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For Companies At a Glance
- Tasks: Lead product launches and create engaging retail experiences for top brands.
- Company: Join WHSmith, a globally recognised brand with a vibrant culture.
- Benefits: Enjoy a competitive salary, hybrid working, and 24 days holiday plus your birthday off.
- Why this job: Make a real impact in a dynamic environment while driving innovation and collaboration.
- Qualifications: Experience in Go-To-Market roles and strong project management skills required.
- Other info: Be part of a diverse team committed to inclusivity and personal growth.
The predicted salary is between 55000 - 75000 £ per year.
Location: Aldgate, England, United Kingdom
Contract type: Permanent
Brand: InMotion
Pay: £65000 to £85000
JOB OVERVIEW
At WHSmith our people are at the heart of everything we do. They are the ones that go the extra mile for our customers. The ones that enable our growth. We are looking for a Senior Go To Market Manager – InMotion, to play a pivotal role in translating the commercial strategy into compelling, consumer-facing retail execution. This role leads the planning, brand training support, activation, and promotional execution of new product launches and seasonal campaigns. The Senior Go To Market Manager ensures alignment across internal teams and supplier partners and is accountable for the critical path from sign-off to in-store implementation—driving category performance, delivering engaging experiences, and enhancing the commercial impact.
What you\’ll be doing:
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Product Launch Planning:
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Lead GTM planning for new product launches CE brands (e.g., Apple, Bose, Sony).
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Coordinate with buying, marketing, supply chain, store operations, and suppliers to ensure smooth execution.
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Campaign & Promo Execution:
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Own the development and roll-out of in-store campaigns, promotions, and seasonal initiatives.
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Manage the CE promotional planning calendar, ensuring all key trading periods (e.g., Summer, Christmas, Black Friday) feature compelling offers, added-value deals, and brand-supported activations.
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Retail Readiness:
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Develop and manage the GTM critical path including POS, launch comms, merchandising requirements, and execution toolkits.
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Ensure visual merchandising and space plans align with campaign objectives and brand expectations.
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Training & Enablement:
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In conjunction with Retail Operations design training content for store colleagues to boost product knowledge and selling confidence.
- Work with Retail Ops teams and suppliers to execute engaging training (face-to-face and digital).
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Track colleague readiness and adjust approach based on feedback and performance.
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Stakeholder Management:
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Act as the conduit between internal teams and external CE brand partners.
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Facilitate joint planning sessions to align on timelines, training, and promotional mechanics.
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Performance Tracking & Reporting:
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Evaluate the success of launches, offers, and seasonal campaigns through robust performance reporting and PIRs.
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Provide actionable insights to improve future GTM execution and sales performance.
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Innovation & Best Practice:
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Stay informed on CE and travel retail trends and GTM best practices.
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Recommend enhancements to the GTM model and trading calendar to improve speed, efficiency, and commercial impact.
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Store Development
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Lead any store development initiatives i.e. trials, new displays, space changes
- Support the BD team on lease renewal strategies
What we are looking for:
- Proven experience in a Go-To-Market, Trade Marketing, Category, or Activation role in CE or premium retail.
- Experience in managing promotions, campaigns, and retail trading calendars.
- Strong cross-functional project management and stakeholder alignment skills.
- Excellent communicator with an ability to influence internal teams and brand partners.
- Deep understanding of product launches and retail engagement in high-footfall locations like airports.
- Confident in briefing and deploying colleague training programs.
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Analytical mindset with an ability to translate data into actionable improvements.
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Timely delivery of product launches and promotional campaigns.
- Sales uplift and ROI from trading periods and offer execution.
- Retail colleague product confidence and training engagement scores.
- Brand satisfaction with launch and promotional execution.
- Customer engagement and conversion improvements across key touchpoints.
- Increased operational efficiency through clear critical path and calendar planning.
