great communicator with a natural approach to building relationships and the ability to influence at all levels being an authentic ambassador for Whyte and Mackay. You will be excited by delivering extensive ideas on small budgets and be familiar with social media and its impact on consumer choices.
- Manage a call file of chain on trade groups that total c.150 outlets.
- Journey plan minimum 4 weeks in advance, calling every 4/8/12 weeks.
- Agree commercially viable trading agreements across all prioritised On-Trade accounts.
- Creating and developing links with future partners, maintaining current relationships and maximising engagement.
- Work with accounts to maximise in bar activity amplifying across the account’s social channels.
- Create a clearly defined plan to deliver KPI’s with SMART objectives.
Skills and experience that will help you be a success
For this role we’re looking for:
- Entry level sales roles – Previous FMCG sales experience would be advantageous but not essential.
- Full current driving licence.
- Broad On Trade and Drinks Industry knowledge would be beneficial but not essential.
- Proficient in the use of social media.
- Excellent communication along with active listening skills and diligence.
- Natural ability to sell in a consultative manner.
- Good influencing and negotiation skills.
- Robust presentation and sales techniques.
We believe that everyone has the potential for growth in our roles! You may feel you don’t tick every box for this role, but if you believe you have relevant experiences that could help you succeed we’d much rather you apply rather than rule yourself out based on any self-limiting beliefs!
Why join us
We offer a competitive salary, bonus package, life assurance, competitive pension, excellent product allowance, 35 days annual leave, plus enhanced family friendly policies. Our Rewards & Benefits page has further information.
Our application process
If you like what you’ve read and want to explore this opportunity further, please apply before the closing date listed at the top of the advert. Our team read each and every application, therefore you’ll hear back from us in due course. Candidate guidance on the use of AI in the application and screening process can be found on our career site. Should you require any adjustments to our recruitment process to help you be at your best then please contact us at HRTeam@whyteandmackay.com and we’ll do what we can to support.
Business Development Manager - Edinburgh employer: Whyte & Mackay
Contact Detail:
Whyte & Mackay Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager - Edinburgh
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential contacts. You never know who might help you land that BDM role!
✨Tip Number 2
Show off your social media skills! Since the role involves digital amplification, make sure to highlight any experience you have with social platforms. Share your ideas on how you can use these tools to boost brand visibility – it’ll show you’re proactive and in tune with the market.
✨Tip Number 3
Prepare for those interviews! Research Whyte and Mackay’s brands and think about how you can contribute to their mission. Be ready to discuss your approach to building relationships and influencing stakeholders – they want to see your authentic self shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from candidates who are genuinely excited about joining our community. So, what are you waiting for? Go for it!
We think you need these skills to ace Business Development Manager - Edinburgh
Some tips for your application 🫡
Be Yourself: When writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to show your enthusiasm for the role and our brands.
Tailor Your Application: Make sure to customise your application to highlight how your skills and experiences align with the Business Development Manager role. Mention specific examples that demonstrate your commercial skills and relationship-building abilities.
Keep It Clear and Concise: We appreciate a well-structured application. Use clear language and bullet points where necessary to make it easy for us to read. Remember, we’re looking for clarity in your communication!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it helps us keep track of all applicants efficiently.
How to prepare for a job interview at Whyte & Mackay
✨Know Your Brands
Before the interview, dive deep into Whyte and Mackay's portfolio. Familiarise yourself with their key brands like The Dalmore and Jura. Being able to discuss these brands confidently will show your genuine interest and help you connect with the interviewers.
✨Showcase Your Communication Skills
As a Business Development Manager, strong communication is key. Prepare examples of how you've successfully built relationships in previous roles. Think about times when you influenced stakeholders or negotiated deals, and be ready to share those stories.
✨Be Social Media Savvy
Since the role involves driving digital amplification, brush up on your social media knowledge. Be prepared to discuss how you’ve used social platforms to engage consumers or promote products. This will demonstrate your understanding of modern marketing strategies.
✨Plan Your Journey
The job requires managing a call file and planning visits in advance. Show that you can think strategically by outlining how you would approach your first few weeks in the role. Discuss how you would create a journey plan and set SMART objectives to meet KPIs.