This role owns and optimizes the app's internal growth loops, focusing on creator activation, viral sharing, and high-velocity experimentation. The person in this role will work alongside a small, bureaucracy-free team where every decision has direct impact on the product.
Responsibilities
- Own creator-side growth loops and viral loops with measurable impact on k-factor
- Identify and fix leaks in creator funnels through experiments with clear decision rules
- Run high-velocity A/B testing and experimentation to drive creator activation and retention
- Work with product analytics tools (Amplitude, Mixpanel, or similar) and SQL to analyze user behavior and measure experiment impact
- Use experimentation platforms (Statsig, LaunchDarkly, Optimizely, or similar) to ship and measure growth experiments
- Collaborate with recommendation or ranking teams to improve discovery and engagement
- Build products for a teen-skewing demographic in a consumer social or UGC context
Requirements
- Product growth experience at a consumer social or UGC app that scaled past 10M MAU
- Joined a company during its growth phase (before crossing 10M MAU) and stayed through the climb
- Hands-on experience with product analytics tools (Amplitude, Mixpanel, or similar) and SQL
- Hands-on experience with experimentation platforms (Statsig, LaunchDarkly, Optimizely, or similar)
- Proven track record of building creator-side loops and shipping viral loops with measurable k-factor impact
- Background in product growth, not strictly in marketing, paid acquisition, or data engineering
- Able to relocate to London for full-time in-office work by October 2026
- Not from a consultant or agency background; not seeking enterprise or B2B-only roles
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Product Growth Manager employer: WhyHireWrong?
Join a dynamic VC-backed AI/ML startup in West London, where innovation meets urgency in a culture that prioritises direct communication and hands-on ownership. As a Senior ML Engineer, you'll have the unique opportunity to lead the development of cutting-edge foundation models, with a focus on real-world impact and rapid growth. Enjoy a collaborative work environment that fosters personal and professional development, while being part of a team that values your contributions and encourages you to define the future of software delivery.
