At a Glance
- Tasks: Create engaging content through storytelling, photography, and video for a leading bike brand.
- Company: Whyte Bikes, a pioneering UK off-road biking brand since 1999.
- Benefits: Competitive salary, flexible working, and the chance to work with passionate colleagues.
- Other info: Join a creative team that values innovation and offers trails right on your doorstep.
- Why this job: Make impactful content about something you love while shaping the brand's story.
- Qualifications: Proven portfolio in video content creation and strong understanding of social media platforms.
The predicted salary is between 30000 - 40000 £ per year.
If you’ve got a knack for storytelling, and the skills to deliver through copywriting, photography, and video then we’d love to hear from you.
About Us. Whyte has been designing bikes in the UK since 1999. Headquartered in Hastings with a Design Centre in Cheltenham, we’re a unique off-road biking brand with the agility to bring the latest tech to market and a reputation for staying ahead of the industry.
About the role. We're looking for a Content Manager who can tell our story with the same care and conviction we put into our bikes. We’re looking for someone who knows what great content looks like in different contexts and understands how third-party (social media) content can be harnessed to build relationships and drive engagement back towards our owned channels. This role is hands-on across the entire production process: ideating, planning, shooting, editing, posting, analysing, and doing it all again. You'll deliver our content strategy, and oversee its execution across our website, direct marketing, and social channels.
What you’ll do:
- Content strategy and planning: Developing fresh, original content in support of the brand, product and marketing strategies – tailored to specific platforms and the different jobs each piece of content needs to do.
- Storytelling: Distilling complex ideas – engineering details, geometry arguments, race results, riding culture – into shareable, engaging narratives across short and long-form formats.
- Filming and photography: Shooting high-quality video and stills in the environments that matter – on trail, at events, in the workshop.
- Editing and post-production: Planning, capturing, and producing content end-to-end using tools like CapCut or Adobe Premiere Pro.
- On-camera presence: Appearing comfortably in front of the lens – hosting, interviewing, presenting, demonstrating.
- Trend awareness: Staying ahead of platform developments and cultural moments so Whyte stays relevant without chasing every passing fad.
- Performance analysis: Monitoring views, watch time, reach, engagement, and conversions – and using what the data says to make the content genuinely better.
- Channel management: Scheduling posts, maintaining content calendars, and managing community interactions.
- Copywriting and SEO: Writing captions, posts, blogs, and marketing copy that sounds like a person wrote it.
What we’re looking for:
- A portfolio that proves it: Real examples of short-form video content you've shot, edited, and published.
- Editing fluency: CapCut, Premiere Pro, or similar – plus basic graphic and motion design capability.
- Platform knowledge: Deep, active understanding of what performs on Facebook, Instagram, TikTok, and YouTube.
- Brand voice: Excellent written communication and the ability to write consistently in a distinct tone.
- Creative confidence: Comfortable in front of and behind the camera, willing to take a creative risk.
- Analytical instincts: Comfort using performance data to understand what your audience actually wants.
What we offer:
- Competitive salary
- Flexible working approach
- The chance to work with a British bike brand that genuinely pushes the industry forward
- Trails on the doorstep and colleagues who actually use them
This is a creative role at a brand with a genuine story to tell. If you want to spend your working life making content about something you actually care about – and you're good enough to do it justice – we'd very much like to hear from you.
How to apply: Send your CV and a covering letter explaining why you're the right person for this – not a generic one, a specific one – along with examples of your brilliant work.
Content Manager in Gloucester employer: Whyte Bikes Limited
Whyte Bikes is an exceptional employer for a Content Manager, offering a dynamic work environment where creativity and storytelling are at the forefront. With a flexible working approach and the opportunity to engage with a passionate team in a brand that is committed to innovation, employees can thrive both personally and professionally while enjoying the stunning trails right on their doorstep. Join us to make meaningful content about something you truly care about.
StudySmarter Expert Advice🤫
We think this is how you could land Content Manager in Gloucester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Whyte Bikes Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Whyte Bikes Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Whyte Bikes Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Whyte Bikes Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Manager in Gloucester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Whyte Bikes Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Whyte Bikes Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Whyte Bikes Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Whyte Bikes Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Whyte Bikes Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Whyte Bikes Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
