Senior Marketing Executive (Fixed Term Contract)

This is a 12 Month Fixed Term Contract position.

Principal Responsibilities

• Own the delivery of the WHSmith International Customer Plan, ensuring all marketing activity is executed on time and within budget across international markets.
• Ensure all key milestones and deadlines are met, managing multiple campaigns and workstreams simultaneously across varying levels of complexity, brand and country.
• Take end‑to‑end ownership of international POS, from briefing and artwork approval through to print, delivery and in‑store execution.
• Ensure all creative and artwork meets brand guidelines, is legally and factually accurate, and appropriate for each market.
• Work closely with print partners to meet production and delivery timelines, identify efficiencies and ensure the most effective POS formats are used for each store and promotional space.
• Create, maintain and continuously improve an accurate international POS database.
• Own the international screens process, working closely with screen partners to ensure content is accurate, effective and delivered on time.
• Maintain all associated trackers and databases, ensuring store information and screen data remain accurate and up to date.
• Review screen content effectiveness and incorporate feedback and learnings into future activity.

Stakeholder & Store Management

• Act as the key marketing contact for international stores, managing the feedback ticket process and ensuring requests relating to POS and screens are prioritised and resolved in a timely manner.
• Liaise closely with Trading and Commercial teams to align on POS and digital requirements, deadlines and priorities.
• Provide stores with clear, timely marketing communications for all campaigns and initiatives.
• Support the Commercial team by identifying the most effective marketing solutions for new activity and products.
• Ensure all supplier‑funded POS, wraps and screen content meet WHSmith brand guidelines and quality standards.
• Support the marketing workstream for international new store openings, ensuring all POS, screens and communications are delivered accurately and on time.
• Travel internationally when required to support new store openings, campaign implementations, POS reviews or key meetings.

Budget, Administration and Process

• Raise marketing purchase orders as required and ensure accurate tracking through the PO log to support effective budget management.
• Monitor and evaluate the effectiveness of POS and screen activity using store feedback and available performance data.
• Identify opportunities to streamline processes, improve efficiency and enhance ways of working across international marketing.

Qualifications

• Experience dealing with in‑store POS / Digital Visual Marketing.
• Proficiency in using Excel to create sometimes complex briefs.
• Enjoy working with creative artworking teams.
• Strong attention to detail and ability to get it right the first time.
• Strong multi‑tasking ability including managing workload and performance of direct report(s).
• Comfortable working at pace and delivering to tight deadlines.
• Excellent communication skills at all levels of seniority.
• Desire to join an ambitious, growing team with ample scope for progression.

Benefits

• We’re a business that genuinely values its people. From day one, you’ll receive hands‑on support, access to training and development, and clear opportunities to grow your career within WHSmith.
• Profit‑related bonus
• 24 days holiday plus your birthday off
• Holiday trading scheme
• 4pm finish every Friday

EEO and Flexible Working

At WHSmith, we’re all about creating an inclusive and welcoming workplace where everyone can be themselves and do their best. No matter your background, age, disability, gender identity, gender expression, race or ethnicity, marital status, religion, sex, sexual orientation or anything else that makes you, you – you’re welcome here. We’re also open to flexible working where possible, so if that’s something you need, let’s chat. And if you need any adjustments during the selection process, just let our Talent Acquisition team know – we’re happy to help!