About the Role
We're looking for a highly technical, product-obsessed Director-level leader to take full ownership of the product vision and roadmap for a fast-growing consumer mobile app. This role exists to decide what the product becomes — leading a cross-functional team of around ten people to scale from 100K to 1M+ monthly active users.
You'll be the driving force behind product strategy, working at the intersection of consumer mobile, AI-generated content, and rapid experimentation. If you thrive in high-growth environments and have a track record of shipping products that people love, this is your opportunity to shape the future of a TikTok-style mobile experience.
What You'll Do
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Own the entire product vision, strategy, and roadmap for a consumer mobile app
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Lead a cross-functional team of engineers, designers, and data specialists
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Drive growth from 100K to 1M+ MAU through data-informed decision-making
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Run live A/B tests and experiments that move headline metrics like retention and conversion
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Make technical trade-offs with engineering around mobile and backend architecture
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Define product strategy for a creation-first, UGC-focused application
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Manage non-deterministic AI pipelines and their impact on QA and release planning
What You'll Bring
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6+ years in product management, including at least 3 years owning a consumer mobile app across iOS and Android
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At least 2 years of direct people management experience
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Proven track record of scaling a consumer app from 100K to 1M+ MAU
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Deep experience running live A/B testing and moving metrics like D1 retention, engagement, or conversion
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Strong technical literacy around mobile, backend, and AI/ML pipelines
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Genuine product taste and intuition for what makes consumer apps addictive and engaging
Bonus Points For
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Experience with social, UGC, or short-form media apps
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Shipping products where the core content is AI-generated
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Managing AI pipelines and understanding their impact on product quality and release cycles
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Background in hyper-casual gaming, creator ecosystems, or rapid prototyping environments
What Won't Be a Fit
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Pure delivery or Scrum PM backgrounds who only execute backlogs prioritized by others
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Product Owner profiles who translate decisions rather than making them
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Lack of technical literacy regarding mobile, backend, or AI systems
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Enterprise or massive-scale consumer backgrounds where you only owned a narrow surface at 50M+ MAU
Interview Process
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45 minutes — Founders interview (vision, fit, and background)
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1 hour — Decision exercise (how you'd approach our product challenges)
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30 minutes — Spec & delivery interview (execution and technical depth)
Why Join?
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Full ownership of product direction in a high-growth startup
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Lead a talented, cross-functional team in London
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Work at the cutting edge of AI-generated content and consumer mobile
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Shape the future of a TikTok-style gaming and creation platform
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Product Lead employer: WhyHireWrong?
Join a dynamic VC-backed AI/ML startup in West London, where innovation meets urgency in a culture that prioritises direct communication and hands-on ownership. As a Senior ML Engineer, you'll have the unique opportunity to lead the development of cutting-edge foundation models, with a focus on real-world impact and rapid growth. Enjoy a collaborative work environment that fosters personal and professional development, while being part of a team that values your contributions and encourages you to define the future of software delivery.
