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- Tasks: Support product launches and in-store campaigns in the exciting world of consumer electronics.
- Company: Join WHSmith, a leading name in retail with a vibrant culture.
- Benefits: Full-time role with opportunities for career growth and skill development.
- Why this job: Kickstart your career in trade marketing and make an impact in retail.
- Qualifications: Experience in marketing or retail operations; strong organisational skills required.
- Other info: Fast-paced environment with a focus on teamwork and innovation.
The predicted salary is between 28800 - 43200 £ per year.
Join to apply for the Go-To-Market Executive role at WHSmith. Are you organised, proactive, and excited by the world of retail and consumer electronics? WHSmith is looking for a Go-To-Market Executive to support the planning and delivery of product launches, in‑store campaigns, and promotional activity across our growing Consumer Electronics (CE) category. This is an excellent opportunity for someone early in their career with experience in brand, trade marketing, or retail operations who wants to develop their skills in retail activation and go‑to‑market planning.
What You’ll Be Doing
- Product Launch Support: Support GTM planning for new product launches across key CE brands. Coordinate essential launch tasks with Buying, Marketing, Supply Chain, Retail Operations, Visual Merchandising, and suppliers. Assist in preparing GTM documents, timelines, and communication materials.
- Campaign & Promotion Delivery: Help develop and roll out in‑store campaigns, promotions, and seasonal activity. Maintain and update the CE promotional calendar, ensuring all key deadlines are met. Support the creation and distribution of campaign assets and store guidance.
- Retail Readiness: Assist in managing the GTM critical path, including POS production, launch communications, and merchandising requirements. Work closely with Visual Merchandising to ensure store layouts and displays meet campaign and brand objectives.
- Training: Support Retail Operations with the creation of product training materials. Coordinate delivery of training with suppliers and internal teams (digital and face‑to‑face). Gather and share feedback to help improve future training.
- Stakeholder Coordination: Act as a day‑to‑day contact for internal teams and CE brand partners. Help organise planning meetings, prepare agendas, track actions, and circulate updates.
- Performance Reporting: Gather data and insights on campaign and launch performance. Prepare summary reports and contribute to Post‑Implementation Reviews. Highlight key learnings to support continuous improvement.
- Store Development Support: Support store development projects including trials, new fixtures, space changes, and display updates. Assist the Business Development team with data and planning for lease renewals.
What We’re Looking For
- Experience in marketing, trade marketing, retail operations, or a similar coordination/admin role (CE or premium retail experience is a bonus).
- Strong organisational skills with the ability to manage multiple tasks and deadlines.
- A clear, confident communicator able to work effectively with cross‑functional teams and external partners.
- Great attention to detail and a proactive approach to problem‑solving.
- Comfortable working with data and producing basic reports (Excel/Sheets).
- Enthusiasm for consumer electronics, retail environments, and campaign execution.
What Success Looks Like
- On‑time, accurate delivery of tasks supporting launches and promotions.
- Positive feedback from internal teams and brand partners.
- High‑quality campaign materials, calendars, and launch documentation.
- Improved colleague engagement with training and product knowledge.
- Contribution to stronger retail execution and continuous improvement.
If you’re looking to build a career in trade marketing and enjoy working in a fast‑paced retail environment, we’d love to hear from you. Apply now and help shape the future of Consumer Electronics at WHSmith!
Go-To-Market Executive employer: WHSmith
Contact Detail:
WHSmith Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Go-To-Market Executive
✨Tip Number 1
Network like a pro! Reach out to people in the retail and consumer electronics space. Attend industry events or join online forums where you can connect with potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching WHSmith and their CE category. Understand their products, campaigns, and market position. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your communication skills! As a Go-To-Market Executive, you'll need to coordinate with various teams. Role-play common interview scenarios with friends or family to boost your confidence and clarity.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the WHSmith team and ready to dive into the exciting world of retail and consumer electronics.
We think you need these skills to ace Go-To-Market Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Go-To-Market Executive role. Highlight any relevant experience in marketing, retail operations, or project coordination. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your enthusiasm for consumer electronics and retail. Share specific examples of how you've successfully managed tasks or projects in the past that relate to this role.
Show Off Your Organisational Skills: Since this role requires strong organisational skills, make sure to mention any experiences where you juggled multiple tasks or met tight deadlines. We love seeing how you handle pressure and stay on top of things!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you're keen to join our team at WHSmith!
How to prepare for a job interview at WHSmith
✨Know Your Stuff
Before the interview, dive deep into WHSmith's Consumer Electronics category. Familiarise yourself with their recent product launches and campaigns. This will not only show your enthusiasm but also help you speak confidently about how you can contribute to their go-to-market strategies.
✨Showcase Your Organisational Skills
Since the role requires strong organisational abilities, prepare examples from your past experiences where you successfully managed multiple tasks or projects. Be ready to discuss how you prioritised deadlines and coordinated with different teams to achieve results.
✨Communicate Clearly
As a Go-To-Market Executive, you'll need to liaise with various stakeholders. Practice articulating your thoughts clearly and concisely. Consider doing mock interviews with friends or family to refine your communication skills and ensure you come across as confident and professional.
✨Be Data Savvy
Brush up on your data handling skills, especially with Excel or Sheets. Prepare to discuss how you've used data in previous roles to inform decisions or improve processes. Showing that you're comfortable with performance reporting will set you apart from other candidates.