At a Glance
- Tasks: Lead product vision and strategy for a fast-growing mobile app.
- Company: Dynamic startup at the forefront of AI-generated content.
- Benefits: Full ownership of product direction and a talented team.
- Other info: Join a high-growth environment and make a real impact.
- Why this job: Shape the future of a TikTok-style platform with millions of users.
- Qualifications: 6+ years in product management, with experience scaling consumer apps.
About the Role
We're looking for a highly technical, product-obsessed Director-level leader to take full ownership of the product vision and roadmap for a fast-growing consumer mobile app. This role exists to decide what the product becomes — leading a cross-functional team of around ten people to scale from 100K to 1M+ monthly active users.
You'll be the driving force behind product strategy, working at the intersection of consumer mobile, AI-generated content, and rapid experimentation. If you thrive in high-growth environments and have a track record of shipping products that people love, this is your opportunity to shape the future of a TikTok-style mobile experience.
What You'll Do
- Own the entire product vision, strategy, and roadmap for a consumer mobile app
- Lead a cross-functional team of engineers, designers, and data specialists
- Drive growth from 100K to 1M+ MAU through data-informed decision-making
- Run live A/B tests and experiments that move headline metrics like retention and conversion
- Make technical trade-offs with engineering around mobile and backend architecture
- Define product strategy for a creation-first, UGC-focused application
- Manage non-deterministic AI pipelines and their impact on QA and release planning
What You'll Bring
- 6+ years in product management, including at least 3 years owning a consumer mobile app across iOS and Android
- At least 2 years of direct people management experience
- Proven track record of scaling a consumer app from 100K to 1M+ MAU
- Deep experience running live A/B testing and moving metrics like D1 retention, engagement, or conversion
- Strong technical literacy around mobile, backend, and AI/ML pipelines
- Genuine product taste and intuition for what makes consumer apps addictive and engaging
Bonus Points For
- Experience with social, UGC, or short-form media apps
- Shipping products where the core content is AI-generated
- Managing AI pipelines and understanding their impact on product quality and release cycles
- Background in hyper-casual gaming, creator ecosystems, or rapid prototyping environments
What Won't Be a Fit
- Pure delivery or Scrum PM backgrounds who only execute backlogs prioritized by others
- Product Owner profiles who translate decisions rather than making them
- Lack of technical literacy regarding mobile, backend, or AI systems
- Enterprise or massive-scale consumer backgrounds where you only owned a narrow surface at 50M+ MAU
Interview Process
- 45 minutes — Founders interview (vision, fit, and background)
- 1 hour — Decision exercise (how you'd approach our product challenges)
- 30 minutes — Spec & delivery interview (execution and technical depth)
Why Join?
- Full ownership of product direction in a high-growth startup
- Lead a talented, cross-functional team in London
- Work at the cutting edge of AI-generated content and consumer mobile
- Shape the future of a TikTok-style gaming and creation platform
Ready to build something millions of people will use? Apply now and let's talk about how you'd approach scaling this product.
Product Lead in London employer: WhyHireWrong?
Join a dynamic VC-backed AI/ML startup in West London, where innovation meets urgency in a culture that prioritises direct communication and hands-on ownership. As a Senior ML Engineer, you'll have the unique opportunity to lead the development of cutting-edge foundation models, with a focus on real-world impact and rapid growth. Enjoy a collaborative work environment that fosters personal and professional development, while being part of a team that values your contributions and encourages you to define the future of software delivery.
StudySmarter Expert Advice🤫
We think this is how you could land Product Lead in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like WhyHireWrong?!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at WhyHireWrong? would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at WhyHireWrong? through your school's career services!
We think you need these skills to ace Product Lead in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Lead, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Lead position at WhyHireWrong?. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at WhyHireWrong?
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