How we reward our teams:
- Competitive salary
- Annual bonus based on company and personal performance
- Hybrid working model from home and in the office
- 24 Days holiday, plus your Birthday off, plus Bank Holidays with an opportunity to buy extra days holiday
- Finish at 4pm on a Friday
- Competitive pension contribution
- Staff discount card for stores and online
About us:
Celebrating 230 years, we\’re proud to have grown and evolved into a globally recognised brand present in over 30 countries around the world, and we\’re proud to be that air of familiarity people love and trust on their journey, both in life and through life. As a diverse group of over 5,000 colleagues, we are all on the same journey to a better business through our commitments to our planet, people and the communities we serve.
For UK and International Travel our mission is simple – to create value for our stakeholders by providing a platform for global brands responsible for essentials and technology in airports (including our InMotion stores), hospitals, rail stations and other markets. Our office is based in a buzzing part of London close to Liverpool Street Station. We are an ambitious team that thrives on pace, collaboration and innovation resulting in a real entrepreneurial culture at all levels. It\’s perfect for people who are happy to use their initiative and embrace life outside their comfort zone.
At WHSmith, we\’re all about creating an inclusive and welcoming workplace where everyone can be themselves and do their best. No matter your background, age, disability, gender, gender expression, gender identity, race or ethnicity, marital status, religion, sex, sexual orientation or anything else that makes you, you—you\’re welcome here.
We\’re also open to flexible working where possible, so if that\’s something you need, let\’s chat. And if you need any adjustments during the selection process, just let our Talent Acquisition team know—we\’re happy to help
OUR VALUES
We strive to be outward-facing and customer-focused:
an organisation that keeps its promises. Living our four key values is an important part of achieving this aim.
WE\’RE
CUSTOMER FOCUSED
We keep the customer at the heart of all that we do.
VALUE
OUR PEOPLE
Our people are respected and valued in an honest, open environment.
DRIVE FOR
RESULTS
We push ourselves to achieve ambitious and competitive results – delivered with pace.
ARE
ACCOUNTABLE
We take personal responsibility and deliver what we say we will.
senior go to market manager employer: WHSmith
Contact Detail:
WHSmith Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land senior go to market manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show them you’re not just another candidate; you’re genuinely interested in what they do and how you can contribute.
✨Tip Number 3
Practice your pitch! You want to be able to clearly articulate your experience and how it aligns with the role. Keep it concise but impactful—think of it as your personal brand statement.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the position. Plus, it’s a great way to reiterate your fit for the role.
We think you need these skills to ace senior go to market manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Go To Market Manager role. Highlight your experience in product launches and campaign management, as these are key aspects of the job. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don't forget to mention any relevant experience in retail or consumer electronics.
Showcase Your Achievements: When detailing your past roles, focus on your achievements rather than just responsibilities. Use numbers and examples to demonstrate how you've driven results in previous positions. We love seeing concrete evidence of your impact!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you're keen on joining our team at WHSmith!
How to prepare for a job interview at WHSmith
✨Know Your Products Inside Out
As a Senior Go To Market Manager, you'll be dealing with top brands like Apple and Bose. Make sure you research these products thoroughly. Understand their features, benefits, and how they stand out in the market. This knowledge will not only impress your interviewers but also show that you're ready to hit the ground running.
✨Master the Art of Storytelling
When discussing your past experiences, frame them as stories. Highlight challenges you faced in product launches or campaign executions and how you overcame them. This approach makes your answers more engaging and memorable, showcasing your problem-solving skills and ability to drive results.
✨Prepare for Stakeholder Scenarios
Given the importance of stakeholder management in this role, prepare for questions about how you've successfully aligned internal teams and external partners in previous positions. Think of specific examples where your communication and negotiation skills made a difference in project outcomes.
✨Show Your Analytical Side
Be ready to discuss how you've used data to inform your decisions in past roles. Whether it's tracking performance metrics or adjusting strategies based on feedback, demonstrating your analytical mindset will reassure interviewers that you can translate insights into actionable improvements for future campaigns.
