At a Glance
- Tasks: Lead international marketing campaigns and manage POS execution across diverse markets.
- Company: WHSmith, a trusted global brand with over 230 years of history.
- Benefits: Profit-related bonus, 24 days holiday, early Friday finishes, and career growth opportunities.
- Other info: Flexible working options and a commitment to diversity and inclusion.
- Why this job: Join a dynamic team and make a real impact in a globally recognised brand.
- Qualifications: Experience in in-store POS and digital marketing, strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
Celebrating over 230 years, WHSmith continues to grow and evolve as a globally recognised brand, present in over 30 countries. We’re proud to be the familiar name that customers trust on their journeys and of our diverse community of 11,000+ colleagues who help shape a better business every day. This is a 12 month Fixed Term Contract position.
What you’ll be doing?
- Own the delivery of the WHSmith International Customer Plan, ensuring all marketing activity is executed on time and within budget across international markets.
- Ensure all key milestones and deadlines are met, managing multiple campaigns and workstreams simultaneously across varying levels of complexity, brand and country.
- Take end‑to‑end ownership of international POS, from briefing and artwork approval through to print, delivery and in‑store execution.
- Ensure all creative and artwork meets brand guidelines, is legally and factually accurate, and appropriate for each market.
- Work closely with print partners to meet production and delivery timelines, identify efficiencies and ensure the most effective POS formats are used for each store and promotional space.
- Create, maintain and continuously improve an accurate international POS database.
- Own the international screens process, working closely with screen partners to ensure content is accurate, effective and delivered on time.
- Maintain all associated trackers and databases, ensuring store information and screen data remain accurate and up to date.
- Review screen content effectiveness and incorporate feedback and learnings into future activity.
Stakeholder & Store Management
- Act as the key marketing contact for international stores, managing the feedback ticket process and ensuring requests relating to POS and screens are prioritised and resolved in a timely manner.
- Liaise closely with Trading and Commercial teams to align on POS and digital requirements, deadlines and priorities.
- Provide stores with clear, timely marketing communications for all campaigns and initiatives.
- Support the Commercial team by identifying the most effective marketing solutions for new activity and products.
- Ensure all supplier‑funded POS, wraps and screen content meet WHSmith brand guidelines and quality standards.
- Support the marketing workstream for international new store openings, ensuring all POS, screens and communications are delivered accurately and on time.
- Travel internationally when required to support new store openings, campaign implementations, POS reviews or key meetings.
Budget, Administration and Process
- Raise marketing purchase orders as required and ensure accurate tracking through the PO log to support effective budget management.
- Monitor and evaluate the effectiveness of POS and screen activity using store feedback and available performance data.
- Identify opportunities to streamline processes, improve efficiency and enhance ways of working across international marketing.
About you
- You’ll come from a background of dealing with in‑store POS / Digital Visual Marketing.
- You’ll be familiar with using Excel to create sometimes complex briefs.
- You’ll enjoy working with creative artworking teams.
- Getting it right first time, with great attention to detail, is a key strength of yours.
- The ability to multi‑task comes naturally to you, including the workload and performance of your direct report.
- You’re happy working at pace and delivering to tight deadlines.
- You’re a great communicator at all levels of seniority.
- You want to join an ambitious, growing team where there’s plenty of scope for progression.
What’s in it for you?
We’re a business that genuinely values its people. From day one, you’ll receive hands‑on support, access to training and development, and clear opportunities to grow your career within WHSmith. Our benefits include:
- Profit‑related bonus.
- 24 days holiday plus your birthday off.
- Holiday trading scheme.
- A 4pm finish every Friday.
About us
WHSmith is a globally recognised brand present in over 30 countries, known for the familiarity and trust it evokes on travellers’ journeys across airports, hospitals, rail stations and other markets. Our team thrives on pace, collaboration and innovation, fostering an entrepreneurial culture at all levels. We are a diverse group of over 5,000 colleagues committed to our people, planet and communities. We’re open to flexible working where possible, and we welcome adjustments during the selection process. All backgrounds, ages, disabilities, gender identities, ethnicities and other factors are valued and welcomed here.
Senior Marketing Executive (FTC) in London employer: WHSmith
WHSmith is an exceptional employer that values its diverse workforce and fosters a collaborative and innovative work culture. With over 230 years of experience, employees benefit from hands-on support, extensive training opportunities, and a clear path for career progression, all while enjoying perks such as a profit-related bonus, generous holiday allowance, and a 4pm finish every Friday. Join us in a dynamic environment where your contributions are recognised and rewarded, making a meaningful impact on our global brand.
